Star Racing Marketing Partnership Proposal

A Unique

Marketing

Opportunity for

Your Company...

What does your company need to be successful? ...

We can provide a customized marketing partnership that will fit all

of your company’s current sales goals, promotional objectives, client relations initiatives, product endorsement needs, and more. Our Star Racing team’s 30+ years of proven success and outstanding performance at the National Hot Rod Association’s professional level of drag racing can give your company the unique exposure that is only available with this Championship-caliber team. Within the next few pages, we will outline some of the abundant benefits and potential opportunities of being a Star Racing Marketing Partner. There is something available for any company – no matter their particular goals or budgets. Please read on to discover how we can help your business grow...

Brand Recognition Product Exposure Client Engagement

New Customer Markets Media Coverage Social Media Promotion

Marketing Benefits & Potential Exposure:

Team Naming Rights

Pro Stock Motorcycle Wrap or Decals

Team Transporter

Driver’s Leathers & Helmet

Team Crew Shirts

Hero Card Fan Handouts

National Television Coverage (ESPN2)

International Television Coverage (ESPN3)

International Radio Coverage

International Print Media Coverage

International Digital Media Coverage

Dedicated Marketing & Media Support Services

34 Team Press Releases

Driver Introductions

Driver Autograph Sessions

Other Personal Appearances

Winner’s Circle Media Coverage & Photographs

Live Announcer Promotions

Driver/Team Flags displayed on Transporter

Pit Area Signage

Website Links & E-mail Newsletters

Social Media (Facebook, Twitter, YouTube)

Team Travel Apparel

Team Support Vehicles

Other Apparel or Merchandise (Hats, Koozies, etc.)

Because marketing partnerships are essential to the continued success and visibility of this Championship-caliber team, Star Racing has merged its cutting edge technology, talented staff and extensive racing resume to create a superior marketing opportunity customized to YOU. The Star Racing Team offers dynamic Primary and Associate marketing opportunities with custom packages fashioned to meet your specific marketing, sales, and budgeting needs. We invite you to optimize your sales effort with a Star Racing Marketing Partnership and impact millions of potential customers across the Unites States using the massive TV, radio, print and digital coverage of these weekend racing extravaganzas. In addition to events, our team transporter is your year-long “rolling billboard” crisscrossing 40,000 miles of U.S. highway.

Boost Sales and Brand Recognition with our Customizable Marketing Opportunities

Team Naming Rights

Event Tickets

Pit-side Hospitality Options

Pit Area Signage

Live Announcer Promotions

Pro Stock Motorcycle Wrap or Decals

Team Transporter

Driver’s Leathers & Helmet

Team Crew Shirts

Hero Card Fan Handouts for Fans

Driver/Team Flags displayed on Transporter

Driver Introductions

Driver Autograph Sessions

Other Optional Fan Appearances



Team Travel Apparel

Team Support Vehicles

Other Apparel or Merchandise

Marketing Opportunities: At the Events

National Television Coverage (ESPN2)

International Television Coverage (ESPN3)

International Radio Coverage

International Print Media Coverage

International Digital Media Coverage

Team Naming Rights in Headlines and Press Releases

Company Logos Visible on all Photos and Videos of

Motorcycle(s), Driver’s Leathers/Helmet, & Crew Shirts



Marketing Opportunities: Media Coverage

Company Logos Visible on all Photos and

Videos of Motorcycle(s), Driver’s

Leathers/Helmet, & Crew Shirts

Company Links on Star Racing Website

E-mail Newsletters to Race Team Fan

Contact Database (34 Total Newsletters,

One for each Press Release)

Social Media (Facebook, Twitter, etc.)

Marketing Opportunities:

Additional Online Exposure

The National Hot Rod Association (NHRA) is the largest motorsports sanctioning body in the world, with more than 200 classes of vehicles grouped into 20 categories of competition, including Top Fuel, Funny Car, Pro Stock, and Pro Stock Motorcycle at the professional level. There are more than 40,000 licensed NHRA drivers that compete at 130 NHRA member tracks around the United States. After more than 60 years of operation, this grassroots racing organization continues to uphold its original ideals to promote the excitement and passion of drag racing. NHRA fans continue to have the best access to the behind-the-scenes action of racing as they get up-close and personal views of teams rebuilding engines in less than 75 minutes between elimination rounds. Drivers are often found in their pit areas, signing autographs and chatting with fans. That is just one reason why NHRA fans continue to be some of the most loyal of any sport. NHRA has thousands of members and a strong network of member tracks throughout the nation that support countless events hosted by NHRA. Second to only NASCAR in terms of attendance, fan appeal, and sponsorship commitment, NHRA is moving quickly into mainstream America. The NHRA Mello Yello Drag Racing Series crisscrosses the U.S., making 24 stops in 21 cities over the course of 10 months.

