Steve Hartman Creative Portfolio

Steve Hartmanagency: [email protected]: [email protected]

Creative director / designer for brand identity, events, advertising, internal and external communications.

The Abraham Lincoln Presidential Library and Museum is Illinois’ premier museum — and quite possibly the nation’s premier presidential library. Designing for Abraham Lincoln allowed Falk Harrison to wear many hats. We had the honor of telling the story of Mr. Lincoln and his family through a variety of communication vehicles — from books and brochures, to posters and logos. Working with the offices of development, exhibits, curatorial, volunteers and event marketing, we created a visual brand that accurately portrayed Mr. Lincoln as one of the most influential historical figures in modern history.

Abraham Lincoln Presidential Library and Museum BRAND IDENTITYCAPITAL CAMPAIGN

MEMBER COMMUNICATIONEVENT MARKETING

ADVERTISINGEXHIBIT CATALOGS

BOOKSSOCIAL MEDIA

The Not So Political PartyFebruary 5, 2008

the abraham lincoln presidential library foundation

annual fund

abraham lincoln presidential library and museumpresents

To highlight our newest exhibit, Mary Todd Lincoln: First Lady of Controversy, the museum welcomes Mychael Knight, finalist from the hit television show Project Runway. Join Knight for a past-to-present comparison between Mary Lincoln’s trendsetting fashions and the contemporary styles of today, including Knight’s own designs.

two ticket options are available for this one time event

sponsors

Fashion Knight at the MuseumFeaturing Mychael Knight

Saturday, July 28, 2007 at 8 pm in the Museum Plaza

Fashionista Ticket ~ $75Ticket Includes• Exclusive invitation to Very Mary VIP Party with

special guest, Mychael Knight at 6:00 pm ~ Library Atrium

(cocktails and hors d’oeuvres served)• Private tour of Mary Todd Lincoln: First Lady

of Controversy exhibit before the show• Preferred seating to Fashion Night at the

Museum at 8:00 pm ~ Museum Plaza• VIP memento

Trendsetter Ticket ~ $35Ticket Includes• General admission seating to Fashion Night at

the Museum at 8:00 pm ~ Museum Plaza• Viewing of the Mary Todd Lincoln: First Lady

of Controversy exhibit after the show• Public autograph session with Mychael Knight

after the show

For tickets call: 217-558-8934

Opening remarks by WGN News Anchor, Allison Payne

www.alplm.org

a b r a h a m l i n c o l n p r e s i d e n t i a l l i b r a r y f o u n d a t i o n

Presidential Library

Falk Harrison designed a new corporate advertising campaign to showcase teams of individuals – the brains and heart of Booz Allen Hamilton, a national strategy and technology consulting firm. The primary focus of the campaign was to emphasize the buyer experience and emotional drivers that their clients experience firsthand. Trust, pride and satisfaction are all delivered though a unique and distinguishing factor among their competitors – the Booz Allen Hamilton people. In addition to the full-page ads, we extended the concepts to web page banner ads and radio spots.

Booz Allen Hamilton Inc. ADVERTISING

Progress.Reflected in your successful mission.

We’re behind you every step of the way. With a deep technical expertise and a collaborative approach we nurture innovative ideas and impeccable execution. Because, when you’re with Booz Allen Hamilton, you’re in good company. Our dedicated team of professionals takes time to understand your unique needs so you can focus your time and energy on what’s most important to you – when it’s most important – without exception.

Partners for Progress. www.boozallen.com

strategy and technology consultants

Progress. Reflected in your successful mission.We’re behind you every step of the way.



Progress. Reflected in your successful mission.We’re behind you every step of the way.

Radio Commercial: 30 seconds

“Partners for Progress” :30 SFX: Busy exterior city street noise through revolving door. Announcer: Deep technical expertise. A collaborative approach. Impeccable execution. SFX: Interior office white noise in background. Soft foot steps approaching. Announcer: Booz Allen Hamilton is behind you every step of the way.SFX: Soft foot steps of multiple people walking in unison past cubicles and conversations.Announcer: Booz Allen’s dedicated team of professionals nurture innovative ideas and take the time to understand your unique needs, so you can focus your time and energy on what’s most important to you — when it’s most important — and without exception.SFX: Door closes and cut to quiet.Announcer: Because when you’re with Booz Allen Hamilton, you’re in good company.Announcer: Booz Allen dot com slash progress.

EARLY STAGE CONCEPTS FINAL CONCEPT

Personal DeliveryOur people establish and manage relationships — some relatively

new, some over a century old. Because when it really comes down

to it, we’re in the people business. Our people solve problems.

Our people make business tick. That’s because when you’re with

Booz Allen Hamilton, you’re in good company. Our dedicated team

of professionals take time to understand your unique needs so you

can focus your time and energy on what’s most important to you —

when it’s most important.

PERFORMANCE. delivering results that endure

www.boozallen.com

P E R F O R M A N C E


is the iron bridge we build between

the mediocre and the exceptional.

/ PROFILES IN HUMAN PERFORMANCE

Trust is earned. It forges relationships and successfully turns clients

into partners by binding people of like minds together. Trust is a

feeling of well-being. Trust gets us to a better place, from the mere

ordinary to the exceptional. Trust is a path that connects great

solutions to impeccable execution. Booz Allen Hamilton people

build — and earn it — everyday with everything we do, through

each and every detail. In every facet of our business. With trust,

we can offer you something truly exceptional.

Trust is what you feel.

Trust is delivering results that endure.

www.boozallen.com

trust

Roberta GoslingVice President, BAH



Our clients are a big deal. They’re huge.

People meet business goals and objectives – not corporations, not advertising, not slogans. Real Booz Allen Hamilton people connect with the reality of your situation, working side-by-side to solve your most important and complex problems. As a trusted, partner, our people combine deep domain expertise with strong capabilities in strategy and technology to help you succeed.

Real People. Real Results. www.boozallen.com


trust

trust

trust

Profiles in Human Performance.

Trust is earned. It forges relationships and successfully turns clients into partners by binding people of like minds together. Trust is a feeling of well-being. Trust gets us to a better place, from the mere ordinary to the exceptional. Trust is a path that connects great solutions to impeccable execution. Booz Allen Hamilton people build - and earn it - everyday with everything we do, through each and every detail. In every facet of our business. With trust, we can offer you something truly exceptional.

Trust is what you feel.

