Stay Popular In The Health Food Marketing World
-
Upload
emily-rose-dallara -
Category
Marketing
-
view
102 -
download
2
Transcript of Stay Popular In The Health Food Marketing World
![Page 1: Stay Popular In The Health Food Marketing World](https://reader031.fdocuments.us/reader031/viewer/2022030313/58a926051a28ab6f508b60a9/html5/thumbnails/1.jpg)
STAY POPULAR INTHE HEALTH FOOD
MARKETINGWORLD
H O W T O
Learn 3 techniques that will make your foodmarketing, even better.
![Page 2: Stay Popular In The Health Food Marketing World](https://reader031.fdocuments.us/reader031/viewer/2022030313/58a926051a28ab6f508b60a9/html5/thumbnails/2.jpg)
DO YOUMARKET ANDBRAND YOURHEALTH FOODBUSINESSWELL?
IN AN INCREASINGLYCOMPETITIVE MARKET IT ISMORE IMPORTANT THANEVER.
Food businesses with healthy food
retail lines have hooked on to
something unique.
They make products that people feel
good about eating and they cater to
their niche market needs.
![Page 3: Stay Popular In The Health Food Marketing World](https://reader031.fdocuments.us/reader031/viewer/2022030313/58a926051a28ab6f508b60a9/html5/thumbnails/3.jpg)
PALEO GLUTENFREE
SUGARFREE
T H E A B U N D A N C E O F H E A L T H Y F O O DC O M P A N I E S E N S U R E S T H E R E I S A
P R O D U C T F O R E V E R Y H E A L T H F O O DN E E D .
![Page 4: Stay Popular In The Health Food Marketing World](https://reader031.fdocuments.us/reader031/viewer/2022030313/58a926051a28ab6f508b60a9/html5/thumbnails/4.jpg)
HEALTHFOODPRODUCTPRICINGCONSUMERS ARE WILLING TO SPENDMORE ON THE HUNT FOR ORGANIC,HEALTHY FOOD PRODUCTSBECAUSE:
It lasts longer ( they eat less of it!)
It contains no crap
It contains 'good for you' ingredients
They are investing more in health and
food
![Page 5: Stay Popular In The Health Food Marketing World](https://reader031.fdocuments.us/reader031/viewer/2022030313/58a926051a28ab6f508b60a9/html5/thumbnails/5.jpg)
WILL PAY MORE FORHEALTH FOOD PRODUCTS
IF IT MAKES THEM FEELGOOD.
Y O U R C U S T O M E R S
I T M A K E S E A T I N G H E A L T H I L Y M O R E D O - A B L EM E N T A L L Y ,
I F S L I G H T L Y L E S S A F F O R D A B L E
![Page 6: Stay Popular In The Health Food Marketing World](https://reader031.fdocuments.us/reader031/viewer/2022030313/58a926051a28ab6f508b60a9/html5/thumbnails/6.jpg)
WHAT MAKES THEM CHOOSEYOUR HEALTHY FOOD
PRODUCT?
T H E Q U E S T I O N I S :
F R O M T H E H U N D R E D S O F A T T R A C T I V E ,D E L I C I O U S , H E A L T H Y F O O D P R O D U C T ST H A T L I N E H I G H S T R E E T F O O D S T O R E S
A N D O N L I N E S I T E S ?
![Page 7: Stay Popular In The Health Food Marketing World](https://reader031.fdocuments.us/reader031/viewer/2022030313/58a926051a28ab6f508b60a9/html5/thumbnails/7.jpg)
THESE 3THINGS:
Niche MarketingStorytellingConsistency andreliability.
![Page 8: Stay Popular In The Health Food Marketing World](https://reader031.fdocuments.us/reader031/viewer/2022030313/58a926051a28ab6f508b60a9/html5/thumbnails/8.jpg)
NICHEMARKETINGNiche marketingis:
Knowing exactly who your
ideal customer is in a large
target market
Drilling down your target
market further
Identifying who that persons
is
Solving their problems
![Page 9: Stay Popular In The Health Food Marketing World](https://reader031.fdocuments.us/reader031/viewer/2022030313/58a926051a28ab6f508b60a9/html5/thumbnails/9.jpg)
Niche target market:
G R A I N F R E E G L U T E NF R E E G R A N O L A
Customers that need something
quick, low carb and low sugar to
eat.
