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Stephanie Wu - Resume (Color)
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7/29/2019 Stephanie Wu - Resume (Color)
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EDUCATION CornellUniversity,CollegeofHumanEcology ,Ithaca,NY
BachelorofScience,January2011
PolicyAnalysisandManagementMajor
CumulativeGPA:3.58,MajorGPA:3.59
TECHNICAL
SKILLS
HONORS/
CERTIFICATES
DesignshowcasedintheCornellUniversityCollegeofHumanEcologyandBalchHallCarolTatkonCenter
CollegeofHumanEcologyDeansList
GoogleAdWordsandMicrosoftAdCenterCertifiedSearchProfessional
ServSafeFoodSafetyCertified
AdvancedinMicrosoftExcel
IntermediateinWord,PowerPoint,andPhotoshop
BeginnerinHTML,SQL,andStata
EXPERIENCE Scoutmob,Atlanta,GA December2012Present
Growth&ShoppeIntern
CreatedandmanagedallpaidsearcheffortsfortheScoutmobbrandwhichincludedtheuseofAdWordssitelinks,socialextensions,andclick-to-downloadadswhichdrovesizeableliftsinappdownloadsandon-siteemailsubscriptionsignups
PerformedroutineanalysisofsalesperformanceandcustomersurveysfortheecommercesiteScoutmobShoppeinordertoconsultwiththeemailandaffiliatemarketingteamsonwhichproductstostrategicallyfeatureinvariouscampaigns
360i,Atlanta,GA January2011November2012
AssociateMediaManager(promotedAugust2012),MediaCoordinator(promotedJuly2011),Intern
Managedmulti-milliondollarSEMcampaignsforclientssuchasAARP,H&RBlock,andNorwegianCruiseLine Preparedbothroutineandadhocperformancereportsbygatheringandformattinglargedatasets,identifyingchangesand
trendsinkeyperformanceindicators(e.g.conversionrates,ROI),andhighlightingactionableinsightstotheclient
Implementedaccountoptimizationsonaregularbasisbyidentifyingthestrongest-andpoorest-performingareasoftheaccounandadjustingbudgetallocationandbidsasnecessarytomaximizereturnonoverallspend
WorkedcloselywithGoogleandYahoo!|Bingenginerepresentativestodeterminewhichoftheirlatestproductsandbetasweremostappropriateandpotentiallybeneficialfortheclientsbusinessandgoals
DIGITAS,Atlanta,GA June2010August2010
SummerMarketingAssociate
Createdpromotionalbriefs,projectschedules,andaction-neededdocumentsforDeltaAirlinesmarketinginitiativessuchasemailpromotionstoSkyMilesmembers,banneradvertisements,andDeltasmobilephoneapplication
UtilizedJIRAtocoordinatewithdesigners,copywriters,andaccountmanagersduringtheQAprocessforallclientdeliverables Consultedonretailclothingmarketingstrategiestotargetthetweenmarketduringaten-weekcompetitivegroupcasestudyLEADERSHIP HUNBUN,Atlanta,GA February2012Present
Owner/Founder
Developedafoodvendingbusinessthatserved100+customerseachmarketdayattheAtlantaNoshatAtlanticStation Createdandmaintainedthebusinesswebsite,Twitter,andFacebookpagestobuildrelationshipswithfansandfollowers Designedallbrandingmaterialsincludingthecompanylogo,businesscards,teamuniformsandmarketingbanners FormulatedpricingandmarketingstrategiesthatincreasedsalesvolumeformenuitemswithhigherprofitmarginsSTUDENTAGENCIES,INC.,Ithaca,NY April2010June2011
ManagingEditorofTheCornellian
Designedandimplementedaprocessforrequesting,writing,andeditingarticlestoensurethemeetingofalldeadlines Organizedanddelegatedarticleassignmentstothewritingstaffandprovidededitsandfeedbackonalldrafts ResearchedandconfirmedfactsandstatementstoensuretheaccuracyandequitabilityofallcopyinthepublicationINTERNATIONALJUSTICEMISSIONCAMPUSGROUP,Ithaca,NY August2007August2008
CommunityOutreachCoordinator
Organizedandfacilitatedweeklygroupmeetingsfortheopendiscussionofmodern-daysocialinjusticeissues AssistedintheplanningandmarketingoftheBreaktheChainscampusevent,atwo-dayfundraiserwhichraisedover$500
forthenon-profithumanrightsorganization
LANGUAGES IntermediateinSpanish(spoken,written)andMandarin(spoken)
[email protected]|770.335.727
STEPHANIE WU