Trust is delivering results that endure. www.boozallen.com

State universities are increasingly affected by a lack of funding. Eastern Illinois University called upon alumnus and Falk Harrison creative director, Steve Hartman, to develop a brand platform for their first capital campaign. Along with a creative team of alumni, Falk Harrison collaborated with photographers, videographers, event planners and printers to build a campaign to meet EIU’s $50 million goal. The result is a branded campaign with a consistent message from initial invitation to a gala event on campus. From graphics, premiums and video produced for the event, to follow-up pieces including a case-statement brochure, school-specific mini-case brochures, a website and email newsletters, the campaign brought together many pieces under one branded look.

Eastern Illinois University CAPITAL CAMPAIGN BRANDINGEVENT MARKETING

ENVIRONMENTAL GRAPHICS

The Campaign for Eastern Illinois University During her first semester at EIU, Rebecca Grove wandered into a Chemistry lab and knew that she had found her new passion. She was encouraged to work in the lab of Dr. Kraig Wheeler where she began to study crystal growth of organic compounds and viewing their atoms through X-ray diffraction. Her success in the lab and classroom, led to her national selection as a 2008-2009 Barry M. Goldwater Scholar. Rebecca is one of only 321 students in the country to be honored by this premier undergraduate award in science, engineering and math. Dr. Wheeler, her mentor stated, “It is rare that a brand new person in the lab has a major impact in your field, but Rebecca certainly has done that. She has just been unbelievably successful.” Rebecca knows that her success is due in part to the opportunity to participate in a lab as a freshman and to benefit from the knowledge and expertise of her mentor. She will pursue a Ph.D. in Chemistry and plans to teach

and continue research at a university. It is easy to imagine her as a professor who will be welcoming freshmen into her lab some day!Faculty mentored student research experiences like Rebecca’s are a distinction of the College of Sciences at EIU. The research environ-ments provide students with insights into their disciplines beyond what they can attain in the classroom, while working with faculty mentors gain scientific knowledge and research skills. While solving real world problems, they learn to work collaboratively with their mentors and other student researchers. Unsurprisingly, students report that their personal and professional growth is profound; they are more confident, they are more independent, and they believe that their experiences at EIU are enhanced by these opportunities to work and collaborate with their faculty research mentors.

Angela Beard was a student in Communication Disorders and Sciences who loved the

discipline and was intrigued by the diversity of career choices available in the field, but she was having difficulty understanding the theories of communication processes and applying those to communication disorders in patients. A faculty member encouraged Angela to com-plete a summer internship, shadowing a speech-language pathologist in a hospital. There she could observe patients with communication disorders and see how speech-language pathologists use theory in the treatment and management of those disorders. Angela gained confi-dence during the internship by asking questions of the supervisors and became more actively engaged in the clinical setting. Her understand-ing of disorders and theories made more sense when she observed a professional working with patients. She returned to campus with a heightened enthusiasm for the field of speech-language pathology, but also with more confidence in herself and her ability to understand and apply the information she encountered in her courses. Angela has

gone on to complete a Masters degree and is enjoying a career as a speech-language pathologist. As Angela learned, student success at EIU extends well beyond the campus walls. We know that our students’ academic preparation is enhanced by the authentic experiences such as internships and interactions with professionals in working world. An array of intern-ship and outreach opportunities are available for students in every major and program of study. Science professors accompany COS students to K-12 schools where they engage those students in the marvels of sciences. Social science students intern with a variety of professionals such as judges and city planners and with social service agencies. RN to BS Nursing students complete clinical experiences in community health facilities.

the lives of students who inturn are inspired to make a difference as they enter the workforce.you change

Rebecca Grove

2008-2009 Barry M. Goldwater Scholar

The Campaign for Eastern Illinois University

expect greatness


expect greatness

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Eastern Illinois UniversityPhysical Science Building

This statue welcomes the students and faculty each day.

College of Sciences


expect greatness


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Change starts here.

Many students enter as freshmen or transfer students with only the vaguest idea of what they want their education to be. They may know that they want to be an athlete or participate in student government or join a fraternity or sorority. But through courses and interactions with faculty, their minds are opened, their world expanded, and they achieve at levels they had never anticipated.

Dawanzelle Hopson came to EIU on a football scholarship. As a Mathemat-ics and Computer Science major, Dawan soon realized that his Mathematics preparation was not sufficient. But he was committed to Mathematics and the Mathematics faculty were committed to him. He completed his degree and enjoyed a successful football career as a Panther, starting as a wide receiver in his senior year. Following graduation, Dawan made the roster of the Rockford Raptors in the Arena League. However, when an injury that prevented him from

realizing his dream of making the NFL Dawan was armed with the Mathematics qualifications he achieved at EIU. He was hired as a programmer/analyst with Coventry Health Care in St. Louis. He wrote, in an email shortly after getting this job, “I leave the game with no regrets. ... The Math Department professors played a huge part in me getting this job.... I am very grateful to you for sticking in there with me when I had my rough patches.”Dawan’s experience is not unique. EIU faculty members are com-mitted to excellent teaching which yields high achievement by students in their classrooms. Through advanced study and training, the faculty are experts in the Sciences, Social Sciences, Nursing, Communication Disorders and Sciences and Mathematics and Computer Science. They enthusiastically convey knowledge and skills to their students through innovative teaching strategies and techniques.


expect greatness


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expect greatnessThe Campaign for Eastern Illinois University

expect greatness


expect greatness


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expect greatness

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600 Lincoln AvenueCharleston, Il 61920217-581-0000 tel217-581-0000 [email protected]

www.EasternIllinoisAndYou.com


expect greatness


expect greatness


1-color lock-up


expect greatness

1-color lock-up

600 Lincoln AvenueCharleston, Il 61920217-581-0000 tel217-581-0000 [email protected]

www.EasternIllinoisAndYou.com

Julie NimmonsCampaign Chairperson

Class of 1977

“ I believe in EI&U.”

expect greatness


expect greatness


expect greatness


1-color lock-up


expect greatness

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Eastern Illinois University CAPITAL CAMPAIGN GALA LAUNCH

Edwardsville Arts Center

ARTFOREDWARDSVILLE.COM ARTFOREDWARDSVILLE.COM/EAC-DIALOGUE SOCIAL MEDIA MONTHLY E-BLAST

SOCIAL MEDIAWEB

MARKETING COMMUNICATION

Edwardsville Rotary Criterium

BRANDING ONLINE

WWW.EDWARDSVILLECRITERIUM.COM SOCIAL MEDIA

BIKING FORUMS

Wheels In / Wheels OutWill be available and operated by Edwardsville Cyclery and Fitness Center

www.EdwardsvilleCriterium.comScan this code into your smartphone’s

QR code reading app to visit our Website.

www.facebook.com/EvilleCriterium

@EvilleCriterium / #evillecrit

Presenting Sponsors

The Edwardsville Rotary Criterium is a series of high-speed bike races on

the streets of Downtown Edwardsville, Illinois. Criterium Weekend kicks off

Saturday night with food, music and drinks in Edwardsville’s City Park.

