State Of EnlightenmentA Quick Guide To Market Development

Presented by: Jan Bak

Before You Jump In The Game… Open Your Mind, Ask Yourself A Few Questions

The following is a selection of Premium Test Markets™Selected using a proprietary BOL methodology

Do they show love in Los Angeles?

1

1

1

1

1

1

1

1

Could it go viral in Vegas?

2

2

2

2

2

2

2

2

Will it play in Peoria?

Wikipedia – Will it play in Peoria? 3

3

3

3

3

3

3

3

Is it live in Libertyville?

4

4

4

4

4

4

4

4

Do they mean business in Boston?

5

5

5

5

5

5

5

5

Success checklist

Consumer demographics

Legal atmosphere

Regulatory environment

Strength of competition

Minimum capital

requirements

Marketing capabilities

Additional factors – TBD