Phuong Ha COO, METUB Network

ABOUT METUB NETWORK

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CELEBRITIES+ 40 Channel

YOUTUBERS+ 300 Channel

MEDIA COMPANIES+ 20 Channel

transformation will happen?DIGITAL

IF

40% ONLINE VIETNAMESE 16-24 DON’T WATCH REGULAR TV

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DIGITAL CONTENT TRENDS 2016

4Mobile first Video first

RIGHT TIME TO START

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DEVELOPED PLATFORMYouTube, Facebook, Zing TV

with billion of users

KNOW-HOWProduction technique,

Optimization, Equipment...

INFRASTRUCTUREServer, 3G/4G connection, Wifi...

VIETNAM RANKED #9 ON YOUTUBE MONTHLY ACTIVE USERS

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45Minutes

Vietnamese people visit YouTubeevery month

30Million

On average per person per day, the highest in all of Asia

USER BEHAVIOR IS CHANGING

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MILLION $$$ BUSINESS ON YOUTUBE?

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ANY TALENT INDIVIDUALS CAN SHINE

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VARIETY TYPE OF CONTENT GENRES

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VINH VAT VOBiggest Tech Video bloggerin Vietnam

Subscriber: 480,000Avg. view/video: 70,000+

YOUTUBE CREATORS REVENUE STREAM

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YOUTUBE CREATORS REVENUE STREAM

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SUPPORT DIGITAL ENTERTAINMENT CONTENT CREATOR

BUSINESS VALUE PROPOSITION

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COPYRIGHT PROTECTION MUSIC COPYRIGHT LEGAL

CONSULTING

PRODUCTIONCONTENT DISTRIBUTION

CONTENT MONETIZATION

PROMOTION

DIGITAL PLANBRAND DEALS

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YOUTUBE CREATORS MEDIA FUND & OPEN STUDIO

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Finance YouTube creators new projectWorkshop & education on:- Production- How to get a brand sponsorship?- Success casestudy sharing- Collaboration

MEDIA FUND

WHERE TO START?

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BEAUTY TUTORIALS MUSIC COVERS/ORIGINALS REACTIONS

COOKING HOW-TO/SHARING VIDEO COMEDY SERIES

Think big, start small!