On Sunday, more than 700 professional and amateur bicyclists will descend

on Main Street for a series of eight high-speed races, competing for a piece

of the $10,000 purse. There will also be a Kids Race and activities for families.

www.EdwardsvilleCriterium.com

ROTARYROTARY

EDWARDSVILLE

EDWARDSVILLE

CRITERIUM

CRITERIUM

Stife

l Nicolaus

ROTARYROTARY

EDWARDSVILLE

EDWARDSVILLE

CRITERIUM

CRITERIUMEvent Held Rain or Shine | Helmets must be worn at all times while on the bike | Held Under USA Cycling Event Permit | Pre-register online

The Stifel Nicolaus Edwardsville Rotary Criterium is a series of high-speed bike races on the streets of Downtown Edwardsville, Illinois.

August 6 - 7, 2011August 6 - 7, 2011

$10,000 Total Payouts$10,000 Total Payouts

ROTARYROTARY

EDWARDSVILLE

EDWARDSVILLE

CRITERIUM

CRITERIUM

Stife

l Nicolaus

ROTARYROTARY

EDWARDSVILLE

EDWARDSVILLE

CRITERIUM

CRITERIUM www.EdwardsvilleCriterium.comEvent Held Rain or Shine Helmets must be worn at all times while on the bike

August 6, 2011 Criterium Kick-Off at Edwardsville’s City ParkSaturday, August 6, 2011, 5-10 pmLive Music from 5-10 pmCarb-Load dinner / Beer and Wine Sales

August 7, 2011 Edwardsville Rotary Criterium in Downtown EdwardsvilleSunday, August 7, 2011Eight bicycle races on Main Street in Downtown Edwardsville, IL

Presenting Sponsors

Held Under USA Cycling Event Permit 2011-2335

Registration: No late fees. Race-day registration closes 30 minutes before event. Preregister online at www.EdwardsvilleCriterium.com

Schedule $10,000 Total PayoutsSchedule Place Men 1/21 12502 6253 4204 3155 2506 2207 1908 1659 15010 13511 12512 11513 11014 10515 10016 9517 9018 8519 8020 7521 7022 6523 6024 5525 50

Women Open 500250175125100908580757065605550454038353230

Men 3 500250175125100908580757065605550454038353230

Master 40/50+1007050352520

Men 4 11080655035252015

$10,000 Total Payouts

www.EdwardsvilleCriterium.comCriterium Weekend: A Two-Day EventThe Rotary Club of Edwardsville is hosting this two-day event in August 2011 as a local fund-raiser for future community-enhancing projects.

Day 1 Criterium Kick-Off at Edwardsville’s City ParkSaturday, August 6, 2011, 5-10 p.m.Live Music from 5-10 p.m.Carb-Load dinner / Beer and Wine SalesPre-Registration for the Criterium

Day 2 Edwardsville Rotary Criterium in Downtown EdwardsvilleSunday, August 7, 2011Eight bicycle races on closed-off streets in downtown Edwardsville

Wheels In / Wheels OutWill be available and operated by Edwardsville Cyclery and Fitness Center

Event Held Rain or Shine | Helmets must be worn at all times while on the bike | Held Under USA Cycling Event Permit

Edwardsville, ILEdwardsville is actually the third-oldest city in the state of Illinois and a thriving community. Located just 30 miles northwest of St. Louis, Edwardsville is the home of Southern Illinois University Edwardsville, Madison County Government and vibrant shopping and dining districts. It takes just one visit to fall in love with this historic bedroom community.

Parking:301 2nd Street, Edwardsville, IL 62025 (Madison County Courthouse Parking Lot)

Race Route:This is a flat and fast seven corner figure 8 course, 0.7 miles in length, with tight turns in the heart of downtown Edwardsville. See race route map below

Registration: No late fees. Race-day registration closes 30 minutes before event. Preregister online at www.EdwardsvilleCriterium.com

For more information: www.EdwardsvilleCriterium.comSJ Morrison, Race Director(618) [email protected]

The Stifel Nicolaus Edwardsville Rotary Criterium is a series of high-speed bike races on the streets of Downtown Edwardsville, Illinois.

August 6 - 7, 2011August 6 - 7, 2011ROTARYROTARY

EDWARDSVILLE

EDWARDSVILLE

CRITERIUM

CRITERIUM

Stife

l Nicolaus

ROTARYROTARY

EDWARDSVILLE

EDWARDSVILLE

CRITERIUM

CRITERIUM

Field Time Finish Race Length Payout Depth Cost Limit

10:00 10:25 Juniors 15+5 Medals 3 $15 75*

10:00 10:25 Women 4 15+5 Medals 3 $30 75*

10:35 11:25 Master 40+ 40+5 $300 6 $30 75*

10:35 11:25 Master 50 + 40+5 $300 6 $30 75*

11:35 12:05 Men 5 40+ 20+5 Medals 3 $30 50

12:15 12:35 Men 5 20+5 Medals 3 $30 50

12:45 1:35 Men 4 40+5 $400 8 $30 75

1:45 2:45 Women Open 50+5 $2,000 20 $30 75

2:50 3:50 Men 3 50+5 $2,000 20 $30 125

4:00 4:20 Kids Race Medals Free

4:30 5:50 Men 1/2 70+5 $5,000 25 $30 150

* 75 is the combined field limit for any races occuring simultaneously. Example: The total number of entrants for Juniors and Women 4 may not exceed 75 cyclists.

Race RouteRace Route

SOCIAL MEDIABRANDING

WEB

Enterprise Holdings, Inc.

