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Stepping Stones to theStepping Stones to the Cloud
From Shared IT to Big Data
Val BercoviciChair, SNIA Cloud Storage Initiativeg
Cloud Czar, NetApp
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Agenda
• Business drivers for cloud services
• Roadmap to ITaaS (Cloud 1)
• Big Data & New Apps (Cloud 2)
• The Evolution of Shared InfrastructureThe Evolution of Shared Infrastructure
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Multiple perspectives when you say “cloud”
CEOApplication Owner
CEOCloud meant
lower IT costs, now means: FLEXIBILITY
ppTired of waiting for IT. I can deploy new apps
faster
CIO
IT OperationsChange is hard for current
SLA. Cloud means Cloud means: I can build more efficient
data centers
outsourcing
Constant Tension betweenApplications Infrastructure
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Rising Temperature in the Legacy Data Center
ManagingExplosive
Data GrowthDedicated
Architectures“Survival”Spending Managing
today
Data
Data Growth Architectures
Servers
Apps
Spending
Planning for tomorrow
$ Storage
Network
10XWaste
UtilizationNo Data reduction
D t iWaste Data copies
Huge Waste
CIOs need to escape the tactical spending treadmill
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Changing Data Center Economics: Share Storage Efficiency and Service Efficiency are Additive
Cos
t Centralize
Aver
age
C Rationalize andStandardize
Consolidate and Virtualize
Storage Efficiency
Automate Self-Service
Shared Storage Efficiencyg y
Consolidating TenantsScalability
AutomationReduce wasteService analytics
Service Efficiency
5
Capacity
EC1
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Slide 5
EC1 Unsure what Rationalize and Standardize mean?Ed Chow, 10/29/2010
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Virtualization ITaaS “Cloud1”
Shared Infrastructure
Orchestration
Application-BasedSilos
Servers
Apps
Servers
Apps
Orchestration
Hypervisors
Storage
Network
Storage
ServersNetwork
• Build a great storage box
• Application integration
Build a scalable storage cluster
Unify management viewApplication integration
• Workflow management
Unify management view
Build capabilities for multi‐tenancy
Integrate with data center orchestrators
6
g
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Infrastructure Transformation
InfrastructureEfficiency
InfrastructureEfficiency
Service EfficiencyService
Efficiency
Data CenterVirtualizationData CenterVirtualization
Service LevelAutomationService LevelAutomation
StorageStorage Service Service DataData EfficiencyEfficiency EfficiencyEfficiencyDataData
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SOI – Economies of Cloud Scale
Top-line PRICE
O S d d
Standards (i.e. CDMI)Price /
Building blocksgrow costslinearly with
Price• Open Standards• Interoperability
• Unified Architecture(Secure)
Multi-Tenancy
Price /Cost
linearly withgrowth SLA
• Unified Architecture• Integrated Data Prot
• (Secure) Multi‐TenancyEnd-End Storage Efficiencyw/Integrated Data Protection
Cost(Secure) Multi Tenancy
• Total Storage Efficiency
Profitable SOI w/logarithmic costBottom-line COST
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Growth
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Cloud Scaling: Required on Three Dimensions
Performance CapacityPerformanceScaling
CapacityScaling
OperationalScaling
Unified Infrastructures provide foundation for ITaaS Scalability
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Cloud requires Programmable Infrastructure
Customersnt Server Virtualization
anag
eme
Network Virtualization
Server VirtualizationAPI
APIbase
d M
a Network VirtualizationAPI
Storage VirtualizationAvailable
ResourcesAPI
Pol
icy-
b
Cloud
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By 2013, more than 50% of the storage market is expected to be files and objects
2010 Storage consumption100% = $27 2B
2013 Storage consumption100% = $27 2B100% = $27.2B 100% = $27.2B
• Content depots (mainly objects and files)• Traditional unstructured (mainly objects and files)• Traditional structured (mainly blocks)
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• Traditional replicated (all three data types)
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5 Influences on IT for 2011‐2015
http://blog.softwareinsider.org/2010/10/04/mondays-musings-how-the-five-consumer-tech-macro-pillars-influence-enterprise-software-innovation/
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Waves of change in IT Apps
“Cloud1” “Cloud2”Client / Server
Windows S i S
VB
Azure
Amazon Web Services
Cassandra
SpringSource
vmforceCognos
SAPServices
MongoDB
Hadoop
VMware
Lotus
People SoftMicrosoftGoogle
Ruby Python
Hadoop
Java
People SoftMicrosoft SQL Server
Microsoft Oracle
1990’s 2000’s 2010’s
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Big Storage = Big Content + Big Data
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Evolution of Cloud1 Cloud2
CEOCloud meant
Application OwnerTired of waiting for IT. I can deploy new apps
lower IT costs, now means: FLEXIBILITY
p y ppfaster
DevOpsCIO
Cloud means: I can build more efficient
IT OperationsChange is hard for current
SLA. Cloud means outsourcing
build more efficient data centers
15
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DevOps Spheres of Influence
Full Application LifeCycle Perspective
Software Development
AgileScrumAuto‐buildIntegratedIT IntegratedBug‐tracking
ITOperations
ConfigurationManagement
DEV IT
Operations
Operations gVersion ControlSecurityBackup / RecoveryHA / DR
QA
HA / DR
Quality Assurance
InstrumentationAnalysis
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Development Operations Integration
Data-oriented AppData-oriented App Architecture &
Infrastructure-Design
Configuration Management & Version Control for
BOTH Apps & Infrastr ct re
Design & Operate at Scale
BOTH Apps & Infrastructure
Integrated App &Integrated App & Infrastructure Security
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Cloud StorageGlobal Architecture, Local Governance
Production Assets Regional
Tracks & elements
LibraryAssets
Distributed Storage Management / Data Movement
Meta-data driven data management places content at the most logical locations while remaining visible, accessible, secured and protected for allIntrinsically provides disaster recovery for all sites
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y p yNo silos, offline backups, data wranglers or explicit media movement required.
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SNIA CDMI / CSI Value Proposition
• Standards Development, Implementation & adoptionImplementation, & adoption – Making Cloud Storage (a) Easier to understand, (b) Simpler to implement,( ) p p& (c) Easier to manage
Standards Development• CDMI (Cloud Data
Implementation• CDMI PlugFest• Cloud Reference
Adoption• Storage Multi‐tenancy – White Paper
Management Interface) v 1.01
Implementation (CRI)• Developer’s Guide• Joint CDMI/OCCI Demo at OGF29
• Security white paper• Upcoming white papers
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Enabling Hybrid Clouds
Cloud Clients
Cl d
Local Private Cloud
Service Provider
US
CDMI
FederatFederation A
Cloud Clients
United States Federation BCDMI CDMI
tion CEnterprise
Cloud
United StatesEurope Service Providers
ServiceCloud Clients Local Private
Cloud
Service Provider
EUCDMI
20 NetApp Confidential – Under NDA
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Cloud Storage
SNIA CSI Members
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Questions?
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Resources
Understanding the cloud and 'devops’ Blogg p g
– Cnet - Wisdom of Clouds (James Urquhart / Cisco)
Cloud Data Management Interface (CDMI)
– http://cdmi.sniacloud.com/
SNIA Cloud Storage Initiative (CSI)
– http://www.snia.org/cloud
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