Sales and marketing liw brochure

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REVITALISED. REINVIGORATED. REFRESHED The Heartbeat of UK Leisure 22nd-23rd September 2015

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Transcript of Sales and marketing liw brochure

Page 1: Sales and marketing liw brochure

REVITALISED. REINVIGORATED. REFRESHEDThe Heartbeat of UK Leisure

22nd-23rd September 2015

Page 2: Sales and marketing liw brochure

WHAT IS LEISURE INDUSTRY WEEK?

Leisure Industry Week (LIW) is the UK’s largest trade event dedicated to the leisure sector. Exhibitors and visitors to LIW 2015 can expect an innovative, interactive annual meeting place exclusive to trade professionals, showcasing a far-reaching cross-section of the industry.

Take a look at a leisure facility. Whether your products are targeted towards a spa, hotel, school, leisure centre, gym, golf club or swimming pool, every facet that makes your facility function to its full capacity is on offer at LIW 2015. Come away with forward thinking ideas to help improve efficiency, generate revenue through primary and secondary spend options, develop technology and enhance your offering to members and employees.

Now under new management, don’t miss out on a revitalised, refreshed event on 22nd and 23rd September 2015 at the NEC, Birmingham.

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WHY EXHIBIT AT LIW?

• Keep ahead of the curve with the latest industry trends

• Launch new products and services in front of thousands of key decision makers

• Enhance your knowledge with key conference streams and secondary spend options

• Organise face-to-face meetings with leading industry professionals

• Central location for ultimate convenience – the hub of the UK leisure industry at the heart of the country -

NEC, Europes best venue

• Put your brand in front of a wide commercial audience with millions of pounds to spend

• New organisers can utilise BodyPower’s 32 million reach, over 150,000 direct followers via various

formats.

• Attendees Registered – 9350.

• 72% of our visitors come to see Health and Fitness Products.

• 26 % of our visitors have an annual budget of over

£10,000,000.

• 52% annual budget over £1,000,000.

• 48% of our visitors visit with the intention of purchasing products or services.

• A further 25% influence purchases.

• LIW social media reach in 2014 - 4,399,608.

• 20,000 of visitors that attend our sister show

BodyPower (full attendance over 70,000) work within the fitness industry

• LIW will be actively looking to market to the relevant

portion of that to attend LIW

• New organisers will be significantly increasing Social Media Activity

The latest Fitness Industry Stats: 6,112 Sites, 8.3m Members, 4,671 Swimming Pools at 3,287 Sites £4.08 billion Market Value

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LIW: WHAT’S ON OFFER?

Whether your products are targeted towards a spa, hotel, school, leisure centre, gym, golf club or swimming pool, every facet that makes your facility

function to its full capacity is on offer at LIW 2015.

ENTRANCE

Barriers

Car Parking

Signage

Lighting

BarCafé

RestaurantCreche

Sports NutritionVending Machines

Merchandise/products

Membership

Software

Turnstiles

Entry Systems

Member Retention

Reception Systems

Financing

Marketing/Branding

Classes (planning/booking)

Tennis Courts

Football Pitches

Sports Equipment

Goalposts

Landscaping

Astrotruf

Multi-functional flooring

Golf Courses

Basketball Courts

Personal Training

Group Exercise

Flooring

Nutrition

Mirrors

Fitness Testing

Cardio

Equipment

Ventilation

Audio/AV

Matting

Lighting

Staff Training

Sauna

Steam Room

Jacuzzi

Swimming Pool Usage

Water Treatment

Pool Efficiency

Filtration Systems

Pumps

Inflatables

Safety

Lifeguards

Lockers

Showers

Flooring

Benches

Mirrors

Grooming Products (male)

Solarium

Beauty Products (female)

Towels

Costume Dryer

Architects

FRONT OF HOUSE OUTDOOR FACILITIES

SECONDARY SPEND

CHANGING FACILITIES

GYM POOL & SPA

IMAGE REF: www.ewa.co.uk/project/ellesmere-port-sports-leisure-village

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IMAGE REF: www.ewa.co.uk/project/ellesmere-port-sports-leisure-village

LIW 2015 is the perfect platform to enhance and develop your facility.

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Check out the brand new structure of LIW, representing a diverse cross section of the leisure

industry to cater for all operators and facilities. Here’s a taster of some of the topics on offer:

TOPICS

KEYNOTE SESSIONS FITNESS & NUTRITION GROUP TRAINING

SPORT & RECREATION LEISURE FACILITIES THE GYM

Inspiring names from the sport, fitness and leisure sector

Talks from leading industry figures

Topics such as motivation, sales, team work, branding and leadership

Area-specific advice and information on maximising revenue

Performance workout nutrition

Supplementation & using sports nutrition to increase secondary spend

Strength and conditioning advice

Pre & Post natal exercise

A mixture of classes and Q&A sessions

Have-a-go sessions in HIIT, spin, step & tone, Pilates, Zumba and much more

Network with freelancers and discover new classes to boost revenue

Dedicated to inclusion for all ages

Covers sport, play and outdoor recreation

Section dedicated to the education and engagement of children

Seminars and demonstrations from leading brands and operators

Featuring a functional spa & wellness area in a tranquil setting

Inclusive of pool & spa products and innovative design concepts

Full programme of speaker sessions

Live treatments and product samples for secondary spend opportunities

Offer a visual understanding of how products and services can fit your facility

Showcases all areas of leisure facilities management including lockers & innovative business technology

Wearable technology

In-depth discussion of secondary spend opportunities including sports nutrition

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OUR PARTNERS

Leisure Industry Week is working with a range of partners across all sectors, ensuring high quality coverage that will raise the profile of the event and target each area of the show individually. Partners already confirmed:

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BodyPower Holdings Ltd, a company at the fulcrum of the domestic and international fitness market, has closed its acquisition of Leisure Industry week (LIW) from United Business Media (UBM).