The Stage: National Hot Rod Association

Pro Stock Motorcycle

At the professional level, NHRA offers the Mello Yello Drag Racing Series that includes a 24-race schedule for Top Fuel, Funny Car, and Pro Stock, and a 16-race schedule for the Pro Stock Motorcycle class. The Pro Stock Motorcycle class features highly modified vehicles, which can run at more than 195 mph in under 6.8 seconds, feature a purpose-built tube chassis and a lightweight, aerodynamically enhanced replica of original bodywork.

National Dragster Magazine Information about the NHRA is available in various forms, including the biweekly magazine, National Dragster, and its dynamic companion website, NationalDragster.net, that is updated daily. Award-winning, featured-based National Dragster covers every race from the first sportsman run to the final Mello Yello Series blast to the winner’s circle. NationalDragster.net provides up-to-the-minute news, live race reporting, and daily columns that keep readers coming back to see what's new. NHRA.com has won several awards for its innovative, interactive coverage of all forms of NHRA drag racing and provides daily results, feature stories and breaking news at the click of a mouse.

ESPN2 Television Coverage Since 2001, ESPN2/ESPN2HD has been the exclusive broadcast partner of the NHRA and NHRA Mello Yello Drag Racing Series, with same-day tape or live coverage.

The Audience:

NHRA Fan Demographics

March 13-16 Amalie Oil NHRA Gatornationals Gainesville, FL

April 11-13 NHRA Four-Wide Nationals Charlotte, NC

May 16-18 Summit Racing Equipment NHRA Southern Nationals Atlanta, GA

May 29-June 1 Toyota NHRA Summernationals Englishtown, NJ

June 19-22 Auto-Plus NHRA New England Nationals Epping, NH

June 26-29 O’Reilly Auto Parts Route 66 NHRA Nationals Chicago, IL

July 3-6 Summit Racing Equipment NHRA Nationals Norwalk, OH

July 18-20 Mopar Mile-High NHRA Nationals Denver, CO

July 25-27 NHRA Sonoma Nationals Sonoma, CA

Aug. 27-Sept. 1 Chevrolet Performance U.S. Nationals Indianapolis, IN

Sept. 12-14 NHRA Carolina Nationals Charlotte, NC

Sept. 18-21 AAA Texas NHRA FallNationals Dallas, TX

Sept. 26-28 AAA Insurance NHRA Midwest Nationals St Louis, MO

Oct. 2-5 NHRA Nationals Reading, PA

Oct. 30-Nov. 2 NHRA Toyota Nationals Las Vegas, NV

Nov. 13-16 Auto Club NHRA Finals Pomona, CA

Location Market Area

Gainesville, Florida

Orlando, Tampa, Jacksonville, Daytona

Beach

Charlotte, North

Carolina

Charlotte, Columbia, Greensboro, Raleigh,

Greenville/Spartanburg, Asheville

Atlanta, Georgia

Atlanta, Birmingham, Montgomery,

Chattanooga, Knoxville, Greenville/Spartanburg

Englishtown, New Jersey

New York, Newark, Philadelphia

Epping, New Hampshire

Boston, Manchester, Concord, Rochester

Chicago, Illinois

Chicago, Milwaukee, South Bend

Norwalk, Ohio Cleveland, Columbus,

Pittsburg, Toledo

Denver, Colorado

Denver, Colorado Springs, Pueblo

Sonoma, California

San Francisco, Oakland, San Jose, Sacramento

Indianapolis, Indiana

Indianapolis, Chicago, Cincinnati, Louisville

Charlotte, North

Carolina

Charlotte, Columbia, Greensboro, Raleigh,

Greenville/Spartanburg, Asheville

Dallas, Texas Dallas/Fort Worth, Austin, Houston

St. Louis, Missouri

St. Louis, Springfield

Reading, Pennsylvania

Philadelphia, Harrisburg, Scranton, Baltimore

Las Vegas, Nevada

Las Vegas

Pomona, California

Los Angeles, San Diego, Las Vegas

Designated Marketing Areas: Exposure in 50+ Markets & 14 States

The NHRA Mello Yello Drag Racing Series has unmatched geographic reach within motorsports, covering many of the most highly populated regions across 14 different states.

