Hopsnob - StartupWeekEnd Twin Cities 4
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Transcript of Hopsnob - StartupWeekEnd Twin Cities 4
Blank Slide (or just beer colored background)
Problem
● Rapid growth in demand for craft beers and not enough supply for consumers.
● Consumers can't find the craft beers they are looking for in their local liquor stores
Validation
Microbrew Growth Trend
Competition
Biz Model
Freemium model● Free Plan:
Liquor stores register and can post limited selection, validation.
● Premium plan:Page CustomizationAnalytics
29,000 Liquor stores in US @ $50 = $1.45M/month
Monthly Recurring Revenue Model
Biz Model
● Customers will be able to purchase beers via online/mobile and pick them up at the store.
■ We take a 5% commission
● 2011 Craft Beer Revenue $3B (IBISWorld Inc.)
● Potential hopsnob share: $7.5M/Year
Pre-order Transaction Model
Sustainablility
● Gamification for Users
● Personalized beer recommendations
● Beer log
Biz Model
● Targeted Hyperlocal Advertising for liquor stores and breweries
● Flash sales for Liquor Sales (Groupon Model)
Q & A
French Exchange Students = Foreign Expansion Plan
(... yup we got that too)