Written by: Shikha sharda

11/7/2011

Start Blogging for your Goo2o store: focus on content first

Company: Goo2o Technologies

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Start Blogging for your Goo2o store: focus on content first

If you care about bringing customers to your Goo2o store, blogging is a

great way to achieve this.

Blog is a customizable part of a website which will be the reflection of your

products & services. It‟ll be the medium to magnet your target audience to

your Goo2o store. The reason might be their immense trust in you & your

services which they would gain during their blogging tour. Make sure to

give your blog readers a happy experience to invite them back. Otherwise

they‟ll get confused and loose interest in your blog.

So build your content writing strategy and implement it.

content writing strategy: stages of writing a successful content

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When you have planned your content writing strategy, you need to work on

it. After all, your blog is a medium to connect you and your readers (future

buyers) in a better way. Your blog will help you to judge changing market

trends, customer‟s changing mood, likes & dislikes, reaction to different

products & services etc. It also allows you to communicate your ideas and

plans.

To hit discussions & debates among your readers, you need to post such

topics which spark ideas in your readers mind. Publish news releases,

product description, post some articles on which your readers can

comment and debate on.

So, blogging is one of the missing pieces of your success story. Without

this, the long stay in the world of e-marketing is a big question.

After getting introduced to the blogging fundas you might be wondering, is

the process of blogging difficult?

The answer is NO. It is really easy to create and maintain your store‟s blog.

All you need is:

Good blogging provider with wonderful customized features

Killer content to hold your reader‟s interest

Some top-class blogging providers

Web blog provider is a platform where you can create your blog. There are

numerous blogging providers such as wordpress, blogger, yola etc.

Choosing the right one is very important. But for a starter, I would suggest

either wordpress or blogger. Most of the successful brands and companies

like yahoo, eBay, nokia, naaptol are using wordpress for their blogs. Here

are some tutorials to learn the making of blogs on some decent blogging

providers:

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Tutorial on:

Wordpess- „How to Start a Free Blog in Wordpress‟

Blogger-„How to Start a Free Blog at Blogger.com‟

Tumblr- „How To Easily Create a Blog with Tumblr‟

Yola- „How to start a free blog with Yola‟

After creating your blog, you need to have appealing content on your blog.

Content is the most important device of your blogging kit. So let‟s have a

look into some suggestive content ideas.

Guide to planning your blog content strategy

Content is indeed a very crucial part of your blog. It can make readers stick

to your blog or they won‟t find it interesting.

Of course, content strategy includes a lot: content writing, content analysis

& keyword optimization. But if I had to break it in some fruitful suggestions,

here are some advices I would like to give.

Advice 1: Give detailed product description to simplify readers buying

decision

You can use your blog as a platform to showcase your product. As your

readers really want to know about it. Provide them complete product

description with offers and services on its purchase. Give them reason to

buy from your store instead of others. You can also place links in between

your write-up. Links should redirect to your store, your other articles,

product reviews, updates etc. Likeindiaplaza in its blog post gave the latest

offer on flowers purchase and link to buy on the blog itself. This screenshot

of indiaplazablog gives you exact idea on how to put links in the middle of

articles.

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Advice 2: Offer your readers a low-price deal

Articles having discount details, latest offers and coupon links is a smart

way to bring customers to your store. Discount and offers compel reader‟s

eye to take a look on the product. Have a look on a screenshot where woot

store blog shows how discounts & offers are placed in a blog.

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The link given in the post offers warranty extension to readers if they

become screenplay buyers ofwoot store. Clicking on the link will forward

them to make screenplay purchases & get warranty extension offers. And

marked field shows how to mention offers in your article.

Advice 3: Give suspense and break it out in humor

Serious and informatory blog is not a compulsion. In between your serious

articles, add some humor so that your readers get involved in your words

and laugh it out. See how zappos entertained its audience with a bit of

humor. Have you noticed the date of blog post? It was 1st April, April fool‟s

day. This kind of blog post makes the serious discussion environment a

round table laugh of friends together.

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Have a look what readers commented.

Advice 4: Share your event participation for readers to have a glance.

Post images and write-ups describing your marketing campaigns,

participation in events etc. You can write about your preparations, efforts in

organizing such events, your experiences & audience response. The

screenshot below shows the abebooks store‟s latest event in London

informing abebooks.com readers to take a brief look on their international

book fair. It helps readers to create trust in you & your services.

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Advice 5: Give your blog readers an expert advice to help them in their

buying decision

You can post specialist advice on topics beneficial for your readers. For

example you can add advice on increasing security of online transaction

etc. Like eBay in its blog posted its interview with Phil Dunn (an expert on

eBay marketing):

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Posts like this create more interest among readers. The reason being they

believe more when the words are from expert‟s mouth. People believe

more on experts then their own judgment.

Advice 6: Help your blog visitors to follow trends & keep them stylish

This is a great way to keep your readers up-to-date in fashion, gadgets etc.

After all before buying anything, they should know what‟s in & what‟s out. If

you make them trust your words, you‟ll see excellent results in the near

future. Take an example of horseshoeseattle store, a women‟s fashion

boutique which shows the recent market trend in women‟s summer outfits.

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It‟ll help your readers to have a glimpse of what is running in market

fancies. It gives your readers another spice while going through your blog.

Advice 7: Give readers‟ comparison among products & services to make

their purchase easier

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Show your customers comparison among your own products without being

biased to one. You can also give posts comparing old & new version of

technology you use. Take an example of gadgets blogpost comparing two

mobiles: iPhone and AT&T:

Comparison between the products and their features is a nice idea to give

transparency among them. It gives suggestion to different taste of people to

opt for the one which suits their preference. Don‟t add negative points to

one to raise other in a matter of praise. Commend both of your products.

Likewise compare two features, versions, models, offers, options etc.

Advice 8: Tell your readers how you provided them a brilliant store (your

moves & strategies behind your store development)

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Let your readers know about your Goo2o store features in a better way. It

will be helpful for your customers as well. Give them complete knowledge

of various options and how to personalize it. They will feel reliable on your

work & quality. You can see with an example of woot‟s blog post:

In this blog, woot mentions about its urgent mode which will ping its users

about the stock getting empty. When they are down to the last 10 percent

or so of our stock, you‟ll see blink (the “I Want One” button, formally) get all

jumpy. It is a great medium to tell your readers how you work down to dusk.

It‟s human nature that they believe and credit those things whose making is

in their knowledge.

Last but not the least

To get success in your content strategy, you should know what to do but

it‟s equally important to tell what not to do. Perhaps the most repeated

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mistake is overly long content without any need. If you want your readers to

stick to your content then get your point & go to it fast.

By the same token, content should not be too short either. It should be

informatory and with needed explanation. Give your audience to the point

information but give them something to read they can chew upon.

Now you have all the steps and content to start blogging in a practical way.

So enjoy blogging. I‟ll come up with the ways through which you should

maintain your blog in my next blog.

Sources

Techcrunch

Smashing magazine

Further readings

„Merge blogging with social networking to get greater traffic‟, Rebecca

Habel

„Why do you read daily blog tips?‟, Adesoji Adegbulu

Shikha Sharda is from New Delhi, India. She is currently working with goo2o.com as a content analyst. Goo2o.com gives its buyers offline shopping experience online. Writing is a game of words n she believes in „play with your words justly otherwise your words will play with you‟. Follow her on twitter.

View all posts by Shikha Sharda

@All rights reseved Published at goingo2o.com on July 02, 2011

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