Step Into Social Media Liw 2009
-
date post
17-Oct-2014 -
Category
Business
-
view
1.797 -
download
0
description
Transcript of Step Into Social Media Liw 2009
![Page 1: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/1.jpg)
Sue AnstissLIW, September 2009
Step into Social Media
![Page 2: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/2.jpg)
First newspaper published
TV and radio launched 20091752 19161930’s
![Page 3: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/3.jpg)
First newspaper published
Computer1970175
21916 1930’
s2009
TVRadio
![Page 4: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/4.jpg)
![Page 5: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/5.jpg)
The old communication model
was a monologue.
![Page 6: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/6.jpg)
3000The average person is exposed to
advertising messages/day
![Page 7: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/7.jpg)
The new communication model
is a dialogue.
![Page 8: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/8.jpg)
What is social media?
People using tools(like blogs and video)
& sites (like Facebook and Flickr)
to share content and have conversations
online.
![Page 9: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/9.jpg)
Whyshould
we care
![Page 10: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/10.jpg)
BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS
Nielsen, Global Faces & Networked Places, 2009
Photo by sinulog 2006 at Flickr
![Page 11: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/11.jpg)
BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE
ACTIVITY – AHEAD OF PERSONAL EMAIL
Nielsen, Global Faces & Networked Places, 2009
![Page 12: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/12.jpg)
But how do we get
started?
![Page 13: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/13.jpg)
1. Listen
![Page 14: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/14.jpg)
![Page 15: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/15.jpg)
![Page 16: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/16.jpg)
![Page 17: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/17.jpg)
![Page 18: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/18.jpg)
2. Engage
![Page 19: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/19.jpg)
Hint: Share some stuff.
![Page 20: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/20.jpg)
Immerse yourself in the conversations.
(any or all of the above are a good place to start!)
![Page 21: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/21.jpg)
3. Relinquishcontrol
![Page 22: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/22.jpg)
www.skittles.com
![Page 23: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/23.jpg)
4. Give generously
![Page 24: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/24.jpg)
![Page 25: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/25.jpg)
5. Be honest
![Page 26: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/26.jpg)
![Page 27: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/27.jpg)
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
(…just to name a few)
![Page 28: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/28.jpg)
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
![Page 29: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/29.jpg)
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
![Page 30: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/30.jpg)
13 HOURS
Picture from www.pujoproductions.net
The amount of video uploaded to YouTube every minute.
![Page 31: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/31.jpg)
100,000,000 The number of YouTube videos viewed per day
![Page 32: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/32.jpg)
412.3 YEARS
Photo by www.redbubble.com
The length of time it would take to view every YouTube video
![Page 33: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/33.jpg)
83% have watched video clips
![Page 34: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/34.jpg)
![Page 35: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/35.jpg)
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
![Page 36: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/36.jpg)
![Page 37: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/37.jpg)
57% have
joined a social network
![Page 38: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/38.jpg)
Over 47 million members
In over 200 countries around the world
A new member joins LinkedIn approximately every second
![Page 39: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/39.jpg)
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
![Page 40: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/40.jpg)
![Page 41: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/41.jpg)
3,600,000,000The number of photos archived on Flickr.com
- June 2009
![Page 42: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/42.jpg)
55% have uploaded photos
![Page 43: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/43.jpg)
![Page 44: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/44.jpg)
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
![Page 45: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/45.jpg)
200,000,000 blogs
![Page 46: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/46.jpg)
Source: Universal McCann Comparative Study on Social Media Trends April 2008
73% of active online users have read a
blog
![Page 47: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/47.jpg)
36% 36% think more positively about companies that have blogs
![Page 48: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/48.jpg)
Your blogging checklist
1. Transparency2. Conversational tone3. Frequency (2 x week)4. Passion for the subject5. Participation and interaction6. Keep reading other blogs7. Comment regularly8. Love links (at least 1 per post)9. Use images10. Knowledge sharing
![Page 49: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/49.jpg)
www.google.com/analytics
![Page 50: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/50.jpg)
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
![Page 51: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/51.jpg)
1,382%
Photo by twittermania.net
The monthly growth rate of Twitter users from January to February 2009
![Page 52: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/52.jpg)
![Page 53: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/53.jpg)
Who we follow
![Page 54: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/54.jpg)
![Page 55: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/55.jpg)
Some things to do
![Page 56: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/56.jpg)
IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT.
Photo by arlen at
Flickr.com
![Page 57: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/57.jpg)
HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA
CAN HELP
![Page 58: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/58.jpg)
IF YOUR REPEAT BUSINESS IS RUBBISH,
SOCIAL MEDIA CAN HELP
![Page 59: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/59.jpg)
IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
![Page 60: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/60.jpg)
NEVERFORGET THE BASICRULES
![Page 61: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/61.jpg)
RULE #1: LISTEN
![Page 62: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/62.jpg)
RULE #2. ENGAGE
![Page 63: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/63.jpg)
RULE #3 : HAVE A STRATEGY
![Page 64: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/64.jpg)
Photo by Utne.com
HOPE IS NOT A STRATEGY.
![Page 65: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/65.jpg)
RULE #4 : BE GENEROUS
![Page 66: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/66.jpg)
RULE #5 : MEASURE
• Audience
• Engagement
• Loyalty
• Influence
• Action
![Page 67: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/67.jpg)
![Page 68: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/68.jpg)
![Page 69: Step Into Social Media Liw 2009](https://reader034.fdocuments.us/reader034/viewer/2022051512/5441db01afaf9f52208b480f/html5/thumbnails/69.jpg)
Sue Anstiss
01628 630363
www.promotepr.com
Grateful thanks for help with my slides to:http://bonafidemarketinggenius.com