SUMMER TRAINING PROJECTON

CONSUMER BEHAVIORAT

PANTALOONS RETAIL STOREDIAMOND PLAZA MALL DUMDUM

BYSOUMYAJIT BANERJEE

OBJECTIVES OF THE STUDY

1.Where Pantaloons stands in the competitive market

2.What are those factors that makes a brand famous

3.What are the reasons of loyalty to a brand

4.What is the general spending on apparels and how frequent do the customers visit.

5.Whether the majority of the respondents are giving 5 on the various scales of service.

6.To feel the pulse of the customers

7.What else the loyal customers are wanting from us

8.Most preferred mode of advertisements

METHODOLOGY

I primarily worked with the primary data . And I surveyed through questionnaire and observation and interviews.

DATA INTERPRETATION AND DATA ANALYSIS

SEX PERCENTAGE OF RESPONDANTS

1.Male-93

2.Female-139

140%

260%

DO YOU PUT A GREAT AMOUNT OF CONSIDERATIONS AND WEIGH ALL OPTIONS BEFORE MAKING A PURCHASE

1.Yes-1312.No-104

156%

244%

DO YOU THINK GOOD OFFER PLAYS AS A CATALYST WHILE PURCHASING

1.Agree-1792.Disagree-53

177%

223%

DO YOU THINK PANTALOONS IS A COMPLETE RETAIL OUTLET?

1.Yes-942.No-138

41%

59%

1 2

1.YES-2352.NO-0

100%

DO YOU THINK SHOPPING @ PANTA-LOONS IS AN EXCITING EXPERIENCE?

1 2

DO YOU VISIT PANTALOONS BECAUSE OF CONVENIENCE OF LOCATION?

1.Yes-1962.No-36

84%

16%

1 2

DO YOU VISIT PANTALOONS BECAUSE OF LOW PRICES?

125%

275%

1.Yes-582.No-174

DO YOU VISIT PANTALOONS BECAUSE OF PRESTIGE ISSUE?

19%

291%

YES-22NO-210

DO YOU VISIT PANTALOONS BECAUSE VARIRTY OF PRODUCTS AVAILABLE HERE?

1.YES-177

2.NO-55

76%

24%1 2

DOES PANTALOONS GIVE BETTER DISCOUNTS THAN OTHER RETAIL OUTLET

158%

242%

1.Yes - 1352.No - 97

DOES PANTALOONS HAVE BETTER AMBIENCE THAN OTHER RETAIL OUTLET?

175%

225%

1.Yes – 1732. No - 59

DOES THE VISUAL DISPLAY OF A PARTICULAR BRAND ATTRACT YOU TOWARDS THAT BRAND AND PLAYS A PIVOTAL ROLE WHILE PURCHASING?

184%

216%

1.Yes –194 2. No - 38

FREQUENCY OF SHOPPING

15% 2

17%

328%

443%

56%

1.Everyday-12,2.Weekly-40,3.Only On Weekends-64,,4.Monthly-

100,5.Quarterly-15

FREQUENCY OF VISIT

138%

238%

315%

49%

1.Once in a Month-90,2.2-3 Times-88,3.3-6 Times-34,4.More Than 6-22.

HOW IMPORTANT IT IS TO GET MANY IN QUANTITY OF THE DESIRED PRODUCT

153%2

38%

39%

1.Extremely Important-123.2.Very Important-89.3.Avarage-21

HOW MUCH DO YOU MONTHLY SPEND ON CLOTHING?

19%

236%

328%

426%

1.Rs.1000-Rs.3000=21,2.Rs.3001-Rs.6000=85,3.Rs.6001-

Rs.9000=66,4.Rs.9001 & Above=62

IF YOU PREFER TO SHOP IN DISCOUNT SEASON,WHICH DISCOUNT SEASON WOULD YOU PREFER?

1.Monsoon Sales(June/July)-45

2.Winter Sales(Mid Feb)-36

3.Pre Festive Sales-(Dewali,Eid,Christmass)-152

119%

215%

365%

Chart Title

IMPORTANCE OF COMPANY NAME AND LABEL

158%

235%

36%

41%

1.Extremely Important-1362.Very Important-82

3.Average-134.Less Important-25.Least Important-0

IMPORTANCE OF PACKAGING OF THE PRODUCT

1.Extremely Important-117

2.Very Important-93

3.Average-21

4.Less Important-3

5.Least Important-

150%

240%

39%

41%

Chart Title

MOSTLY VISITED LARGE FORMAT STORE

1.Pantaloons 73

2.Shopper’s Stop 44

3.Westside 65

4.Reliance 50

131%

219%

328%

422%

SHOPPING @ PANTALOONS IS VALUE FOR MONEY

125%

246%

321%

46%

52%

1.Strongly Agree-592.Agree-1093.Neutral-49

4.Disagree-145. Strongly Disagree-4

WHERE DO YOU BUY YOUR APPARELS FROM?