20112012

B2B DIRECT MAIL CAMPAIGN50TH ANNIVERSARY LOBBY DISPLAY

VIDEOADVERTISING

Enterprise Holding’s (EHI) business-to-business group came to Falk Harrison needing a creative solution to open the doors of EHI’s largest leads for corporate accounts. The solution came in a seven-part mailing, delivering seven key benefits of working with EHI. The overall theme of custom solutions in business car rentals was carried through utilizing a high-end, buildable toy car. The message and benefits were presented in personalized note cards. The six mailings arrived every two days, leading up to a personal meeting, where the seventh and final kit was delivered, along with a team of toy people to emphasize their personal approach.

Enterprise Holdings, Inc. B2B DIRECT MAIL CAMPAIGN50TH ANNIVERSARY LOBBY DISPLAY

VIDEOADVERTISING

The Harris Products Group is heating up the competition with a game-changing air/gas torch tip – Inferno. Falk Harrison took responsibility for the challenge of producing a hot new look for the product launch. Not only did we turn up the heat on brand image in this segment, but created a campaign that changes the standard by which all products are launched at Harris.

The Harris Products Group NEW PRODUCT BRANDINGLAUNCH CAMPAIGN

WEBSITEVIDEO

PACKAGINGADVERTISING

PHOTOGRAPHY

The Harris Products Group NEW PRODUCT BRANDINGLAUNCH CAMPAIGN

WEBSITEVIDEO

PACKAGINGADVERTISING

PHOTOGRAPHY

W

E ’V E G OT Y O U R B ACK

WE’VE GOT YOUR BACKTM

W


WE’VE GOT YOUR BACKTM

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H A R R I S R E G U L A T O R S M A R K E T I N G C A M P A I G N

Following the launch of a new product from a formidable competitor and a subsequent shift in customer purchasing patterns, Harris needed to reinvigorate their marketing efforts and establish higher product stocking levels throughout their distributor network. Falk Harrison was engaged to develop the Harris regulator brand, and ultimately put more Harris regulators into the hands of end users. We began by initiating extensive interviews with stakeholders both inside and outside the company. The information gathered allowed us to craft the Harris regulator brand story, primary and secondary messaging platforms, visual tone and a plan for all campaign elements. Ultimately, we provided Harris representatives with the right mix of print, point-of-sale and online tools needed to drive customer conversations and convert sales.

PERFORMANCE FOR

CRITICAL APPLICATIONS

AUTHORIZED

DISTRIBUTOR

W E ’V E G OT Y O U R BACK

Helzberg Diamonds is a nationwide jewelry retailer. Falk Harrison showed their creative versatility by carrying a brand image consistently through public-affairs communication to consumer-product branding to business-to-business communication. From naming and packaging a perfect-cut loose diamond product to driving the message each year in their annual report, Falk Harrison’s creative execution shone flawlessly from every facet.

Helzberg Diamonds CORPORATE POSITIONINGANNUAL REPORTS

PRODUCT NAMING/BRANDING

DIVISIONAL LOGO

ADVERTISING STANDARD AND MESSAGING TONE. ONLINE BLOG AND EMAIL BANNER STYLE COURSE GUIDE STYLE

Lewis & Clark Community College enrolled Falk Harrison to develop the brand positioning for the combined departments of Workforce Training and Community Learning & Continuing Education. The new department of Corporate and Community Learning works directly with corporations to train their staff, offers classes and programming for continued education, and provides camps and classes for children of all ages. Falk Harrison developed a organizational tagline and brand platform that was unique to the School, framed for different levels of communication, and structured for ease of use by the Lewis & Clark staff.

Lewis & Clark Community College BRAND PLATFORM AND POSITIONING

It’s what you know.TAGLINE (AND BRAND FONT STANDARD)

It’s what you know.

Experts say things like “intellectual development.” I say, “’cuz it rocks.”

Net assi soloreprem vent occum ab imus alis di tota sit verum eatur sequasped es eum quia velendu ntiore dolupta

turionse doluptur, il inciis moluptaquae niscil ist, cor sunda nimagnis doluptatior reicientio cume volupietur, officip

itiatis earum, ilignihil int rese int ma nia illautate nosapic test et poresequae non consern atiantus, ulparibusa voluptat.

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sequuntios eum quiatia nim faccab.


Knowledge is the new green.

Net assi soloreprem vent occum ab imus alis di tota sit verum eatur sequasped es eum quia velendu ntiore dolupta

turionse doluptur, il inciis moluptaquae niscil ist, cor sunda nimagnis doluptatior reicientio cume volupietur, officip

itiatis earum, ilignihil int rese int ma nia illautate nosapic test et poresequae non consern atiantus, ulparibusa voluptat.

Pudi voluptia dolore odit etur ad ullam quunto optasim porporestrum hit, sa dicilit mossitis most autam rem dus

sequuntios eum quiatia nim faccab.

Non-ProfitOrganizationU.S. Postage

PAIDPermit No. 18

Godfrey, IL

www.lc.edu/ItsWhatYouKnow

Latin Dancing!

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Keyboarding for Beginners

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Rieslings of the World

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Horseback Riding

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Holiday Cookie Bouquets

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Financial Fitness for Women

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Winterizing Your Home

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Capturing Childhood in Pictures

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Speaking for a Lasting Impression

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Photovoltaic Design & Installation

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5800 Godfrey RoadGodfrey, Illinois 62035-2466

Y’know? Spring 2010 Course Guide


With over 85 years of experience, Miracle Recreation is one of the oldest and largest commercial playground manufacturers in the country and produces some of the highest quality products and customer satisfaction rates in the industry. Miracle’s parent company, PlayPower, asked Falk Harrison to help them rebrand Miracle, while preserving and celebrating a proud heritage of quality, innovation and value. After a thorough review of the existing brand, Falk Harrison proposed a completely new and extensive brand and identity system for all marketing and business communication vehicles. The new Miracle brand officially launched as The Face of Play on the flagship communication, the 2013 catalog. Falk Harrison continued to work with Miracle to extend the new brand to the product level as well, showcasing the innovative Mega Phyzics™ line at its debut at their national trade show in late 2012.