“LIW has a huge potential and is a great strategic fit with our current business activities. My team have the ability, knowledge and experience to take this prestigious expo to the next level. Exhibitors, sponsors, partners and visitors can expect to see some interesting developments, all geared towards growing an already fantastic event.” - Nick Orton, BodyPower founder and CEO

THE NEW FACE OF LIW

• The new owners have had phenomenal recent success in the fitness and leisure markets

• The team has over 20 years’ experience in organising successful trade shows

• The show will become more exciting and interactive with the introduction of targeted feature areas for a trade audience

• LIW will be reinvigorated, but will remain a dedicated trade event

• Fitness professionals can take advantage of the clear synergies that exist between BodyPower and LIW

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VISITOR PROFILE

• Gym Owners & Managers

• Local Authorities

• Hotels & Spas

• Leisure Centre Owners & Managers

• Healthcare Trusts

• Sport Research Institutions

• Schools/Colleges/Universities

• Sports Nutrition brands

• National/Local Sports Teams

• Retailers

• Buyers

• Procurement Teams

• Healthcare Owners and Managers

• Personal trainers

• Fitness Consultants

• Leisure Instructors

• Strength & Conditioning Coaches

• Sports Coaches

• Physiotherapists

• Fitness Instructors

• Sports development officers

PROFESSIONAL AUDIENCE

COMMERCIAL AUDIENCE

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¥ Subject to change

LIW FLOOR PLANEN

TRA

NC

ETO

HA

LL 4

*Subject to change

KEYNOTETHEATRE

STAGE

STAG

E

SPA & WELLNESS

SWIMMINGPOOL

GROUPTRAINING

FITNESS &NUTRITION

THEGYM

SPORTS &

RECREATION

3

3

3

3

2

3

6

6

4

3

2.5

3 3

3

3 3 3 3

3 3 2

3

3

3 3

2

33

2.5

32

333

3

3 3

4

2

44

33

2

2.5

2

2.5

2.5

3

3

333

3

3

33

3

3

24

20

8

20

18

100 100

15

100

8

25

21

20

25 20

6

12024

24

24

24

200

118.56

140

120

130

60 48

1518

160

32

189

70

12

24 12 22.5618 18

15

12

8 10

8

80 276

6

6 6 6

6

160

13.56

12

18

1815

6060

15

72

15 15

140200

118.56120

20

20

24

130

20

6

18 18

6

15 24

18

24

10

10

10 10

10 10 6 8

86

10

15

10

15

10

8610

15 9 12

26.56 45 45 106.56

32

18

A30 A34A38

A40 A44

A62A60

A20 A22A28A18

A10

B4

B6

B40 B48

B42 B46

C40 C48

D2

D30D10

C4

B2

B20 B30

C2

B10

C30C10 C20

D40

B96

B84

B80B78

C62

B68 B70B60

B108

B102

D50

E30E10 E40 E50

F30F20 F40F38

B76

B104

B110

B94

B100

B106

B82

C60

B90

C68

B72

B74

F6

F10

G30 G70G32

F50

G74G38 G90

F52

G92G40 G42

F54

F64

F62

F60

F82

F78

F70 F72

F80

F84

F102

F108

F104

F110 F112

F106F114

A98

F90 F94F92

D90

E70

D70

E2

C90C72C70

F2

B98

B92

B112

F4

8

10 10 5 4

10 10 10 5 4

20 14 13

20 14 13

10 10 6 4 3 4 4 4

4 3 3 3 3

4 3 3 3 3

8

24

31

20

5

6 6 5 8

3

4

24

4

5 5

5

24

5 5 6

33

4

5

4 6

4

5 4

3 6

53 5 5 3 4

5 5 5 3 4

5 4 6 5 3

5 5 5 3 4

6 7

5 5

16

1216 710

12

7

4

4

3

3

5

24

5

15

5

105

10 10

12 12 12 12 12

10 10 13

10 10 10

12 12 12

6 6 6

5

6

2 2 2

2

2

30.5

2 2 2

10

28

18

12 12

64

20.56

5

3

5

5

3

5 6

4

6

8

5

6

6

5

3

25.5

2

8

5.5

2 2 2

2

2 2

2 2 2

5

6

6

3 327.5

37.5

3

5

3

2

10

24

10 10

24

9

4

8 8

2

9

10

9

5

10

Hall 4 NEC Birmingham22nd-23rd September 2015

WORKOUTLOUNGE

VIP MEETINGROOMS

STAGESTAGE

STAGE

STAGE

WET LEISURECONFERENCE

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22nd-23rd September 2015

REVITALISED. REINVIGORATED. REFRESHED.The Heartbeat of UK Leisure

Page 12: Sales and marketing liw brochure

To become a part of the UK’s leading leisure exhibition or for more details contact:

Phil Mortimer, Show ManagerEmail: [email protected]

Tel: +44 (0)1926 485423

22nd-23rd September 2015

CONTACT US