1.3rd Annual EventStar Chef HuntSeason 3

2. Lets watch a video.. Here we go!!!! 3. A Walk Through To The Event 4. All About We believe that Cooking Is An Art, and we respect the creativity that goes into it. This prompted us to come up with Star Chef HuntA contest with a difference. Now, we are successfully sailing toward the third year,with Season 3.We know that, in the humblest of home-makersand people who cook for pure pleasure,could be hidden a truly great chef This is the kind of talent we would like to Bring Into The Limelight. 5. All About We provide this humblest home makers a platform where,they not only get gifts galore and lots of prizes, along with fame,We give them an opportunity to earn month by month via royalty through sales done at all Spicy Villages across Oman. The Season One had 956 participants, Season Two had 3078 participants,This year we are giving out a car for the top winnerand will be crowning the winner withStar Chef Oman Award. We Expect Minimum Of 5,000 Participants. 6. All About This Contest Is Open To Homemakers, Professionals, Or Anyone Who Loves Cooking! Contestants Can Enter Their Recipe In 7 Categories: Rice & Noodles DessertMain Course Gravy Vegetarian & MushroomSalads & Savories Starters Traditional Omani Cuisine 7. The Process Contestants need to send their recipes before31st October Contestants can send any number of recipesin any or all categories. Recipes will be shortlisted by judges panel based onoriginality, authenticity and professionalism Shortlisted recipes will be called for prelims whenneeded at various outlets. 8. The Process All 140 Finalist will be asked to cook in front of liveaudience on category wise Category wise items would go through stringentjudging process by a panel of judges Judging process will be audited by a Auditing firm Winners will be announced end of the event. A special panel will judge and crownThe Star Chef Oman -2012 and award the Car 9. Highlights There is no entry free and contestants need not pay anything. Everything from the cooking vessels to ingredients will be provided by us.Contestants will get all support from ourchefs to clean, peel, cut and prepare thedishes 10. Whats at Stake ? Each category has a Winner and Runner-up Prizes include Car, Television, Air Tickets, Tabs, etc. 11. Post Event Goodies Top 10 Dishes From Every Time A Client Each Category WillMenu CardOrders A Dish From Form A Part OfTo Star Chef MenuStar Chef Menu CardCard,Remain For A Year At Spicy Village Contestant Gets 20% RestaurantsRoyalty 12. For the AudienceGala Evening To Remember 13. For the Audience Large Spread Of Buffet And Gifts 14. Event Build Up Advertisement in all DailiesSMS Campaign Mass Mailers Advertisements in Radio 100,000 Fliers Telemarketing through Call Center 15. Theme Press ads opt 1 16. Theme Press ads opt 2 17. Past Two YearsThe last two years has seen a veryWinners are the toast of the town. Theyencouraging response from both thecame. They cooked. They conquered.participants and the public where the Not just hearts, but everybodys tasteparticipants had a formal stage tobuds as well.showcase their talent in front of a largeaudience.The audience on the other hand, had aAfter weeks of recipes pouring in, thecomplete package; being witness ofGrand Finale of the Star Chef Hunt wassome quality cooking, having a familyheld at Spicy Village Rusayl onevening out, dinner, dance, music,November 11th, amidst much fanfaremagic show etc. 18. Past Two Years His Excellency the Indian Ambassador toMany audience members were gratified Oman, Shri Anil Wadhwa, was the Chiefwhen they were awarded spot prizes of Guest, who brightened the event with his basmati rice for answering the quiz spontaneous address. questions correctly. This part of theprogrammewas sponsored by AlGhazal Rice. Hecomplimented Spicy Village on coming up with such an innovative contest, the first of its kind in Oman. He applaudedthe contestants for their enthusiastic response, and wished them all good luck in their creative culinary efforts. 