19%

251%

322%

414%

55%

Nearby Garment Store-32Pantaloons-179

Shopper’s Stop-77Westside-48Reliance-18

WHEN PANTALOONS GETS OVERCROWDED

139%

245%

317%

1.Wait for Sometime-902.Come next Day-104

3.Go to some other retail outlet-39

WHAT KIND OF DISPLAY WOULD YOU PREFER?

1 2 30

50

100

150

200

250

On Hanger- 232On Shelf-0

Other-0

Series1

WHICH OF THE FOLLOWING RETAIL YOU HAVE VISITED?

114%

220%

322%

427%

517%

1.Vishal Mega Mart-2.Reliance Retail-89

3.Westside-784.Shopper’s Stop-58

5.Spencers-51

THE 'X' FACTOR FOR CHOOSING A BRAND

20%

20%

19%

20%

21%

Quality52 Price-52Fit 30

Fabric 47Design -52

Quality Price Fit Fabric Design

SATISFACTION LEVEL ON STAFF

135%

253%

312%

Very Satisfied-82Satisfied-124Neutral 27

Dissatisfied 0Very Dissatisfied 0

SATISFACTION LEVEL ON SERVICES

126%

257%

315%

41%

Very Satisfied 62Satisfied 134

Neutral 36Dissatisfied 0

Very Dissatisfied 0

SATISFACTION LEVEL ON OVERALL SHOPPING

11%

23%

310%

455%

531%

Very Dissatisfied-3Dissatisfied-6

Neutral-23Satisfied-130

Very Satisfied-73

SATISFACTION LEVEL ON LOCATION

146%

246%

38%

Very Satisfied-107Satisfied--107

Neutral--19Dissatisfied--0

Very Dissatisfied-0-

NON FOOD ITEMS YOU BUY FROM RETAIL STORES

1.Clothing-130.2.Footwear-0.3.Cosmetics-26.4.Accessories-26.5.Bags & Belts-20.6.Others-0

162%

314%

414%

510%

PREFFERED MODE OF ADVERTISEMENTS

1.Television Advertisements-82

2.Newspaper-44

3.Magazines-36

4.Hoardings-15

5.Radio Stations-58

135%

219%

315%

46%

525%

LADIES ETHNIC WEAR SPECIAL SEGMENT

HOW MUCH DO YOU NORMALLY SPEND ON A DUPATTA?

180%

220%

1.Less than 500-1202.500-700-30

HOW MUCH DO YOU NORMALLY SPEND ON A KURTI?1.Less Than 500=5

2.500-700=21

3.700-1000=75

4.More Than 1000=50

13% 2

14%

350%

433%

HOW MUCH DO YOU NORMALLY SPEND ON A SALWAR OR A CHRIDAR?

1.Less Than 500-0

2.500-700=50

3.700-1000=100

233%

367%

WHAT KIND OF BOTTOM DO YOU PREFER WITH KURTI

1.Normal Salwar-10

2.Patiala Salwar-40

3.Cotton Churidar-10

4.Knitted Churidar-5

5.Harem Pants-35

6.Dhoti Pants-0

7.Tights-50

7%

27%

7%3%

23%

33%

WHAT KIND OF BOTTOM DO YOU PREFER WITH KURTI

1 2 3 4 5 6 7

WHEN DO YOU PREFER SHOPPING?

1.Discount Season-0

2.Regular Days-0

3. There is no particular timing,it depend on my mood & free time I get-231

1 2 3

0 0

231

Series1

WHICH IS YOUR FAVOURITE BRAND?

1.Biba-80

2.Rangmanch-30

173%

227%

WHICH IS YOUR FAVOURITE BRAND?

WHERE DO YOU SHOP THE MOST FOR KURTAS?1.Pantaloons-45

2.Westside-30

3.Shopper’s Stop-30

4.Biba-45

130%

220%

320%

430%

Chart Title

RECOMMENDATIONS & CONCLUSIONS1.Introduction of “Gift Box”-where any complaints from the customers will be considered as a gift.

2.Introduction of “Baby Zone” in every Pantaloons-where babies can freely play in that area ,whereas their parents can enjoy shopping

3.Construction of a washroom and toilet especially in diamond city Pantaloons customers visiting

4.Arrange to provide drinking water in different places at the store

5.Job Satisfaction in the employees should be enhanced

6.Introduction of new popular brands into the store for gents speciallly

7. Always remain in the hypein public for some happenings.Public memory is short.So time to time let them remember about Pantaloons

8.Introduction of “ Baro Mase Tero Parbon”-which will be a bengal specific project.

9.Introduction of “Unity In Diversity”-Celebrations for All-where all the occations of all communities will be celebrated