Startup Monthly Entrepreneurship School

© Startup Monthly (2011). All Rights Reserved1

Feb 16, 2012

Entrepreneurship School

From 0 to Startup in 1 month!

Customer Development

Define MVP

Hack

Launch

Show Traction


Sponsors


Startup Monthly Entrepreneurship School

Startup Monthly is an Entrepreneurship School providing monthly HANDS ON workshops to teach young entrepreneurs how to create LEAN and FUNDABLE startups

Mission: Identify the best talent, form co-founding teams and create successful companies


Startup Monthly helps you

Find a

Co-Founder

Find a Viable Idea

Validate a Business

Model

Rapidly

Prototype

Iterate and Get Traction

Raise Seed Funding

• Mixers and activities• Complementary skills and same passion

• Find a problem and initial solution• Find best market fit

• Perform Customer Development• Find paying customers and business model

• Define Minimal Viable Product• Prototype rapidly and launch

• Constantly engage customers• Collect metrics and analytics

• Pitch coaching• Pitch to investors



Define MVP

Hack

Launch

Show TractionGames and

Challenges

Pitch Idea

Form Teams


Present BMC

Ice Breaker Idea Accelerator Pitch Accelerator

2 sessions1 week

5 sessions1 month

2 sessions4 days

Team LivePrototype

Monthly Methodology

Pitch Coaching

Practice & Refine

Expo

Pitch to Investors

Get Feedback


Startup Monthly Ecosystem

Talent Biz Tech Mentors Investors Industry Experts Services

Monthly Socials Networking Education Connections Introductions Leads

Hackathons

Ice Breakers1-3 days workshops Initial

Team Initial Idea Initial Pitch Fun

Idea Accelerator 5 weeks workshop Business

Model Prototype Co-Founding Team Pitch

Seed Investment Accelerators Incubators Angels VCs Profitability


2011 Results• 3 Idea Accelerators • 3 Ice Breakers• 3 Demo Days • 2 Pitch Accelerators• ~60 Sessions and Socials• ~1500 Entrepreneurs • 23 Teams, 10 Companies

http://www.startupmonthly.org/our-graduates.html

http://www.startupmonthly.org/our-graduates.html


Yuri Rabinovich CEO & Founder

Monique Barbanson Director of Labs & Co-Founder

Vadim SlavinChief Operations Officer & Co-Founder

Ziv Yoash Chief Legal Officer & Co-Founder

Eric Dorf Director of User Experience

Valerie Muravitsky Agile Coach in Residence

Core Team

Amy Kwan Community Manager

Tim McCoy Designer in Residence

Andrea Schoeller Director of BizDev and Operations

Ido Sakal Chief Financial Officer

Extended Team

© Startup Monthly (2011). All Rights Reserved

What do we provide• All mentors in house – Tech, Biz, Legal, Marketing, Finance• Monthly Methodology combining Lean Startup and Customer

Development best practices through hands on workshops• Advisors/Mentors

• Serial Entrepreneurs• Lean Startup experts• Industry and Domain experts• Branding and Demo Coaches• UX and Design experts

• Network• Investors• Entrepreneurs– Biz/Tech• Technical resources, outsourcing companies• Partners and sponsors networks• Universities

• Tools• Discounted and free partner services • Best practices and startup tools• SDKs, APIs, Open Sources, Frameworks and Platforms


Ice Breaker - 1 Week - 2 Sessions

Games and Challenges

• Group entrepreneurs with varying skills• Rotate teams after each challenge• Find people you like

Pitch Idea • Pitch ideas to your peers and excite them

Form Teams

• Form teams based on mutual interest and cohesiveness• Discuss the concept with the team• Test your team for 1 week


• Interview potential customers and identify the problems• Create Business Model Canvas (BMC)• Recruit missing resources

Pitch BMC

• Present your team• Present the idea and business model canvas to panel of

mentors and get feedback for the next steps


Idea Accelerator Selection ProcessTeams are selected based on the following:

o Well roundedness of teams Teams have a strong mix of dev, biz, marketing, and idea co-

founders (as necessary): 3-5 team members, MAX 1 BizDev person, at least 2 technical co-founders

o Team cohesiveness Team members must be able to listen to new ideas Team members must be committed for 1 months of intensive

work together and have passion to create their own startup after the workshop

o Ideas that can be tested using lean startup methodology which can Quickly define a minimum viable product (MVP), create a

prototype, and perform a private launch to early adopters to get feedback


A Strong Team Should Have:

3-5 team members, MAX 1 BizDev person

Technical Co-Founders:Developer

• Lead development of MVP and help grow the idea into a productUX and Designer

• Lead the user experience and design of the product

Business Co-Founders:Idea Person

• Bring an idea to the team• Unite group members around idea while being able to accept changes to the

initial ideaBusiness

• Conduct market research to define problem and customer interaction with the product

Marketing• Define how the product will be marketed to the customer and the customer

acquisition strategy


• Perform customer development • Validate hypotheses: customers, value proposition• Prototype core features; Choose tools and UI framework• Build early adopters community

• Summarize customer development result• Define minimal viable product (MVP)• Wireframes using visual tools

• Implement MVP using rapid prototyping tools• Focus on delivering great user experience• Define metrics and analytics that should be collected

• Present collected metrics; evaluate success• Final Demo to panel of investors• Teams get feedback and next steps

• Define marketing and customer acquisition strategy• Incorporate metrics/analytics and feedback mechanisms• Launch the service to early adopters

Idea Accelerator - 1 Month - 5 sessions


Define MVP

Hack

Launch

Show Traction


• Pitch 5 min presentation to panel of mentors• Get feedback

• Structure of presentation• Story telling• Behavior

• Refine your presentation• Practice with your team• Improve your pitch

• Present your product in front of demo day guests• One on one pitch practice (30 sec)• Collect feedback from guests (Customer Development)

• Business Model• Introductions• Investment feasibility

• Pitch to investors• Present your current progress• Ask for help

Pitch Accelerator – 2 sessions

Pitch Coaching

Practice

Expo

Pitch to Investors

Get Feedback


Partners


Lets Startup!

Startup Monthly Entrepreneurship School

Education

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