Miracle Recreation BRANDING AND IDENTITYCATALOG

Miracle Recreation Equipment Company 878 Highway 60 Monett, MO 65708 888-458-2752 www.miracle-recreation.com

Recreation Equipment Company


878 Highway 60 Monett, MO 65708

Title

NAME NAME

878 Highway 60 Monett, MO 65708 T 888-458-2752 F 888-458-2752 [email protected] www.miracle-recreation.com





Schutt Sports is the world’s leading manufacturer of football helmets and face guards. They share the players’ passion and excitement for the sport. It was important to express that energy in the redesign of packaging for the retail line. Falk Harrison developed a system of packaging for four helmet grades, plus more than 30 protective football accessories. The end goal of the redesign went beyond informing customers and encouraging purchase, to include motivating retailers to expand the in-store real estate for the line. Touchdown!

Schutt Sports RETAIL PACKAGING SYSTEM

MADE IN COUNTRYNAME

LITCHFIELD, IL 62056

Keep in the loop on the latest gear, industry buzz, training tips and more! Join Team Schutt® at teamschutt.com

• Wear it by itself or attach it to your shoulder pads for added protection

• Includes attachment harness

• Moisture managing pad system helps dissipate heat and moisture

YOUTH

Rib Protector

MADE IN COUNTRYNAME



• Lightweight for maximum mobility; slotted design makes them easy to use with a football belt

• Designed and sized especially for varsity players (High School and older)

• Lightweight set includes: 2 hip pads and 1 tailbone pad

VARSITY

Hip Pads Lightweight Slotted


MADE IN COUNTRYNAME


• Features grip tight surface to securely hold onto the ball

Kick-Off Tee


MADE IN COUNTRYNAME

LITCHFIELD, IL 62056• Attach it to your shoulder pads for

additional protection

• Fits all Schutt Shoulder Pads

• One size fits all

VARSITY

Back Plate

“e” is for enlivening a brand image, and that is what SIUE asked of Falk Harrison. Higher education continually demands more of its students, alumni and the private sector as funding sources become rarer and rarer. Falk Harrison assisted SIUE to compete successfully in the collegiate marketplace by elevating the brand image of a relatively young state institution, mirroring the standards of excellence expected of staff and students alike.

Southern Illinois University Edwardsville ALUMNI COMMUNICATIONORGANIZATIONAL ADVANCEMENT

ANNUAL REPORTBRAND DEVELOPMENT

2006–2007 Chancellor’s Report

Southern Illinois University Edwardsville

Celebrating 50 Years

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C e l e b r a t i o n C 1 : C u s t o m e r E v e n t

C e l e b r a t i o n C 2 : E m p l o y e e Ve r s i o n

C e l e b r a t i o n C 3 : G e n e r i c Ve r s i o n

A Full Complement of Skills and Capabilities The Technology Center has extrusion capabilities for heavy gauge sheet and rollstock, as well as thin gauge capabilities for consumer packaging applications. We can extrude AND thermoform sheet into end-user products. Additionally, the Center features state-of-the-art laboratories with full physical, analytical, weathering, and burn testing capabilities.

Total Solutions ProviderTotal Solutions ProviderLastly, the Technology Center is home to IQ PKG™ - Spartech’s integrated, in-house design group, focused on creating new formulations for innovative package design for brand owners and retailers. Learn More...

Visit UsContact your Spartech representative to schedule a personalized tour of the facility, or call 1-888-721-4242.

Spartech Technology CenterSpartech Technology Center11650 Lakeside Crossing CourtMaryland Heights, MO 63146

■ Walk the halls of our new 90,000 square foot facility and see how we integrate our core cababilities todevelop sustainable solutions for our customers.Take a Virtual Tour...

Take a Virtual Tour...

Our vision is to be the leading supplier of sustainable plastic solutions. Innovation is critical and this new facility enables us to leverage our material science expertise with our processing knowledge and creative design expertise – all under one roof. Bundling these skillsets creates critical mass, enabling Spartech to advance ideas to solutions faster for our customers.

Introducing the Spartech Technology Center. NOW OPEN!

■ IQ PKG™ – innovative package designfor brand owners and retailers. Learn More...

■ Compounding, extrusion and thermo-forming capabilities.

■ State-of-the-art labs with full physical, analytical, weathering and burn testing capabilities.

■ Our new 90,000 square foot facility enables us to bring together and leverage our core capabilities.Take a Virtual Tour...

THE SPARTECH TECHNOLOGY CENTER

manufacturing footprint and implementing an enterprise-wide Oracle system. This first phase of our strategy is close to completion; but we cannot yet declare victory. We must complete the execution of these initiatives, stabilize our operations and delight our customers. My previous experience in implementing change in a manufacturing environment will help us as we drive forward.

On a personal level, I prefer a collaborative management style – working as a team to resolve issues and drive performance. There is little room for defensiveness and we can always learn from our experiences. I believe this works well in our One Spartech culture where everyone contributes to common goals.

2. Given your familiarity with the Company, what changes need to be made to help improve performance?

I am most familiar with the Company from a Board members’ perspective. This allows me to come into the CEO role already knowing and believing in Spartech’s strat-egy – a strategy that is solid, paired with a balance sheet that is sound. Now, we need to focus on execution.

Over the next 60 days, I will be listening and learning. I will keep you updated on what I learn and will provide multiple opportuni-ties for you to provide input and feedback to me. I’m confident that focusing on execution will improve our performance.

3. What’s your overall view of the Company?

Spartech has gone through extraordinary change over the past couple of years. We

have weathered the storm well, and now need to stabilize operations and capitalize on our opportunities. With our improved cost structure and solid cash flow, we should be able to serve customers better than ever.

We have huge potential. Between the large resin suppliers and the original equipment manufacturers, there is an increasingly important role for problem solvers, solutions providers, and end-product value creators. The search for sustainable solutions by users of materials provides opportunities for Spartech. No one in our industry is better positioned to succeed in these roles than we are.

With the knowledge and experience gained though our core businesses, we understand material science, processing, and design. Our ultimate success will come from pulling these elements together, delivering unique and value-added solutions for our customers, and executing flawlessly. This is an exciting transforma-tion that we are involved in together, and I am really looking forward to the journey with you.

4. Can you summarize the major priorities for the Company in the near term?

While there are many initiatives and activi-ties that will take place, my priorities over the next 100 days fall into three main areas:

• Stabilize our operations. Finalize the moves and transitions of customers from our plant consolidation activities and meet our key operating metrics with consistency.

• Focus on sustainability. Manage our businesses and resources to execute on our performance initiatives, safety goals, technology advancements, organic growth initiatives, people development, and improve our communities.

