Sales and marketing liw brochure
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Transcript of Sales and marketing liw brochure
REVITALISED. REINVIGORATED. REFRESHEDThe Heartbeat of UK Leisure
22nd-23rd September 2015
WHAT IS LEISURE INDUSTRY WEEK?
Leisure Industry Week (LIW) is the UK’s largest trade event dedicated to the leisure sector. Exhibitors and visitors to LIW 2015 can expect an innovative, interactive annual meeting place exclusive to trade professionals, showcasing a far-reaching cross-section of the industry.
Take a look at a leisure facility. Whether your products are targeted towards a spa, hotel, school, leisure centre, gym, golf club or swimming pool, every facet that makes your facility function to its full capacity is on offer at LIW 2015. Come away with forward thinking ideas to help improve efficiency, generate revenue through primary and secondary spend options, develop technology and enhance your offering to members and employees.
Now under new management, don’t miss out on a revitalised, refreshed event on 22nd and 23rd September 2015 at the NEC, Birmingham.
WHY EXHIBIT AT LIW?
• Keep ahead of the curve with the latest industry trends
• Launch new products and services in front of thousands of key decision makers
• Enhance your knowledge with key conference streams and secondary spend options
• Organise face-to-face meetings with leading industry professionals
• Central location for ultimate convenience – the hub of the UK leisure industry at the heart of the country -
NEC, Europes best venue
• Put your brand in front of a wide commercial audience with millions of pounds to spend
• New organisers can utilise BodyPower’s 32 million reach, over 150,000 direct followers via various
formats.
• Attendees Registered – 9350.
• 72% of our visitors come to see Health and Fitness Products.
• 26 % of our visitors have an annual budget of over
£10,000,000.
• 52% annual budget over £1,000,000.
• 48% of our visitors visit with the intention of purchasing products or services.
• A further 25% influence purchases.
• LIW social media reach in 2014 - 4,399,608.
• 20,000 of visitors that attend our sister show
BodyPower (full attendance over 70,000) work within the fitness industry
• LIW will be actively looking to market to the relevant
portion of that to attend LIW
• New organisers will be significantly increasing Social Media Activity
The latest Fitness Industry Stats: 6,112 Sites, 8.3m Members, 4,671 Swimming Pools at 3,287 Sites £4.08 billion Market Value
LIW: WHAT’S ON OFFER?
Whether your products are targeted towards a spa, hotel, school, leisure centre, gym, golf club or swimming pool, every facet that makes your facility
function to its full capacity is on offer at LIW 2015.
ENTRANCE
Barriers
Car Parking
Signage
Lighting
BarCafé
RestaurantCreche
Sports NutritionVending Machines
Merchandise/products
Membership
Software
Turnstiles
Entry Systems
Member Retention
Reception Systems
Financing
Marketing/Branding
Classes (planning/booking)
Tennis Courts
Football Pitches
Sports Equipment
Goalposts
Landscaping
Astrotruf
Multi-functional flooring
Golf Courses
Basketball Courts
Personal Training
Group Exercise
Flooring
Nutrition
Mirrors
Fitness Testing
Cardio
Equipment
Ventilation
Audio/AV
Matting
Lighting
Staff Training
Sauna
Steam Room
Jacuzzi
Swimming Pool Usage
Water Treatment
Pool Efficiency
Filtration Systems
Pumps
Inflatables
Safety
Lifeguards
Lockers
Showers
Flooring
Benches
Mirrors
Grooming Products (male)
Solarium
Beauty Products (female)
Towels
Costume Dryer
Architects
FRONT OF HOUSE OUTDOOR FACILITIES
SECONDARY SPEND
CHANGING FACILITIES
GYM POOL & SPA
IMAGE REF: www.ewa.co.uk/project/ellesmere-port-sports-leisure-village
IMAGE REF: www.ewa.co.uk/project/ellesmere-port-sports-leisure-village
LIW 2015 is the perfect platform to enhance and develop your facility.
Check out the brand new structure of LIW, representing a diverse cross section of the leisure
industry to cater for all operators and facilities. Here’s a taster of some of the topics on offer:
TOPICS
KEYNOTE SESSIONS FITNESS & NUTRITION GROUP TRAINING
SPORT & RECREATION LEISURE FACILITIES THE GYM
Inspiring names from the sport, fitness and leisure sector
Talks from leading industry figures
Topics such as motivation, sales, team work, branding and leadership
Area-specific advice and information on maximising revenue
Performance workout nutrition
Supplementation & using sports nutrition to increase secondary spend
Strength and conditioning advice
Pre & Post natal exercise
A mixture of classes and Q&A sessions
Have-a-go sessions in HIIT, spin, step & tone, Pilates, Zumba and much more
Network with freelancers and discover new classes to boost revenue
Dedicated to inclusion for all ages
Covers sport, play and outdoor recreation
Section dedicated to the education and engagement of children
Seminars and demonstrations from leading brands and operators
Featuring a functional spa & wellness area in a tranquil setting
Inclusive of pool & spa products and innovative design concepts
Full programme of speaker sessions
Live treatments and product samples for secondary spend opportunities
Offer a visual understanding of how products and services can fit your facility
Showcases all areas of leisure facilities management including lockers & innovative business technology
Wearable technology
In-depth discussion of secondary spend opportunities including sports nutrition
OUR PARTNERS
Leisure Industry Week is working with a range of partners across all sectors, ensuring high quality coverage that will raise the profile of the event and target each area of the show individually. Partners already confirmed:
BodyPower Holdings Ltd, a company at the fulcrum of the domestic and international fitness market, has closed its acquisition of Leisure Industry week (LIW) from United Business Media (UBM).
