Leisure Industry Week (LIW) is the annual event that attracts 12,886* visitors from the entire out-of-home leisure industry. It’s the UK’s only exhibition with the depth and breadth to attract thousands of senior decision-makers from the public and private sector and place them in one inspirational business environment.

*ABC audit - 12886 total attendance consisting of 9750 registered visitors and 3136 other attendance

What is ‘Attractions Expo’?Attractions Expo @ LIW is the biggest event for the attractions and family entertainment sector in the UK. It’s the event where operators find the best products & services in action alongside comprehensive conference and seminar programmes dedicated to their business.

TESTIMONAL

“LIW has grown noticeably over the last couple of years, so this year I ensured I brought the entire management team to the show. I am glad I did as the team walked away with many new ideas and products to take our business forward over the coming seasons. LIW plays an important role in forward planning for our theme park operation.”

Edward PawleyGeneral Manager Park Operations, Drayton Manor Theme Park and Zoo

12,886* visitors attended LIW and Sports Development Week in 2008

They are a decision making audience88% have purchasing authority or an advisory influence

When they come, they come to buy83% of visitors expressed intent to buy products and services from an exhibitor seen at the show

And when they buy, they buy big23% of visitors with purchasing power have responsibility for expenditure over £250,000

LIW puts you in front of the biggest audience of buyers…

*ABC audit - 12886 total attendance consisting of 9750 registered visitors and 3136 other attendance

Theme Parks, Family Farm Parks, Amusement Arcades & Pier Owners

Family Entertainment & Indoor Play Centres

Inflatable Hirers and Showmen

Holiday Centres & Caravan Parks

Cineplexes and Bowling Centres

Heritage Sites, Tourist Sites, Zoos and Museums

Who attends:Why they attend:

“The launch of our new products has been very well received – as were our fashion catwalk shows – and we’ve achieved some very good leads from councils and leisure trusts, for example.”

Phil Senior, Sales Representative, AquaSphere

TESTIMONAL

“All five of our holiday parks, in Wales, have hugely benefited from our visit to LIW 2008. Having sourced new products for our gyms, indoor play equipment, pool accessories and catering equipment, visitors to any of the parks in 2009 will see a huge difference. From now on LIW will be the only show for us.”

Jason Jones, Leisure Manager, Talacre Beach Group

Attractions Expo @ LIW is just one of seven specifically targeted sub-events under the LIW umbrella.

Other co-located events such as Eat&Drink, Leisure Facilities Management and The Sport Show provide further ideas, inspiration and solutions for decision makers from across all areas of an attractions business.

In addition, visitors to the other events under the LIW umbrella look to the buoyant attractions sector for inspiration. This results in visitors from sports clubs, colleges & universities, leisure sites and the licensed trade utilising the expertise on offer throughout the Attractions Expo education programme and further populating the aisles around the exhibits.

TESTIMONAL

“The show has gone superbly well. I thought last year was good, but this year has been even better. In fact, this is probably the most successful event we’ve ever exhibited at.”

Terry MonktonManaging Director, SIMWORX

What are visitors looking for?1,246 ... Indoor Children’s Play Equipment

1,010 ...... Inflatables

896 ....... Outdoor Children’s Play Equipment

894 ...... Cash Handling / Payment Collection

811 ............Ticketing & Turnstiles / Booking Systems

807 ...... Food / Food Service Suppliers

734 ..... Rides & Attractions

676 ...... Coin-Op / Gaming

668 ...... Security / Washroom / Facilities

581 ........ Insurance / Marketing Services

578 ...... Laser Tag

556 ....... Themeing / Animation

335 ...... Bowling Products

501 ........ Special Effects / Simulators / VR

188 ........ Museum & Heritage Products

Visitor research findings*

* Source: Independent research conducted by Vivid Interface

23% have already purchased or placed orders for products/services they wouldn’t have placed had they not visited LIW

84% attended to identify new opportunities/markets

95% attended to keep up to date with industry trends/developments

85% attended to see the industry players in one place

80% attended to strengthen existing relationships

88% expressed a strong intention to attend LIW next year

61% have not visited any other industry event in the last 2 years

85% have expressed that LIW is important to them/their company

88% have purchasing authority or advisory influence

75% attended LIW to source new suppliers

70% attended LIW to source a specific product/service/technology

61% fulfilled their objectives to purchase/place order/sign contracts at LIW

70% attended to compare products with a view to placing orders at a later date

66% attended to help make a decision about a product(s)/services they were thinking of buying

83% have the propensity to purchase a product/service from an exhibitor seen at the show over the next 12 months

42% have found new suppliers they wouldn’t have considered using as a direct result of attending LIW

34% are considering purchasing products/services they wouldn’t have considered had they not visited LIW

MD ADVEnTURE ISLAnD

Managing Partner ASHDOWn FOREST LLAMA PARK

Director BEAR FEER PLAyCEnTRES

UK Operations Manager CEnTRE PARCS

Amenity & Gardens Manager CHESTER ZOO

Leisure Facilities Manager COTSWOLD DISTRICT COUnCIL

General Manager DRAyTOn MAnOR THEME PARK

Owner FUnWORKS InDOOR PLAy & PARTy

MD FUnWORLD LEISURE

MD GULLIVER’S WORLD

MD KIDSPACE ADVEnTURES

MD LITTLE RASCALS FUnWORLD

Attractions Manager LOnGLEAT EnTERPRISES

CEO MEGABOWL UK

MD MOnKEy MAZE

MD PLEASURE BEACH BLACKPOOL

Sample visitors

TESTIMONAL

“LIW goes from strength to strength. I found many ideas that I will be implementing next season from not only the attractions side of the show but also catering and facilities management.”

Marshall HillOwner,Funland Hayling Island

Industry Supporters TESTIMONAL

This year’s show illustrated how well LIW has listened to the industry and achieved another major step forward in producing a show for the entire attractions sector. The feedback from our members has been excellent.”

Colin DawsonChief Executive, BALPPA

Media Partners

Play Provider’s Forum

Aspire Awards

Play Industry Forum

BALPPA Attractions Industry Forum

Attractions Industry Party

Play & Party Conference

Farm Attractions Conference

Education & Events at LIW

Contact details & booking information

Stand costsSpace Only ...........£339 per m2 (same as 2008)

Shell Scheme .......£369 per m2 (same as 2008)

Demonstration Rate (36m2) of £195/m2 (same as 2008)

Additional ExposureAttractions Expo website

LIW Homepage

LIW.TV (Video Streaming)

Visitor promotion branding (print & electronic)

Entrance Sponsorship

Education Theatre Sponsorship

Event & Awards Sponsorship

To request a floorplan, book a stand or enquire about sponsorship opportunities please contact :

Chris Brown+44 (0)20 7955 3968Chris.Brown@ubm.com