• Grow as a solutions provider. Expand our role and become a leading solutions provider using our broad capabilities, materials knowledge, and the creativity of our employees.

These three areas will not only help us organize and focus our actions in the near term, but will help guide our efforts in the long term, as well.

5. How does the change in CEO impact me and my role as an employee?

Your role does not change. What does change is an increased level of communi-cation, greater transparency, and a clearly focused effort. These will provide a stron-ger understanding of the Company and its goals, clarify the importance of your role in supporting these efforts, and increase the ability to do your job better. I pledge to provide consistent and comprehensive communications to you, including regular updates on our progress and results. We want everyone to set targets for improv-ing the performance of the Company and delivering on our commitments – every employee is critical to our success.

120 South Central avenue, Suite 1700

Clayton, missouri 63105-1705

NameAddress Line OneAddress LIne Two

FIVE QUESTIONS. FIVE ANSWErS. ONE STrATEGY.

Continue the conversation with me... email: [email protected] or fax: 314.889.8317

S p a r t e c h F o r m i n g a S u S t a i n a b l e F u t u r eSpecial Report September 2010

PROCESSING CONDITIONS

Introduction – Royalite R59M is a unique ABS/PVC product that meets many industry flammability standards. It is recognized under

the component program of Underwriters Laboratories, Inc., with an all color classification of 94 V-1 at 0.058" and 94 V-0 at 0.085". It

combines very high impact strength with excellent ductility and moldability, and has excellent low temperature performance.

Suggested Applications – Royalite R59M is recommended for molding applications where a PVC or ABS compound with a UL rating

of V-0 or V-1 is applicable such as rapid transit vehicle interiors, business machines, computer housings, consumer electronics and

other electronic equipment.

Drying – Drying prior to processing is essential to ensure desired appearance and property performance. It is recommended that R59M

be dried in a dehumidifying hopper dryer for 4 hours at 160°F before processing.

Barrel Temperature – Barrel temperature should be set between 330-350°F depending on the wall thickness, gate size, runner size,

injection speed, back pressure, screw speed and flow distance.

Mold Temperature – The mold temperature should be set at 80-150°F depending on the wall thickness, injection speed and surface

gloss requirements.

Processing – Suggested start-up injection molding conditions are given below:

Rear Zone 330-340°F (165-170°C)

Middle Zone 330-340°F (165-170°C)

Front Zone 340-350°F (170-175°C)

Nozzle 350°F (175°C)

Melt Temperature 365-395°F (185-200°C)

Mold Temperature 80-150°F (25-65°C)

Injection Pressure 1300-1500 psi

Hold Pressure 50%-75% Injection Pressure

Back Pressure 50-100 psi

Screw Speed 40-50 rpm

Injection Speed Slow to Moderate

Cushion 0.13"-0.25"

Clamp 2.5-3.0 ton/sq. in

Note: Melt Temperature not to exceed 410°F (210°C)

Regrind Usage – Up to 25% regrind can be mixed with the virgin material. The regrind should be contamination free, dried thoroughly

and should not be exposed to several heat cycles.

Purging and Clean-up – After processing Royalite R59M, it is recommended that the machine be purged with a general purpose grade

of ABS. If material is accidently overheated in the barrel, both the screw and barrel may have to be cleaned. This may be done by

purging the barrel with acrylic or ABS at very low temperatures. The "cold" acrylic or ABS will scour the barrel and remove any

degraded material.

Health and Safety Information – Decomposition of Royalite R59M may be caused by excessive residence time at elevated

temperatures. Under these conditions, the material may discolor, char, or break down, emitting toxic or corrosive fumes. It is the

responsibility of the processor to read and become familiar with the available information regarding hazards, proper use, and handling

before working with this product. Information is available in several forms, e.g., Material Safety Data Sheets (MSDS), physical property

data, processing conditions and design guidelines. Consult your Royalite representative for any further considerations .

* This term and any corresponding data refer to typical performance in the specific tests indicated and should not be construed to imply this material’s behavior under actual fire

conditions.

For additional information, please contact Spartech Corporation at (888) 721-4242 or visit our web site at www.spartech.com.

Page 2 of 2

Royalite® R59M-A & B

Royalite® R59M-A & B

TYPICAL PROPERTIES

PROPERTY TEST METHOD UNITS DATA – A DATA – B

Tensile Strength, yield. Type 1. 0.125" specimen D-638 psi 5,500 5,000

Tensile Modulus, Type 1. 0.125" specimen D-638 psi 270,000 270,000

Flexural Strength, yield. Type 1. 0.125" specimen D-790 psi 8,300 7,700

Flexural Modulus, 0.125" specimen D-790 psi 300,000 300,000

Izod Impact, notched, 73° F, 0.125" specimen D-256 ft-lb/in 13.0 6.5

Izod Impact, notched, -20°F, 0.125" specimen D-256 ft-lb/in 2.5 1.6

HDT, 66 psi, 0.250" specimen, annealed D-648 °F 207 200

HDT, 66 psi, 0.250" specimen, unannealed D-648 °F 180 172

HDT, 264 psi, 0.250" specimen, annealed D-648 °F 178 170

HDT, 264 psi, 0.250" specimen, unannealed D-648 °F 160 150

Vicat Softening Temperature D-1525 °F 176 176

Relative Thermal Index (RTI), 0.085", all colors – Electric – With Impact – Without Impact

UL746B UL746B UL746B

85°C 70°C 85°C

Relative Thermal Index (RTI). 0.096", all colors – Electric – With Impact – Without Impact

UL746B UL746B UL746B

85°C 65°C 80°C

Specific Gravity D-792 1.201 1.20

1

Mold Shrinkage, 0.125” specimen, 10-3

D-955 in/in 3 – 5 3 – 5

Melt Flow Rate, 200° C, 5.0Kg(G) D-1238 min 1.8g/10 5.0g/10

FLAMMABILITY RATINGS

UL 94V-0. 0.085", all colors UL 94 Listed

UL 94-5VA. 0.085", all colors UL 94 Listed

UL 94V-0. 0.085", red, black, and white UL 94 Listed

UL 94-5V-1-0 0.096", all colors UL 94 Listed

UL 94-5VA. 0.081”, all colors UL 94 Listed

1 Color Dependent

Note: The data listed herein reflect typical molded specimen properties and are the latest available at the time of publication, and reliable to the best knowledge of

Royalite. The properties are listed solely to give general guidance and are not to be construed as a warranty or representation for which Royalite assumes responsibility.