“LIW has a huge potential and is a great strategic fit with our current business activities. My team have the ability, knowledge and experience to take this prestigious expo to the next level. Exhibitors, sponsors, partners and visitors can expect to see some interesting developments, all geared towards growing an already fantastic event.” - Nick Orton, BodyPower founder and CEO
THE NEW FACE OF LIW
• The new owners have had phenomenal recent success in the fitness and leisure markets
• The team has over 20 years’ experience in organising successful trade shows
• The show will become more exciting and interactive with the introduction of targeted feature areas for a trade audience
• LIW will be reinvigorated, but will remain a dedicated trade event
• Fitness professionals can take advantage of the clear synergies that exist between BodyPower and LIW
VISITOR PROFILE
• Gym Owners & Managers
• Local Authorities
• Hotels & Spas
• Leisure Centre Owners & Managers
• Healthcare Trusts
• Sport Research Institutions
• Schools/Colleges/Universities
• Sports Nutrition brands
• National/Local Sports Teams
• Retailers
• Buyers
• Procurement Teams
• Healthcare Owners and Managers
• Personal trainers
• Fitness Consultants
• Leisure Instructors
• Strength & Conditioning Coaches
• Sports Coaches
• Physiotherapists
• Fitness Instructors
• Sports development officers
PROFESSIONAL AUDIENCE
COMMERCIAL AUDIENCE
¥ Subject to change
LIW FLOOR PLANEN
TRA
NC
ETO
HA
LL 4
*Subject to change
KEYNOTETHEATRE
STAGE
STAG
E
SPA & WELLNESS
SWIMMINGPOOL
GROUPTRAINING
FITNESS &NUTRITION
THEGYM
SPORTS &
RECREATION
3
3
3
3
2
3
6
6
4
3
2.5
3 3
3
3 3 3 3
3 3 2
3
3
3 3
2
33
2.5
32
333
3
3 3
4
2
44
33
2
2.5
2
2.5
2.5
3
3
333
3
3
33
3
3
24
20
8
20
18
100 100
15
100
8
25
21
20
25 20
6
12024
24
24
24
200
118.56
140
120
130
60 48
1518
160
32
189
70
12
24 12 22.5618 18
15
12
8 10
8
80 276
6
6 6 6
6
160
13.56
12
18
1815
6060
15
72
15 15
140200
118.56120
20
20
24
130
20
6
18 18
6
15 24
18
24
10
10
10 10
10 10 6 8
86
10
15
10
15
10
8610
15 9 12
26.56 45 45 106.56
32
18
A30 A34A38
A40 A44
A62A60
A20 A22A28A18
A10
B4
B6
B40 B48
B42 B46
C40 C48
D2
D30D10
C4
B2
B20 B30
C2
B10
C30C10 C20
D40
B96
B84
B80B78
C62
B68 B70B60
B108
B102
D50
E30E10 E40 E50
F30F20 F40F38
B76
B104
B110
B94
B100
B106
B82
C60
B90
C68
B72
B74
F6
F10
G30 G70G32
F50
G74G38 G90
F52
G92G40 G42
F54
F64
F62
F60
F82
F78
F70 F72
F80
F84
F102
F108
F104
F110 F112
F106F114
A98
F90 F94F92
D90
E70
D70
E2
C90C72C70
F2
B98
B92
B112
F4
8
10 10 5 4
10 10 10 5 4
20 14 13
20 14 13
10 10 6 4 3 4 4 4
4 3 3 3 3
4 3 3 3 3
8
24
31
20
5
6 6 5 8
3
4
24
4
5 5
5
24
5 5 6
33
4
5
4 6
4
5 4
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53 5 5 3 4
5 5 5 3 4
5 4 6 5 3
5 5 5 3 4
6 7
5 5
16
1216 710
12
7
4
4
3
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5
24
5
15
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105
10 10
12 12 12 12 12
10 10 13
10 10 10
12 12 12
6 6 6
5
6
2 2 2
2
2
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10
28
18
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64
20.56
5
3
5
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6
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6
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2
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2 2 2
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5
6
6
3 327.5
37.5
3
5
3
2
10
24
10 10
24
9
4
8 8
2
9
10
9
5
10
Hall 4 NEC Birmingham22nd-23rd September 2015
WORKOUTLOUNGE
VIP MEETINGROOMS
STAGESTAGE
STAGE
STAGE
WET LEISURECONFERENCE
22nd-23rd September 2015
REVITALISED. REINVIGORATED. REFRESHED.The Heartbeat of UK Leisure
To become a part of the UK’s leading leisure exhibition or for more details contact:
Phil Mortimer, Show ManagerEmail: [email protected]
Tel: +44 (0)1926 485423
22nd-23rd September 2015
CONTACT US