Usually with food intolerances
Followers of the Paleo Diet
CASESTUDY:THE PALEOFOOD CO.
![Page 10: Stay Popular In The Health Food Marketing World](https://reader031.fdocuments.us/reader031/viewer/2022030313/58a926051a28ab6f508b60a9/html5/thumbnails/10.jpg)
IT'S TIME TOREALLY THINKABOUT WHOYOUR NICHEMARKET IS.
Talk to your market directly
Solve their problems
consistently
Price your product to their
requirements.
![Page 11: Stay Popular In The Health Food Marketing World](https://reader031.fdocuments.us/reader031/viewer/2022030313/58a926051a28ab6f508b60a9/html5/thumbnails/11.jpg)
THEY WILL KEEPCOMING BACK
C O M P A N Y . C O M
![Page 12: Stay Popular In The Health Food Marketing World](https://reader031.fdocuments.us/reader031/viewer/2022030313/58a926051a28ab6f508b60a9/html5/thumbnails/12.jpg)
They use story telling to connectwith their audience:
A S M A L L H E A L T H F O O DS N A C K S T A R T U P W I T HH U G E G R O W T HP O T E N T I A L
CASESTUDY:APESNACKS
This triggers empathy in the target audience, they
can relate to the emotions the founder went through
at the beginning.
Helps them understand the business energy and
passion.
Creates number one supporters of the business
Makes customers eager to follow their progress and
journey.
![Page 13: Stay Popular In The Health Food Marketing World](https://reader031.fdocuments.us/reader031/viewer/2022030313/58a926051a28ab6f508b60a9/html5/thumbnails/13.jpg)
QUALITYCONTENT ANDRELIABLEDELIVERY.YOUR MARKETING SHOULD FOCUS ONTHE ACCESSIBILTY AND QUALITY OFYOUR PRODUCT
Build relationships
Know what your customer wants
Know when they want it
Give them the best service every time
Let your marketing show, your
customers can rely on you.
![Page 14: Stay Popular In The Health Food Marketing World](https://reader031.fdocuments.us/reader031/viewer/2022030313/58a926051a28ab6f508b60a9/html5/thumbnails/14.jpg)
They know what their customer want,when and how much they will pay forit.
A P R O T E I N C O M P A N YT A R G E T E D A T C O N S U M E R SW H O N E E D H I G H Q U A L I T YP R O T E I N , T H A T ' S N O T F U L LO F C R A P .
They focus on the quality and
accessibility of their products
Less focus on aesthetics,they let the
product and message talk.
They tell people what they need to
know
They are excellent email marketers
and accurately target their audience
at each stage of their buyer journey
Share relevant and high-quality
content.
CASE STUDY: THEPROTEIN WORKS
![Page 15: Stay Popular In The Health Food Marketing World](https://reader031.fdocuments.us/reader031/viewer/2022030313/58a926051a28ab6f508b60a9/html5/thumbnails/15.jpg)
TAKE ALOOK ATYOURMARKETING
Does your product deliverwhat your marketingpromises? Is your target markethappy every time? Do you have relationshipswith your customers?
![Page 16: Stay Popular In The Health Food Marketing World](https://reader031.fdocuments.us/reader031/viewer/2022030313/58a926051a28ab6f508b60a9/html5/thumbnails/16.jpg)
THE BEST WAYTO MARKETYOUR HEALTHFOODBUSINESS
FOCUS YOUR EFFORTS ON ANICHE MARKETUSE EFFECTIVE BACKGROUNDAND BRAND STORYTELLINGPROVIDE CONSISTENT ANDRELIABLE MARKETING ANDBRANDING
![Page 17: Stay Popular In The Health Food Marketing World](https://reader031.fdocuments.us/reader031/viewer/2022030313/58a926051a28ab6f508b60a9/html5/thumbnails/17.jpg)
FOLLOW THESE TIPS ANDYOUR HEALTH FOOD
PRODUCT SALES WILLNATURALLY INCREASE
C O M P A N Y . C O M
![Page 18: Stay Popular In The Health Food Marketing World](https://reader031.fdocuments.us/reader031/viewer/2022030313/58a926051a28ab6f508b60a9/html5/thumbnails/18.jpg)
HOW TO STAYPOPULAR IN THE
HEALTH FOODMARKETING WORLD
C O M P A N Y . C O M
R E A D T H E F U L L A R T I C L E
T O S E L L M O R E O F Y O U RP R O D U C T T O D A Y