Customers should undertake sufficient verification to confirm acceptability of the product for the specific application for which it is being purchased. No warranty of fitness

for a particular purpose is made.

Page 1 of 2

As a Company, we have great employees, a strong product portfolio and significant opportunities for growth and expansion of our customer base. We also have a strong and clear strategy developed by the Leadership Team and the Board of Directors – this strategy remains in place. What changes is a renewed emphasis on the execution of our plan and a focus on our customers.

My vision for Spartech encompasses com-pleting the plant consolidations in process and then stabilizing our operations, focusing the core of our business around sustainability, and becoming a leading solutions provider for our customer base. You’ll hear me talk about these concepts often as we go forward – they are crucial to our success. Achieving this vision will take time, diligence and hard work on everyone’s part – beginning with me.

Over the next two months, I will be meeting with employees and customers. Listening to employees and building on the customer relationships is criti-

cally important – these conversations will provide additional insight in how we can achieve our vision for Spartech, and I’ll share these discussions with you. We’re all in this together.

Your thoughts, ideas and opinions matter greatly to me. If there is anything you would like to discuss, I’m listening and available. As a start, I’d like to share some of the questions I have received over my first couple of weeks, and my initial responses.

I look forward to continuing the conversation and building the future of Spartech with you,

Meet Spartech’sNew CEO

• 32 years of experience with world-class manufacturing companies in various sales, business management and executive roles.

• Last served as SVP of PPG’s Glass and Fiber Glass division, responsible for $2 billion of global sales.

• Earned a chemistry degree from Duke University; MBA from Pace University.

• In 1979, started her career with Monsanto as a sales rep. Worked in numerous positions culminating as Vice President of Monsanto’s Acrilan.

• Vice President of Performance Films at Solutia before joining PPG in 2003.

• Joined the Spartech Board in 2005, serving as Chairman of the Sustainability Committee and a member of the Compensation and Governance Committees.

B i o g r a p h y

Vicki Holt, President and CEO

Vicki Holt, President and CEO

FIVE QUESTIONS. FIVE ANSWErS.ONE STrATEGY.

1. Can you share more about your background and how it will serve you as CEO of Spartech?

My undergraduate degree is in chemistry and I have an MBA in finance. For the past 32 years, I have been in and around basic materials and manufacturing companies – including selling products to Spartech. I understand the industry and the significant changes that Spartech has undertaken.

For me, the challenges facing Spartech have some parallels to what I saw upon joining the PPG Fiber Glass business in 2003. We executed a complete supply chain transformation to make the Fiber Glass business regionally competitive against imports into the US and the EU. Success required detailed execution in our manufacturing plants with a keen eye on servicing our customers. We used disciplined progress tracking with performance metrics and complete visibility. It took a lot of effort with everyone working as a team and learning along the way.

Today, Spartech operates in an intense and highly competitive market. We must have a low cost model in order to serve our customers successfully. We embarked on a path to become “One Spartech” by leveraging our size, consolidating our

Let me start off by saying that I am honored for the opportunity to lead our Company. While I am new as Spartech’s CEO, I am not new to Spartech. I have participated as a Board Member for the last five years and know the Company and the industry first hand.

Continue the conversation with me... email: [email protected] or fax: 314.721.1447Continue the conversation with me... email: [email protected] or fax: 314.889.8317

S p a r t e c h F o r m i n g a S u S t a i n a b l e F u t u r eSpecial Report September 2010

Spartech is a leading producer of plastic products that serves customers across a global marketplace. They grew organically and through acquisition until it became time to reorganize and consolidate, leveraging internal expertise across their three main divisions. Falk Harrison was brought aboard to help communicate the changing face of Spartech, both internally and externally, as it transitioned to a provider of sustainable solutions, one focused on delighting the customer. Working with a brand new Spartech team – including a new CEO – Falk Harrison helped clarify the corporate brand, develop new, integrated messaging for employees, customers and the investment community, announce the launch of the Spartech Technology and Innovation Center, align product brands and develop a variety of marketing materials and business communication tools – including their annual and corporate sustainability reports.

Spartech Corporation MARKETING MATERIALSINTERNAL COMMUNICATIONS

PRODUCT BRANDING ANNUAL REPORT

CORPORATE SUSTAINABILITY REPORT

The Market at Busch’s Grove entered the St. Louis area as an upscale grocer focusing on locally sourced, fresh, and all-natural groceries and gourmet take-out located in an historic location. Falk Harrison defined the brand and carried the image through a completely integrated retail experience.

The Market at Busch’s Grove RETAIL BRANDING AND MESSAGINGSIGNAGE AND WAYFINDING

ADVERTISINGPACKAGING

WEBSITESOCIAL MEDIA

9160 Clayton Road314.398.9729

www.buschsgrove.com

yumyum

9160 Clayton Road314.398.9729

www.buschsgrove.com

Local. Fresh. Natural.

UniGroup, Inc., parent company of United Van Lines and Mayflower, is launching UniGroup Worldwide Logistics. Falk Harrison developed an ad campaign aimed at businesses to introduce the company and its global third-party logistics services. The headline – We’ll show you the way – and red lines, indicating multi-modal transportation, unite a dynamic campaign of two-page spreads. We also helped them apply the look and feel of the ads to their new website.

UniGroup, Inc.

San FranciSco, ca 6:42 p.m.

Managing a supply chain is complex. And your business is unique. Let UniGroup Worldwide Logistics design a solution tailored to your needs. We’ll show you the way to a more efficient logistics solution.

UniGroup Worldwide Logistics is a new name, but the foundation of the company is well-established. It is built on the heritage of United Van Lines and Mayflower Transit, trusted providers of reliable specialized transportation and logistics services for more than 50 years. Based on a network of 1,300 service centers in 146 countries, we are a single source for customized supply chain solutions.

Whether you are moving cargo domestically or managing an entire supply chain, UniGroup Worldwide Logistics manages a global network of resources to show you the way to seamless, dependable and efficient solutions.

For more information, call (877) 545-8080 or visit us at ugwwlogistics.com

We’ll show you the way.

UniGroup Worldwide Logistics, LLC

TransporTaTion services projecT ManageMenT DisTribuTion services

terra haute, in 3:37 a.m.