In 1980, George Bryce and his wife, Jackie, founded Star Racing to support the motorcycle drag racing community. This high performance motorcycle company has evolved into a successful mail-order parts business with engine building and machine shop services. Star Racing’s state-of-the art machine shop houses a 5-axis Haas CNC machine; Sunnen boring and honing equipment; DTS and Superflow engine dynos; a DynoJet chassis dyno; and a Spintron. With more than 33 years of experience with motorcycles and racing, Star Racing specializes in parts for older drag bikes and late model sport bikes, stocking a large and varied selection of race products in the onsite warehouse. Star Racing has also evolved into the development of late-model hot rod VTwins for both the street and strip. They now offer a full line of S&S engines and support parts for drag racing enthusiasts, as well as for other motorcyclists, dealers and distributors. For the past 20 years, this unique motorcycle drag racing company has also contributed to the future talent of the sport by teaching a Pro Stock Motorcycle Drag Racing School. Through a partnership with Frank Hawley Drag Racing School, this Pro Stock Motorcycle course, taught by Star Racing owner George Bryce, has shaped many prominent racers in the class such as three-time NHRA Champion Angelle Sampey.

The Star Racing Legacy Four Decades of Championship Performance

6 NHRA Pro Stock Motorcycle Championships with

John Myers (3) and Angelle Sampey (3) (1990, 1992,

1995, 2000, 2001, and 2002)

For 13 consecutive seasons, from 1990 to 2002,

Bryce's teams won the No. 1 or 2 plates in NHRA

championship point standings.

Team owner for Angelle Sampey, the most victorious

female racer in NHRA history with 41 national event

wins (second only to Dave Schultz's 45)

80 NHRA National Event Wins with 10 different Riders

87 No. 1 Qualifying Positions

154 Final Rounds of NHRA Competition with 13 Riders

Star Racing Career Highlights:

Michael Ray

Meet the Team: The Racers

Accomplishments:

No. 2 Finish in NHRA Pro Stock

Motorcycle Points Standings in 2013

3-time NHRA Mello Yello Series

National Event Winner

3-time NHRA No. 1 Qualifier in 2013

2005 & 2006 AHDRA National

Champion

2010 Land speed record holder,

170-mph turbo-charged Harley

Profile:

Born: August 14, 1984

Residence: New Braunfels, Texas

Height: 5’10”, Weight: 140 lbs.

Occupation: Harley Salesman

Career Best ET: 6.830 seconds

Career Best Speed: 197 mph

Meet the Team: The Racers Chaz Kennedy

Profile: Born: June 17, 1994 Residence: Americus, Georgia Height: 5’11”, Weight: 130 lbs. Occupation: Crew Member Career Best ET: 6.875 seconds

Career Best Speed: 193 mph

Accomplishments: 2011 AMRA triple Champion, Modified,

Super Pro & Super Gas classes

2011 AMRA Rookie of the Year

2011 AMRA Racer of the Year

2010 AHDRA Rookie of the Year

George Bryce’s Pro Stock Motorcycle Drag Racing School Graduate

Bike Specifications Make/model: 2012 XB12R Buell

Weight with driver: 625 lbs.

Engine: 60° S&S V-Twin

Displacement: 160 cu. in. / 2622 cc.

Horsepower: 350+ @ 9500 rpm

George Bryce & Star Racing For more than 25 years, George Bryce has been the dynamic force behind the exciting NHRA Pro Stock Motorcycle series. To date, he has won six NHRA national championships and 80 event wins as a rider, owner or crew chief in 154 final rounds of competition. Starting out as the owner/rider/tuner of the Star Racing machines, Bryce garnered enough knowledge in all three areas to become the most sought after man in the business today. He is credited with developing more talent than any other team owner in the history of the sport. Against all odds and with naysayers at every turn, George took a raw, untested Angelle Seeling and turned her into the most victorious female racer in NHRA history. He has had similar experiences with nearly a dozen other riders. Untiring in his winning effort, George Bryce is widely acclaimed for his ability to manage all aspects of a successful racing operation. Melding the psychological and physical aspects of the sport has made him indispensable to potential professional racers, so much so that he teaches Pro Stock motorcycle racing at the acclaimed Frank Hawley Drag Racing School in Gainesville, Florida, for the past 20 years. The classes are always full and repeat attendance speaks volumes about George's knowledge. In the more than 30 years since George and Jackie founded Star Racing, they have positioned the business as a premier motorcycle racing and R&D facility. Among other things, George remains team coach and head tuner.

