Stephanie Smirnov on Monetizing Blogs (EVO '10)
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Transcript of Stephanie Smirnov on Monetizing Blogs (EVO '10)
The Art of the Pitch:
A PR Agency Perspective
Stephanie Smirnov
President, DeVries Public Relations
pr agency: friend or foe?
friend!
buzz
relationships
advocacy
our job
pr in the digital space
owned paid earned
brand website
brand twitter account
brand FB account
advertorial
promotions
event mktg
paid search
syndicated content
advertising
blogger outreach
e-editorial outreach
*For more on this framework, see Sean Corcoran’s Blog: http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html
pr in the digital space
owned paid earned
brand website
brand twitter account
brand FB account
advertorial
promotions
event mktg
paid search
syndicated content
advertising
blogger outreach
e-editorial outreach
pr agencies can
get you paid
friend!
(told you.)
how?
• promotional partnerships
• host events
• connections to other bloggers
• consult
• sponsored content
how?
• promotional partnerships
• host events
• connections to other bloggers
• consult
• sponsored content
how?
• promotional partnerships
• host events
• connections to other bloggers
• consult
• sponsored content
SASS
SASS
SASS
SASS
the art of pitching
STORY
ACTIVATION
SUCCESS
SUSTAIN
What story do you
want to tell that you
would’ve told anyway?
1
How can you activate
your story?
2
How will you
measure success?
3
Sustain and nurture
your agency relationships.
4
for example…
+
consulting
+ video work
may
10
july
09aug
09
dec
09
april
10
tears in the
Expo Hall
VM sponsored
post
event partnership
+ blog carnival
blog carnival
remember…
BE SASSY.and…network
research
leverage your assets
tell great stories
thank you!
let’s connect:@ssmirnov
© 2010 Stephanie Smirnov