Whether your supply chain is domestic or international, UniGroup Worldwide Logistics manages a global network of resources to show you the way to seamless, dependable and efficient solutions.





ShanGhai, china 6:52 p.m.



Whether your supply chain is domestic or international, UniGroup Worldwide Logistics manages a global network of resources to show you the way to seamless, dependable and efficient solutions.





BRAND LAUNCH ADVERTISINGANNUAL REPORT

Webster University School of Business and Technology (SBT) came to Falk Harrison to amplify their international reach through their annual magazine, “Notabene.” The 2010 theme was developed to highlight SBT’s involve-ment with the ever-changing social media communication channel and its effect on business and technology. Also shown, is the SBT’s International Internship program that pairs students with international companies for a study/work abroad experience.

Webster University School of Business and Technology

china germany ghana japan mexico united kingdom

the netherlands switzerland austria

international internships

International Business Internship Exchange in Partnership with the State of Missouri

internship abroad n homestay n language development n travel

early summer 2011 application deadline: November 19, 2010 Final summer 2011 application deadline: January 21, 2011

For information and application information:

Stephanie Kessler, Assistant Director

314-246-5979 | [email protected] | www.webster.edu/ibie

Are you ready to change your world?

www.facebook.com / webster.ibie

Use your QR code reader app on your smartphone to access more information

about the IBIE program online.

SUCCESS TO SIGNIFICANCE

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FACULTY MISSION WEBSTER SBTBY THE

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BOOK REVIEWS GLOBAL MBAPROGRAM

SBT ALUMNI

FEATURE STORY BY TWITTER’S @JACK DORSEY


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NO TA B E N E 2 01 0The School of Business & Technology


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What’s happening? 140

Home

Benjamin_Akande #Twitter has successfully created a new equation that states 1+1 equals countless possibilities. 1+1 is equal to 3, to 300, to 3 million!

WebsterU_Biz It is equal to the power of the written word in 140 characters. Succinct and concise #Twitter has become universal in sharing ideas.

So on Sept. 18 @WebsterU_Biz honored @Jack Dorsey, creator of #Twitter, as @WebsterU ‘s 2009 Person of The Year at one-of-a-kind TweetUp.

Hundreds on @WebsterU ‘s #STL home campus, thousands online and millions via #Twitter took in @Jack’s story.

They learned how the #entrepreneur took his passion for innovation, and in 2006 built #Twitter in two weeks. Now users help rebuild it.

“We learned a lot from #Twitter. A lot of what you see today is from the users; the @, the word #tweet and #retweet came from our users

So we became really good listeners to how people were using this system and really good editors to reflect what they wanted,” @Jack said.

“This work has inspired and distilled three concepts that I have dedicated my life to: immediacy, transparency and approachability.

If you have immediacy you can inspire transparency because people become ‘of the moment’ and every word they write is valuable.”

Jack And what that inspires is approachability. It makes organizations, it makes systems, and it makes humans more human.

dbsaia “Immediacy + transparency + approachability = human connection.”

WebsterU_Biz The “Tweet Me in St. Louis” Tweetup included a giant screen where @Jack saw live #tweet comments and questions from all over the world.

Lorifeldman “They’re showing live #jackatwebster tweets up on the screen. A hush falls over the audience as thumbs get shy.”

WebsterU_Biz The result was more than 1400 tweets making the #jackatwebster discussion one of the top 10 trending topics on #Twitter.

cosmosgirl “Who ever said #STL wasn’t tech savvy was wrong! Awesome job @WebsterU #jackatwebster is now trending (via @scorchagency, via @sbolen)

Webster U_Biz @Jack himself tweeted about his day 37 times to his 1.3 million followers

WebsterU_Biz @Jack also broke the news that his hometown of #STL would play a part in his next company being announced soon.

True to his tease, the new mobile payment service #Square announced in December is now being used by businesses in #STL.

Following his address @WebsterU and a luncheon with @Websterpres Beth Stroble, @Jack received the Keys to The City of #STL.

MayorSlay Whereas @Jack founded @Twitter Whereas that’s a big deal Whereas Jack is ours Therefore I, @MayorSlay call 9/18/09 Jack Twitter Day in #STL.

WebsterU_Biz The #STLCards then honored this notable innovator by putting @Jack on the mound for the first pitch of the #CardsCubs baseball game.

The #STLCards ended up winning as did the world by getting a glimpse inside #Twitter through the man who made it happen

Jack Thanks you WEBSTER! You are AWESOME!

@WebsterU_Biz with @Jack: Twitter, the part-blog part e-mail social networking site, took off in 2009. Tweets bore witness to the swearing-in of Barack Obama as the first African-American U.S. president, they described outer space directly from astronauts in orbit and documented a revolution from the streets of Tehran. Twitter also made news at Webster University (@WebsterU) when creator and co-founder Jack Dorsey (@Jack) said “yes” to our tweet to speak on campus.

Twitter registered more than 1400 tweets about @Jack’s visit to Webster, making our special #JackatWebster hashtag about the event Twitter’s No. 6 trending topic for the day. To read all the tweets, including @Jack’s from that day, go to www.webster.edu/notabene2010.

On 9/18/09 @Jack was named our Person of the Year, received the Keys to The City of #STL & threw out the first pitch at the Cards/Cubs game


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SBT by the Numbers:

110,000School of Business & Technology alumni worldwide

13,572School of Business & Technology students worldwide

1,502Number of SBT faculty

26Undergraduate and graduate degrees offered

123Number of countries represented by the student body

182Number of SBT students and alumni currently serving as generals, majors, and admirals in the U.S. military


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SCHOOL MAGAZINESTUDENT PROGRAM BRANDING

According to the school’s administration, Webster University had not published an annual report or university report for many years. With Webster’s centennial fast approaching in 2015, the school engaged Falk Harrison to produce a printed and online university report that presented their unique offering: a global education with local connections, nearly unparalleled diversity, and a bold transformational experience for everyone involved.

Falk Harrison designed a big and bold, high-production-value book, with gate-folds and French-Fold pages on environ-mentally friendly paper. The Web version is designed using Parallax Scrolling for ease of use, and for a layering of the image-rich content.

Webster University ANNUAL REPORTPARALLAX ONLINE ANNUAL REPORT

Steve Hartman Creative Portfolio

Documents

Transcript of Steve Hartman Creative Portfolio