PRASANTNAIDU

cd

LIGHTHOUSEINSIGHTS

S TAT E O FS O C I A L M E D I A

MARKETING

2015

R E A L L I F E S TO R I E S

cd

MOUNTAIN DEW # N a a m B a n t e H a i n R i s k S e

• Celebrating the spirit of taking on risk

• Roping real life heroes who have taken a risk to make a name

• Storytelling to help inspire youngsters

R E A L L I F E S TO R I E S

cd

MOUNTAIN DEW # N a a m B a n t e H a i n R i s k S e

M I L L E N N I A LM A R K E T I N G

cd

L E N O V O

• 6 hours, 6 social networks

• Live fun with millennials• Fan requests

M I L L E N N I A LM A R K E T I N G

cd

L E N O V O

I N F L U E N C E RM A R K E T I N G

cd

M A H I N D R AS C O OT E R S

• Disappointing 2014 for Gusto

• Fun way blending offline with online

• Food rides with influencers

I N F L U E N C E RM A R K E T I N G

cd

M A H I N D R AS C O OT E R S

V I D E OM A R K E T I N G

cd

R C B# R C B I n s i d e r

• 26 web episodes• RJ Danish Sait for the job

of #RCBInsider• 70% watch time

V I D E OM A R K E T I N G

cd

R C B# R C B I n s i d e r

• Mountain Dew #NaamBanteHainRiskSe

• Lenovo A6000 Ranbir

• Mahindra Scooters #GoGustoRides

• RCB #RCBInsider

M o r e I n f oA b o u t

T h eC a m p a i g n s

Thank You!

cd

Lighthouseinsights.in

@LHInsights