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FROM:FROM:

Business todayBusiness today

88thth march, 2009march, 2009

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PROBLEMS FACED BYPROBLEMS FACED BYSTARPLUSSTARPLUS

Star was losing momentum rapidlyat its flagship channel

its biggest competitor: ZEE, Colors

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Star was losing momentumStar was losing momentum

rapidly at its flagship channelrapidly at its flagship channel

its relative share in cable & satellite

home had fall 48% by end 2006from 60% in 2004.

ZEE TV had gained 21% viewer ship

than 7% during that period. misperception by its employee

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Its biggest competitor:Its biggest competitor:ZEE, ColorsZEE, Colors

Before COLORS enters in entertainment market

ZEE TV was biggest competitor.

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After entering COLORSAfter entering COLORS

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Solution made by STARPLUSSolution made by STARPLUS

Star appointed Mr. Uday Shankar asits CEO

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and How STAR isand How STAR is

Fighting BackFighting Back

Foray into regional entertainment Entry into Bollywood with Fox STAR

Studios.

Fresh programming & innovative ad-sales strategy.

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Programming OverhaulProgramming Overhaul

Showing programs like yeh rishtey,Tujh sangh preet lagai, Aap kiKacheri.

More focusing on Prime time shows.

Enters reality shows like Voice OfIndia, Nach baliye etc.

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Regional ForayRegional Foray

STAR India is earning roughly $100

millions into 6 Indian languages.

Like Marathi, Bengali, Tamil,Kannada, Malayalam, Telugu.

Now entering in Gujarati channelalso.

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Share of channelsShare of channels

ChannelsChannels ShareShare

STAR

JOLSHA(BENGALI)

20%

STAR MARATHI 10%

STAR MALAYALAM 10%

STAR TAMIL 9%

STAR TELUGU 12%

STAR KANNADA 15%

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Entry into Bollywood withEntry into Bollywood with

Fox STAR Studios.Fox STAR Studios.

It plans to be a one-stop shop that

encompasses film acquisition,development, marketing, production& distribution.

Made contract with JupiterEntertainment for southernlanguages movies.

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Innovative Ad strategyInnovative Ad strategy

STAR is attempting to draw on thestrength of the network

Client full opportunity for branding.

distribution by Hethway, TataSky.

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