Meet the Team: The Owner & Motorcycles

Marketing Partnership Packages Star Racing NHRA Pro Stock Motorcycle Team

These are standard marketing partnership packages to be used for review and planning purposes. If necessary, we will custom design a program specific for meeting your corporate marketing goals and objectives. These packages are for the 2014 NHRA Mello Yello Pro Stock Motorcycle Drag Racing Series, which covers 16 races in more than 50 markets and 14 states within the U.S.

Partnership Level Michael Ray’s

Motorcycle Chaz Kennedy’s

Motorcycle

Primary - Full Naming Rights (Both Motorcycles)

Naming rights for all team references (i.e. Company Name – Star Racing Pro Stock Motorcycle Team)

36”x12” decals on both motorcycles

Primary logo position on team transporter (10 feet x 5 feet)

Primary logo position on crew uniform shirts

Primary logo position on racer leathers

Primary logo position on driver hero cards (handout fliers)

Primary logo position on driver/team flags

Logo on team support vehicles (pit bikes, golf cart, etc.)

Pit area signage (by special request)

National television, radio, print, and digital media coverage

Fan exposure through live announcers at events

Pit-side hospitality accommodations for up to 6 people


o Company recognition in all driver, crew chief or other team interviews

o 34 Race-related team press releases

o Company links and recognition on team website

o E-mail newsletters (34 total)

o (See full list below)

Company exposure at track-side appearances (i.e. driver introductions, autograph sessions)

Potential Driver and Team Appearances (See details below)

Logo prominence on team travel apparel (by special request)

Other apparel or merchandise (by special request)

$250,000 Included



Motorcycle

Major Associate (Both Motorcycles)

12”x6” Decals on both motorcycles (one on each side)

Logo on team transporter (5 feet x 3 feet)

Logo on crew uniform shirts

Logo on racer leathers

Logo on driver hero cards (handout fliers)

Logo on driver/team flags

Logo on team support vehicles (pit bikes, golf cart, etc.)


Fan exposure through live announcers at events


o Company recognition in some driver, crew chief or other team interviews

o 34 Race-related team press releases

o Company links and recognition on team website

o E-mail newsletters (34 total)

o (See full list below)

Company exposure at track-side appearances (i.e. driver introductions, autograph sessions)

Potential Driver and Team Appearances (See details below)

Logo on team travel apparel (by special request)

Other apparel or merchandise (by special request)

$100,000 Included

Associate (Each Motorcycle)

Same benefits as Major Associate above, but limited to only one motorcycle and driver

$60,000 $60,000



Motorcycle

Entry Level (Each Motorcycle)

8”x4” Decals on motorcycle (one on each side)

Small logo on team transporter (size TBD)

Logo on crew uniform shirts

Logo on driver hero cards (handout fliers)


$20,000 $20,000

Supporting Partner (Each Motorcycle)

4”x2” Decals on wheelie bar of motorcycle (negotiable)


Marketing & Media Support Services

Company Logos Visible on all Photos and Videos of Motorcycle(s)

Available on a per-race basis

$500/race, $7,500/season

$500/race, $7,500/season

Clarifications:

Only the Primary Naming Rights Partner will be granted full design rights to the color and logo scheme of the overall team including motorcycle paint and

decals; transporter; team crew shirts; driver leathers; hero cards, etc.

Bike decal benefits include one decal on each side of the motorcycle, unless otherwise stated. Decal sizes specified above.

Dedicated Marketing & Media Support Services include 34 race-related team press releases (pre-race and post-race for all 16 races, plus pre-season and post-

season); company recognition in all interviews (print, television, radio and digital); media releases announcing team news and marketing partner’s activities (as

requested if in addition to 34 race-related press releases); media relations associated with sending team press releases; recognition on team website as

marketing partner; unlimited use of driver, motorcycle, bike, team, etc. for company advertising purposes; other negotiable services requested by company

Pit-side Hospitality for up to six (6) guests per race includes: 6 weekend event passes per race (only applies to 16 Pro Stock Motorcycle events); seating for six

(6) within the heart of the team’s pit operations throughout the weekend; beverages; and limited access to the racers and crew.

Personal Appearances by driver and/or team are negotiable upon request prior to finalizing marketing partnership agreement.

For More Information,

Contact Jackie Bryce:

800.841.STAR

229.924.0031

[email protected]

Fax: 229.928.2321

Star Racing

Attn: Jackie Bryce

P.O. Box 1241

Americus, Georgia 31709

www.StarRacing.com

Facebook.com/StarRacingGA

Twitter.com/StarRacingGA

YouTube.com/StarRacing6x

Star Racing Marketing Partnership Proposal

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