Steps of a Design Brief

V105.02

Design Brief Problem,

identification, and definition Establish a clear

idea of what is to be accomplished.

Identify the intended audience

Identify the specific problem

Plan of work A written step-by-

step process by which the goal is to be accomplished

The plan can include expected time for completion

The plan should include any division of work among team members

Design Brief

Research and Review of the Literature Includes complete topic research of available

literature Remember to document resources

Design Brief

Hypothesis Form a proposed solution to

the problem Use an if/then statement if

necessary A storyboard or sketch should

be developed if needed Storyboard = a pictorial

sequence of events. The storyboard may include text and direction, as well as audio and video techniques.

Sketch = a quick drawing to illustrate your idea

Design Brief

Data Collection (if applicable) Collect data from experimentation or other

appropriate means. Organize data in appropriate charts or graphs

Design Brief

Design Brief Identification of Appropriate Scientific Theory

and Visualization Concepts Select the most appropriate visualization

method to present the theory or data. For example, the process of mitosis may be effectively demonstrated using presentation software, such as PowerPoint.

Explain the rationale behind the selection. Example: PowerPoint allows the user to show the sequence of stages in mitosis.

Student Evaluation of the Design and Visualization Students perform self-evaluation

pointing out areas of difficulty Pinpoint successes and failures in the

project Offer suggestions on how the project

could be improved

Design Brief

Presentation Present project to the class Distribute an appropriate

handout if needed

Design Brief

Sample Evaluation Criteria/RubricDesign Brief

Statement of ProblemPlan of WorkResearch

Accuracy of InformationVisualizationPresentationCreativityStudent self evaluationTotal possible points

5%

10%

15%

15%

20%

10%

10%

15%

100 points

Design Brief

I.D.E.A.L. Problem Solving Process

I – Identify the problemD – Define the plan of workE – Explore the problem

through researchA – Act on the problem’s

possible solutionL – Look back at the process

S.A.F.E. Design ProcessS – Simple. Keep your design

simple. If you keep it simple, it will save you time and money. Also, you are less likely to have problems with the presentation

A – Appropriate. Make sure that it is appropriate for its purpose. The audience needs to be able to understand the presentation. You need to make it as complex or simple for younger and older viewer also that the understand the presentation

S.A.F.E. Design ProcessF – Functional. Does the presentation

work? Does it do what you want it to? If a visual confuses an audience more than it helps to understand the topic, then it is not performing its function.

E – Economical. Make sure you spend the majority of your time on things that are important. Concentrate on things in you design that make a difference in how well it works. It will contain just those elements needed to convey your message in a short period of time.

Different Types of Design Data-driven -- design

that uses data in the form of numbers or values. Examples: graphs, charts, and tables.

Concept-driven -- design that explains a concept, idea or theory. Examples: how a car works, the water cycle, or a drawing of a tree.

Visua liza tio n tha t is b a se d o n g a the re d d a ta

C o nc e p t Drive n Visua liza tio n

Visua liza tio ns tha t sho w id e a s o r a n id e a

Different Types of Design Empirically derived

data – data that can be measured.

Computationally derived data – data that is obtained by performing mathematical calculations.

Em p iric a lly De rive d Da ta

Em p iric a lly d e rive d d a ta is d a ta tha t c a n b e m e a sure d

C o m p uta tio na lly De rive d Da ta

1+ 1= 2

289 x 32 = ?

C o m p uta tio na lly d e rive d d a ta is d a ta tha t is

Organizational and Diagramming Tools Flowcharting –a visualization

method for displaying relationships in time or a process. Steps can be demonstrated with symbols while the flow process can be shown with arrows. Flowcharts can help determine problems with a process such as logical steps, delays, dead ends or miscommunication problems.

Basic Flowcharting Shapes: Terminal Points - indicate

the starting and ending points of the process.

Square – Represents a single step or a process. It usually contains the name of the specific action.

Arrows and Lines – indicate the sequence of steps and the direction of flow.

START/END

Get out of car

Organizational and Diagramming Tools

Organizational and Diagramming Tools

Decision Point – indicates a sequence in the process at which the user must choose an option like “yes/no” or “true/false”. The flowchart branches to different parts depending on the decision made.

Rhombus – represents input/output such as information coming in or leaving the system.

Circle – indicates that the flowchart will continue on another page, where a matching symbol (containing the same letter) is placed.

True/False

Input/Output

A

Organizational and Diagramming Tools Brainstorming -- a

process that identifies as many answers to a problem as possible by submitting ideas without criticism or discussion of feasibility.

A brainstorming session will normally have a moderator and a recorder.

Organizational and Diagramming Tools Nominal group

technique -an organizational tool used to show the relative importance of issues, problems, or solutions by allowing individuals to rank each item.

Numerical values are generally used.

No m ina l G ro up Te c hniq ue

Be g in

C h o o se The Se ssio n Pa rtic ip a n ts

In tro d uc e To p ic fo r Disc u ssio n

Pa rtic ip a nts re c o rd Re sp o nse s

Pa rtic ip a nts p re se nt re sp o nse s -th e n re c o rd e d o n a flip c h a rt

Ha ve a ll re sp o nse s b e e n re c o rd e d ? No

Ye s

Re m o ve d up lic a te re sp o nse s a nd sim p lify o the rs.

Pa rtic ip a n ts c h o o se m o st im p o rta n t issu e s a n d ra n k th e m in o rd e r.

Ac c um ula te a ll ra nking s.

D o e s m o red isc u ssio n n e e d to o c c u r?

C re a te a Re p o rt o n p la nning p rio ritie s.

Assig n a num b e r a nd /o r le tte r to e a c h re sp o nse g ive n.

Ye s

No

Organizational and Diagramming Tools Venn Diagram – an

organization tool used to show similar and difference among sets of items.

Project : Recognizing Quality Management Tools

Now that you have learned the concepts of a design brief and the type of tools used in problem solving and data gathering, produce a word document or PPT presentation that summarizes the design brief topic. Find an example of how a design brief was used on the internet and use it to describe the process. Include any graphics, examples of problem solving tools that the professionals used.