Stefan Jørgensen: Conquering commerce
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Conquering Commerce Stefan Jørgensen Founder & CEO at itembase, Inc.
Transcript of Stefan Jørgensen: Conquering commerce
Conquering CommerceStefan Jørgensen
Founder & CEO at itembase, Inc.
AMAZON ETC. HAS SHOWN THE WAYAnnual growth, equal starting point
Average eCommerce merchant (<1,000 monthly transactions)
eCommerce giants (>10m monthly transactions)
Utilizing big data has becomethe key competitive advantage*
NETWORK OF 100,000s SHOPS WORLDWIDE
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3 years ago
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6 month old
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30 seconds
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Viking Movie
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Drama
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Legal Drama
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Action Movie explotion
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Beer
Here we go
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1. Understand
your products
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Less products means more revenue
eCommerce works
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To Cool for School
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Legal Drama
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2. Understand
your customers
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Ebay buyerPrice sensitive
Demanding
Loves the personal touch
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The professionalSilent
Uncomplicated
Reacts based on external factors
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The fashionistaNot price sensitive
Language
Geo-location
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Less new customers means more revenue
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1. Understand your Products2. Understand your Customers3. ...4. ...5. ...
Digital Products
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Meeeeet
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800k users
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Snow
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Beach
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12m users
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3. Structure your data
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Replicating the POS?
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Invite a friendInformation, text and language details
Remove obstacles
Combine information
€10 per month vs. €40 per month
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Newsletters and Order Confirmations
It’s about the customer
It’s about the products
60% Openrate6,5% CTR
40% sales from order confirmation
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Customer Service
Know the customer history
Automated customer service – 80% less work
Use photo’s30% Less complaints
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1. Understand your Products2. Understand your Customers3. Structure your Data4. ...5. ...
Commerce Network
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Chaos paperwork
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Rheingau
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4. Give
customerscontrol
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Subscription cancellationOnline instant subscription cancellation
Full customer control
30% lower unsubscribe
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Shipping TrackingStatus tracking
Address control
Timing options
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Price Guarantee
People want to buy
Take away reasons to say no
Result tracking
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1. Understand your Products2. Understand your Customers3. Structure your Data4. Give your Customers Control5. ...
Going Global
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$10m
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Slice $10m
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5. Tell your
Story
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Include ”About me” page meansMore revenue
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1. Understand your Products2. Understand your Customers3. Structure your Data4. Give your Customers Control5. Tell your Story
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Big10 VC’s
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Plane - Back to Europe
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Back2work
Ramo+Per mit Vikingerhelm
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35 sales people
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100.000 shops
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Team
Investors
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UPS – 3 weeks
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itembase, Inc.
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Big10 VC’s
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40 Slides
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The online inventory for everyone and everything
Conquering the world of eCommerce‘Viking Style’
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How will you get1 million shops?
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Europeans person falling of chair.
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Why else would you do it?
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1 API to enable Commerce
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If you want create your own furniture brand
100mn Products
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If you want to sell Bikinis100mn Customers
A+ Data Standards
1000s Data Solutions
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End Resource Problem
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GDP
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...dreams
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Tell your Story!
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Make it reality
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Just like Denmark
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Slovenia is a great kickstarter
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Denmark on worldmap – damn insignificant
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Be aggressive
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Be quick
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Go where no one has gone before
