BY: LT 04

STARBUCKS

IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

BALDWIN – BOWKER – SIEGL

SEATTLE, 1971 - FIRST STARBUCKS

2011 - STARBUCKS NEW LOGO

STARBUCKS TODAY

20,000+ STORES

61 COUNTRIES

1st ROASTER AND

RETAILER

DISTRIBUTION CHANNEL

DISTRIBUTION CHANNEL

DISTRIBUTION CHANNEL

Egypt

South Africa

STARBUCKS IN AFRICA

2 / 52 - (4%)

EAST ASIA

• China

• Hong Kong

• Macau

• Japan

• South Korea

• Taiwan

SOUTH EAST ASIA

• Indonesia

• Malaysia

• Philippines

• Singapore

• Thailand

• India

• Pakistan

STARBUCKS IN ASIA

NORTHEN ASIA

• Russia

WESTERN ASIA

• Armenia

• Barhain

• Cyprus

• Jordan

• Lebanon

• Kuwait

• Oman

• Quatar

• Saudi Arabia

• Turkey

• United Arab Emirates25 / 44 - (57%)

NORTH AMERICA (100%)

• Canada

• USA

• Mexico

• Puerto Rico

CENTRAL AMERICA (3/52 - 14%)

• Aruba

• Bahamas

• El Salvador

• SOUTH AMERICA (4/10 - 40%)

• Argentina

• Brazil

• Chile

• Peru

STARBUCKS IN THE AMERICAS

• Austria

• Belgium

• Bulgaria

• Czech Republic

• Denmark

• France

• Germany

• Greece

• Hungary

STARBUCKS IN THE EUROPE

• Ireland

• Netherlands

• Poland

• Portugal

• Romania

• Spain

• Sweden

• Switzerland

• UK

18 / 37 – (49%)

Australia

New Zealand

STARBUCKS IN OCEANIA

2 / 9 – (22%)

STARBUCKS IN INDIA

• 7 cities with 72 locations

• Lunching it in Taj Hotels and Resorts from November

PLACE: A PLACE FOR AMBIENCE & EXPERIENCE

Warmth, Comfort, Diversity

A place of quiet contemplation

A gathering place for neighbours and friends

Conveniences at Airports, Markets, Malls etc.

PLACE: A PLACE FOR AMBIENCE & EXPERIENCE

Friendly baristas Customized beverages

PROMOTION: ADVERTISING

STARBUCKS DOUBLE SHOT ESPRESSO

PROMOTION: PRODUCT PLACEMENT

STARBUCKS IN MOVIES

The devil wears Prada

PROMOTION: PRODUCT PLACEMENT

STARBUCKS IN MOVIES

Meet The Fockers 4

PROMOTION: PRODUCT PLACEMENT

STARBUCKS IN MOVIES

Fight Club

PROMOTION: DIRECT MARKETING

PROMOTION: DIRECT MARKETING

SNS

SNS

PROMOTION: COMMITMENT TO THE WORLD

Environmental impact

Creating “Grounds for your

Garden”

Using recycled materials:

ranked 15 on the

U.S. Environmental

Protection Agency’s list of Top

25 Green Power Partners

PROMOTION: COMMITMENT TO THE WORLD

Fair Trade

Largest buyer of Certified Fair Trade coffee in North

America (10% of the global market)

Starbucks has given the FTC label greater visibility, helping

to raise consumer awareness in the process.

Payes above market prices for all of its coffee

Opens farmer support centers in Africa

PROMOTION: COMMITMENT TO THE WORLD

PROMOTION: COMMITMENT TO THE WORLD

Ethos water

Ethos bottles feature prominent

labeling stating "helping children get

clean water”

$.05 from each $1.80 bottle sold is

used to fund clean water projects in

under-developed areas.

Sales have raised over $6,200,000

PROMOTION: COMMITMENT TO THE WORLD

Product (red)

Raise awareness and funds to help eliminate AIDS in Africa.

Starbucks’ Red products and Red card:

PROMOTION: COMMITMENT TO THE WORLD

Helping countries after natural disasters

Global company

Adaptation Strategy

Globally Successful

Future Oriented

IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

STARBUCKS TODAY