Startupweekend 2016, Barcelona Claro Partners Presentation
-
Upload
claro-partners -
Category
Business
-
view
50 -
download
1
Transcript of Startupweekend 2016, Barcelona Claro Partners Presentation
![Page 1: Startupweekend 2016, Barcelona Claro Partners Presentation](https://reader035.fdocuments.us/reader035/viewer/2022062823/58738a101a28ab272d8b66e5/html5/thumbnails/1.jpg)
1 | @claropartners
Ambitious startups for real human needsClaro Partners | Navigating Disruptive ShiftsPrepared for Startupweekend BCN, November 2016
![Page 2: Startupweekend 2016, Barcelona Claro Partners Presentation](https://reader035.fdocuments.us/reader035/viewer/2022062823/58738a101a28ab272d8b66e5/html5/thumbnails/2.jpg)
2 | @claropartners
Start from the people, not the technology
![Page 3: Startupweekend 2016, Barcelona Claro Partners Presentation](https://reader035.fdocuments.us/reader035/viewer/2022062823/58738a101a28ab272d8b66e5/html5/thumbnails/3.jpg)
3 | @claropartners
The world around us is littered with bad user experience
![Page 4: Startupweekend 2016, Barcelona Claro Partners Presentation](https://reader035.fdocuments.us/reader035/viewer/2022062823/58738a101a28ab272d8b66e5/html5/thumbnails/4.jpg)
4 | @claropartners
Let’s deliver on real human needs
![Page 5: Startupweekend 2016, Barcelona Claro Partners Presentation](https://reader035.fdocuments.us/reader035/viewer/2022062823/58738a101a28ab272d8b66e5/html5/thumbnails/5.jpg)
5 | @claropartners
How can we get there?
A B
![Page 6: Startupweekend 2016, Barcelona Claro Partners Presentation](https://reader035.fdocuments.us/reader035/viewer/2022062823/58738a101a28ab272d8b66e5/html5/thumbnails/6.jpg)
6 | @claropartners
How can we get there?
A B
![Page 7: Startupweekend 2016, Barcelona Claro Partners Presentation](https://reader035.fdocuments.us/reader035/viewer/2022062823/58738a101a28ab272d8b66e5/html5/thumbnails/7.jpg)
7 | @claropartners
How can we get there?
A B
![Page 8: Startupweekend 2016, Barcelona Claro Partners Presentation](https://reader035.fdocuments.us/reader035/viewer/2022062823/58738a101a28ab272d8b66e5/html5/thumbnails/8.jpg)
8 | @claropartners
Image inspired by Dan Nessler
Design the right thing Design things rightA B
Diverge
Diverge
Converge
Converge
Understand customers using design thinking
![Page 9: Startupweekend 2016, Barcelona Claro Partners Presentation](https://reader035.fdocuments.us/reader035/viewer/2022062823/58738a101a28ab272d8b66e5/html5/thumbnails/9.jpg)
9 | @claropartners
![Page 10: Startupweekend 2016, Barcelona Claro Partners Presentation](https://reader035.fdocuments.us/reader035/viewer/2022062823/58738a101a28ab272d8b66e5/html5/thumbnails/10.jpg)
10 | @claropartners
![Page 11: Startupweekend 2016, Barcelona Claro Partners Presentation](https://reader035.fdocuments.us/reader035/viewer/2022062823/58738a101a28ab272d8b66e5/html5/thumbnails/11.jpg)
11 | @claropartners
A B
Insights come from customer immersion
![Page 12: Startupweekend 2016, Barcelona Claro Partners Presentation](https://reader035.fdocuments.us/reader035/viewer/2022062823/58738a101a28ab272d8b66e5/html5/thumbnails/12.jpg)
12 | @claropartners
Observations Digital interviews and insightsInterview ‘intercepts’
Guerilla research in one afternoon
Intercept interviews
![Page 13: Startupweekend 2016, Barcelona Claro Partners Presentation](https://reader035.fdocuments.us/reader035/viewer/2022062823/58738a101a28ab272d8b66e5/html5/thumbnails/13.jpg)
13 | @claropartners
BELONGHow do people feel like they belong? What
challenges do they face?
Context
DISCOVER
ACHIEVEWhat do people want to achieve?
What challenges do they face?
What do people want to discover?What challenges do they face?
CONTROLWhat do people want to control?
What challenges do they face?
Brainstorm unmet functional and emotional needs around a specific contextHuman needs framework
![Page 14: Startupweekend 2016, Barcelona Claro Partners Presentation](https://reader035.fdocuments.us/reader035/viewer/2022062823/58738a101a28ab272d8b66e5/html5/thumbnails/14.jpg)
14 | @claropartners
Understand your users’ evolving relationship with your concept
How do we reach the user; how do they get to know about the
product/service?
How do we attract people to the offer? How do we make
them want to try it?
How do they use the product/service? How do they
meet the user’s needs?
How do we create strong user affection that results in repeat usage, loyalty and advocacy?
USER
CONCEPT
DISCOVER TRY USE ADVOCATE
Customer journey
![Page 15: Startupweekend 2016, Barcelona Claro Partners Presentation](https://reader035.fdocuments.us/reader035/viewer/2022062823/58738a101a28ab272d8b66e5/html5/thumbnails/15.jpg)
15 | @claropartners
Claro Partnerswww.claropartners.com
+34 931 786 332
Harry Wilson| Senior [email protected]
@_harrywilson
Let’s continuethe conversation…