Startup MBA 2.2 - MVPs in practice
-
date post
14-Sep-2014 -
Category
Business
-
view
300 -
download
2
description
Transcript of Startup MBA 2.2 - MVPs in practice
![Page 2: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/2.jpg)
[email protected] foundercentric.com @foundercentric !Mailing list: http://bit.ly/fc-list
![Page 3: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/3.jpg)
FORM & FUNCTION
![Page 4: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/4.jpg)
FORM FOLLOWS FUNCTIONAn objects shape should be based on and exhibit it's primary purpose.
![Page 5: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/5.jpg)
Good design is as little design as possible”Dieter Rams
“
![Page 6: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/6.jpg)
PERFORMANCE VERSUS PREFERENCEThe designs that help people perform optimally are often not the same as the designs they find most desirable.
![Page 7: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/7.jpg)
PERFORMANCE VERSUS PREFERENCE
![Page 8: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/8.jpg)
PERFORMANCE VERSUS PREFERENCE
Dvorak
![Page 9: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/9.jpg)
HIERARCHY OF NEEDSBased on Maslow's
Hierarchy of Needs
FUNCTIONALITY
RELIABILITY
USABILITY
PROFICIENCY
CREATIVITY
![Page 10: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/10.jpg)
THE ANATOMY OF A GOOD MVP
![Page 11: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/11.jpg)
WHAT IS AN MVP, REALLY?
An MVP is the smallest thing you can build that tests your business.
![Page 12: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/12.jpg)
WHAT IS AN MVP, REALLY?
An MVP is the smallest thing you can build that tests your business.
NO!
![Page 13: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/13.jpg)
WHAT IS AN MVP, REALLY?
An MVP is an experiment that tests a critical, falsifiable hypothesis of your business.
![Page 14: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/14.jpg)
DESIGNING A GOOD EXPERIMENT
MVP
customers learnin’
![Page 15: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/15.jpg)
SO, WHAT IS AN MVP?
MVPs are just a tool to conduct fast, measurable customer learning.
![Page 16: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/16.jpg)
THREE OF MVPs
TYPES
![Page 17: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/17.jpg)
THREE METHODS OF LEARNING
Exploration
![Page 18: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/18.jpg)
Pitch
THREE METHODS OF LEARNING
![Page 19: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/19.jpg)
Concierge
THREE METHODS OF LEARNING
![Page 20: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/20.jpg)
AN MVP IS CUSTOMER VALIDATED LEARNING
The MVP is just the vehicle. Decide what you need to test and choose your weapon.
![Page 21: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/21.jpg)
EXPLORATION1
![Page 22: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/22.jpg)
“OK...
![Page 23: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/23.jpg)
“OK... I WANT TO CREATE AN ONLINE MARKET PLACE
![Page 24: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/24.jpg)
“OK... I WANT TO CREATE AN ONLINE MARKET PLACE FOR FINE MARBLE SCULPTURES”
![Page 25: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/25.jpg)
LET’S DESIGN A TEST!
![Page 26: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/26.jpg)
LET’S DESIGN A TEST!
![Page 27: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/27.jpg)
LET’S DESIGN A TEST!
![Page 28: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/28.jpg)
EXPLORE IS GREAT WHEN• You have an early idea • You don’t know what budget you belong to • You don’t know how to segment your
customers • You don’t know how consistent your problem is
![Page 29: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/29.jpg)
PITCH2
![Page 30: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/30.jpg)
A PITCH MVP IS BASICALLY A LANDING PAGE
![Page 31: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/31.jpg)
A PITCH MVP IS “BASICALLY” A LANDING PAGE
![Page 32: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/32.jpg)
![Page 33: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/33.jpg)
WHAT ARE MOST LANDING PAGES TESTING?
Usually, just if your copy describes a pain or problem that potential customers have
![Page 34: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/34.jpg)
If people have that problem? If people will pay for it? If a segment identifies with that problem?
WHAT DO YOU ACTUALLY WANT TO TEST?
![Page 35: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/35.jpg)
![Page 36: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/36.jpg)
![Page 37: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/37.jpg)
“AND WHAT IF MY PRODUCT ISN’T AN
APP?”
![Page 38: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/38.jpg)
![Page 39: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/39.jpg)
PITCH IS GREAT WHEN...• You have an idea when / how people will buy
from you • You have an idea where customers would look
for you • You have an action you want to measure for
![Page 40: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/40.jpg)
CONCIERGE3
![Page 41: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/41.jpg)
BOB
![Page 42: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/42.jpg)
![Page 43: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/43.jpg)
![Page 44: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/44.jpg)
CONCIERGE IS GREAT WHEN...
• Confident on your customer segment • Building a full solution is a large, uncertain
investment • You have an idea for a solution, but you’re not
sure how to execute it
![Page 45: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/45.jpg)
PROTOTYPE4
![Page 46: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/46.jpg)
A PROTOTYPE MVP IS THE “FUCK IT, LET’S TRY IT” OF MVPS
Perfect for when your company is creating novel value.
![Page 47: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/47.jpg)
![Page 48: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/48.jpg)
![Page 49: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/49.jpg)
PROTOTYPE IS GREAT WHEN...
• You have a novel solution that needs testing • The other three methods of learning can’t
execute the experiment
![Page 50: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/50.jpg)
A WARNING LABEL
A prototype MVP is still a throwaway experimentation tool. Not your first version!
![Page 51: Startup MBA 2.2 - MVPs in practice](https://reader034.fdocuments.us/reader034/viewer/2022052409/5415cc7b8d7f728a6c8b4834/html5/thumbnails/51.jpg)
THE WRAP UP• MVPs are about designing falsifiable
experiments, not making first versions • Choose the tool that best tests your hypothesis • More often then not, that tool isn’t a landing
page • Keep them quick, sloppy, and disposable.