Plus Eight Star Web20 Orange Labs
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Transcript of Plus Eight Star Web20 Orange Labs
Web 2.0 success stories from Asia
OrangeLabs | Web 2.0 in China: What’s Next?Benjamin Joffe | Plus Eight Star Ltd | 6 November 2007
The future has already arrived.It is just not evenly distributed yet.
William GibsonScience fiction author & father of the cyberpunk genre
Coined the term "cyberspace" in 1982
1. Innovation in Asia?
2. SNS case studies
3. Web 2.0 success stories
4. Barriers and catalysts
Agenda
Innovation in Asia?
General assumption #1
Everything from the US is great
General assumption #2
Everything from Asia is weird(and sometimes funny)
Japanese like texting on mobile
Japanese like texting on mobile
Anonymous manager at a telecom company in 2000
Because they have small fingers
Because they have small fingers
Asians like avatars
Asians like avatars
Anonymous manager at an Internet company in 2005
Because they read mangas and watch animes
Because they read mangas and watch animes
Chinese like ring-back tones
Chinese like ring-back tones
Anonymous manager at a foreign media company in 2006
Because they go to KTV a lotBecause they go to KTV a lot
Giving the wrong explanationto the right question
CC | +8*
Web 2.0Made in USA
C2C?
Copy-to-China
Why look at Asia?
1Because some Asian markets
are strategically important
Official partner of Chinese Web2.0fundraising since 2005
Quizbeta
Alexa School of Investment
Crowdsourcing Quiz
Which Asian Internet services do you know?
Global China Japan South Korea
1 Yahoo!
2 Google
3 YouTube
4 MSN
5 Windows Live
6 MySpace
7 Facebook
8 Wikipedia
9 Hi5
10 Orkut
Global China Japan South Korea
1 Yahoo! Yahoo Japan
2 Google Yahoo
3 YouTube Google Japan
4 MSN Google YouTube
5 Windows Live
6 MySpace Google Korea
7 Facebook YouTube
8 Wikipedia Livedoor
9 Hi5 Yahoo Wikipedia
10 Orkut
Global China Japan South Korea
1 Yahoo! Yahoo Japan
2 Google Yahoo
3 YouTube Google Japan
4 MSN Google YouTube
5 Windows Live
6 MySpace Google Korea
7 Facebook YouTube
8 Wikipedia Livedoor
9 Hi5 Yahoo Wikipedia
10 Orkut
Global China Japan South Korea
1 Yahoo! Baidu Yahoo Japan Naver
2 Google QQ FC2 Yahoo
3 YouTube Sina Google Daum
4 MSN Google YouTube Cyworld
5 Windows Live Netease Mixi Nate
6 MySpace Taobao Rakuten Google
7 Facebook Sohu Nicovideo YouTube
8 Wikipedia Tom Livedoor Empas
9 Hi5 Yahoo Wikipedia Gmarket
10 Orkut 56.com Goo Auction
Global China Japan South Korea
1 Yahoo! Baidu Yahoo Japan Naver
2 Google QQ FC2 Yahoo
3 YouTube Sina Google Japan Daum
4 MSN Google YouTube Cyworld
5 Windows Live Netease Mixi Nate
6 MySpace Taobao Rakuten Google
7 Facebook Sohu Nicovideo YouTube
8 Wikipedia Tom Livedoor Empas
9 Hi5 Yahoo Wikipedia Gmarket
10 Orkut 56.com Goo Auction
2Because words betray us
Are we talking about the same thing?
The fastest broadband connections are in Korea and Japan.
The fastest broadband connections are in Korea and Japan.
OECD Report, July 2007
Thanks to fiber optic cables the broadband connections in Japan were up to 10 times faster than the OECD average. Japan also had the lowest relative monthly broadband charges/Mbps
Thanks to fiber optic cables the broadband connections in Japan were up to 10 times faster than the OECD average. Japan also had the lowest relative monthly broadband charges/Mbps
# CountryHouseholdssubscribing
Avg. speed (mbps)
Price/month for 1 mbps, fastest tech. (USD PPP)
Overall Score
1 Korea 0.90 45.6 0.45 15.732 Japan 0.52 61.0 0.27 14.993 Iceland 0.83 6.0 4.99 12.144 Finland 0.57 21.7 2.77 12.115 Netherlands 0.73 8.8 4.31 11.876 Sweden 0.49 18.2 0.63 11.547 France 0.49 17.6 1.64 11.4112 US 0.51 4.8 3.33 10.47
Consequence #1Internet penetration and
speed
Consequence #2Internet literacy
Consequence #3Internet as a retail channel for material, immaterial goods and
human intelligence
Python is so last year
Developed by Yukihiro "Matz" Matsumoto in Japan in the mid-90s
How about those concepts?
Meta-bloggingContent scrapping
Trust-based information sharingPersonal Resource Planning (PRP)
SNS case studies
QQMixi
Cyworld
#1All are kinds of
Social Networks
#2What’s the difference?
Metrics
PageviewsNumber of users
Business models
AdvertisingStorage
Monthly feePersonalization
AlertsEtc.
Key features
Invitation systemClosed/Open/Semi-closed
Sticky featuresPayment solutions
Social design
FocusAtmosphere
Demographics
Psychological design
Identity / IdentitiesTrust level
Web 2.0 success stories
Problem #1What is “Web 2.0”?
Problem #2What is “success”?
Success story #1
Power
Citizen media40,000 contributors
Editorial team250 stories a day
(profitable)
4th most trusted mediain South Korea
(quoted on TV, etc.)
The Internet was the space where a few people who possessed nothing could bring about results using guerrilla methods.
The Internet was the space where a few people who possessed nothing could bring about results using guerrilla methods.
OH Yeon HoCEO
OhmyNews
Success story #2
Love
Train Man
キタ━━━━( ゜∀ ゜)━━━━ッ!!
Success story #3
Fame
100 million Internet DLSold millions of RT/RBT
>20 million USD in licensing fees
Brand endorsements
Success story #4
Money
带头大哥 777的博客
Received 7 million RMB from the 700 subscribers of his QQ group for
unauthorized stock recommendations(investigation in July 2007)
Social processes re-engineering
CC | Yongjoon Hyoung, founder of Cyworld
Barriers & catalysts
Is Internet infrastructure enough for innovation?
Is it a Web 2.0 issue or larger that that?
Financial
SeedVCExit
Technical
Finding and keeping talent
Crowdsourcing Quiz
Where can you find good .Net developers in Beijing?
(2~3 years experience, speaks some English)
Social
StartingRunningFailing
Crowdsourcing Quiz
Why is there no Bill Gates in Korea?