StartGarden SEO
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Start Garden SEO Paul Kortman @namtrok #StartGarden connexsocial.com/presentations
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Search Engine Optimization Presentation given at StartGarden on Jan 22 2014
Transcript of StartGarden SEO
Start Garden SEO
Paul Kortman @namtrok #StartGarden
connexsocial.com/presentations
Digital Marketing Agency● Organic Search● Online Ads● Copywriting● Content Generation● Social Media● Data Analysis
● Email Marketing● Conversion
Optimization● Inbound Marketing● Retargeting● Lead Generation
@namtrok #StartGarden [email protected]
E-Mail SignupsUsers visiting Website
165,278
Users visiting Signup Form508
Users signing up to the Newsletter326
- 164,770
- 182
0.31%
64.17%
Conversion Rate: 0.19%
@namtrok #StartGarden [email protected]
What is SEO?
Search Engine OptimizationThe efforts revolving around trying to get a
site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP)
or: Bring users to your site from search engines
@namtrok #StartGarden [email protected]
SERP
Shopping
Images
12
3
4
SEO vs PPC
SERP a bit deeper
SERP Elements
Date
Breadcrumb
Authorship
Snippet
SiteLinksMeta Description
Title
URL
back
Yes, there are Other Search Engines
● Google 67%● Bing 18% ● Yahoo 11%● Other 4%
Source: http://searchengineland.com/september-search-market-share-flat-as-a-pancake-174232
@namtrok #StartGarden [email protected]
@namtrok #StartGarden [email protected]
● Lycos, Dogpile, Excite
● Altavista circa 1995
● Google circa 1998/2000
The authority algorithm
History of Search
Sources/ReferencesWho is most referenced?
The Authority Algorithm
@namtrok #StartGarden [email protected]
Keywords
● User terms vs. marketing terms● Often Questions● Title a page and write to it● EX: Keyword “Adopt a Pet”
○ Where can I Adopt a Pet?
@namtrok #StartGarden [email protected]
● <h2>,<h3>, <h4>, <h5>, <h6>● <img src=”keyword” />● <img alt=”keyword” />● <li>keyword</li>● <b>, <strong>, <i>, <em>● <p>keyword</p>
Other Important Locations
@namtrok #StartGarden [email protected]
Authority
● Popular/Authoritative sites are worth more
● Very difficult, any easy/paid link strategies get found out
@namtrok #StartGarden [email protected]
Social is the new player
● Shares● Likes● Comments● Followers● RTs/Mentions● Links
@namtrok #StartGarden [email protected]
A mention or a follow from an influencer will do more than a mention or a follow from me
Authority Still Matters
@namtrok #StartGarden [email protected]
Changes in last 3 years
● Social Media Plays a Significant Role● Authorship● Structured Data● Inbound Links (Anchor Text)● Keywords vs Query Intent (May 19)
@namtrok #StartGarden [email protected]
Advanced
● Speed matters: http://tools.pingdom.com/fpt/● 404s matter● 301s matter● Google Webmaster Tools● Broken link scanner
@namtrok #StartGarden [email protected]