19. Past Two Years The judging itself was a serious affair.A delicious multi-cuisine buffet dinner The panel comprised 15 judges, allwas served, while the contestants waited connoisseurs of food, across differentwith batedbreath for the results. Mr. nationalities, from Omanis to Indians Ameer Ahmed,Manappat Group and Western Expatriates.Managing Director, himself gave away the prizes. The fact that some of the The judges had to rate every dish on acontestants were loyal patrons of Spicy scale of 1 to 50 on various parameters, Village Restaurantsmadetheprize ranging from presentation to aroma, distribution even more special ingredients and taste. The entire process was certified by Chartered Accountants, Morrison Muscat, to ensure that it was fair in every aspect. 20. Improvements This event will provide an excellent In the build up to the event we are opportunityfor your company to going to evince public interest showcase your products and servicesthroughadvertisements, SMS, along with many opportunities to campaigns, mailer and much more. network with public i.e. the customers. Options available include but notAfter the event, a culinary magazine limited to, direct interaction with thewill be released with all the sponsors potential customers, physical displaynames displayed prominently in it and of products, visuals, banners, branded all out outlets will have the star Chef merchandise, etc.Menu card with sponsors name andlogos displayed which will ensurebrand visibility for a year. 21. Improvements In This Year 22. ImprovementsEncouraged by the success This upscale event is expectedof the past two years, to have 3,000 participants,Season 1 & Season 2, judged by eminent chefs.We realized the event had aOver 5,000 peoplearemuch larger potential andexpected to witness the eventwe decide to move from our live at the Amphitheatre.own outlet at Rusayl Considering the scale of theto a larger stage of event, it is agreat valueCity Amphitheatre. proposition for our sponsors. 23. Venue Category TimeDesserts1600 to 1630 HRSSalads & Savouries1630 to 1700 HRSMain Course Gravy 1730 to 1800 HRSVegetarian and1830 to 1900 HRSMushroomTraditional Omani 1930 to 2000 HRSMain Course (Rice &2030 to 2100 HRSNoodles)Prize Distribution2200 HRS 24. Arabic/English Logos 25. Event branding Welcoming Banner 26. Event branding - Flags 27. Event branding Backdrop 1 28. Event branding Backdrop 2 29. Event branding - Stage 30. Event Set up Plan 31. Event ActivitiesandEntertainment 32. Comedy Show Arabicand English MCsFUNNY AND TALENTED CHARACTERSWILL ACT AND HOST THE EVENT AND WILLSURPRISE ALL FAMILY WITH UNEXPECTED PRACTICAL JOKES FROM DAILY LIFE. 33. RobolightLedDance ShowFREESTYLE AND ELECTRIC BOGIE PROFESSIONAL OMANI TALENTS WITH THE FUTURISTICLUMINOUS COSTUMES UNFORGETTABLE EXPERIENCE TAKING SPECTATORS TO THEFUTURE WERE MAN WILL BE SIDE BY SIDE WITH MACHINES. 5 MINUTES SYNCHRONIZEDDANCE OF 2 ROBOTSROBOTS CAN BE ALSO USED AS ROAMING ENTERTAINMENT 34. Omani Cultural Show Drummers, Musicians And Singers 35. KIDS ENTRAINMENT - CARTOONCHARACTERS , INFLATABLE RIDESVARIOUS FAMOUSCHARACTERS FUN FOR KIDS! GREAT FOR PICTURES!CLOWNS MONOCYCLESJUGGLERS!! 36. Mother and DaughterCorner Mug Painting Create Your Own Dream Mug - Dry In The Sun And Take It Home With Memories !Jeweler Making Every Mother And Daughter Will Have A Chance To Create Their Own Bracelet Or Necklace ! Henna Art Be A Queen Of Desert ! 37. Prize Distribution Guest of Honor will be invited to present prizes to the winners . MC will announce the winners namesCelebrations music and confetti will beblustered up.Giveaways distribution to the audienceon the way out. 38. Event ScheduleTime CompetitionStage Activities Off-stage activities15:45-16:00MC - Opening Ceremony Introduction of Judges and contestants and schedule16:00 Desserts Competition MC Comedians and Live Cooking on16:30screens Q&As with giveaways.16:30 Salads Competition MC Comedians and Live Cooking on Mother and Daughter17:00screensCorner (Mug painting Jewel Making)17:00 -Traditional Panjabi Indian ShowKIDS ENTRAINMENT -17:30CARTOON CHARACTERS ,17:30 Main Course Gravy CompetitionMC Comedians and Live Cooking on INFLATABLE RIDES18:00screens Q&As with giveaways.Omani Cultural village18:00 Prayer Timing Hinnah traditional18:30 crafts pottery andwaiving18:30 Main Course Mushroom Competition MC Comedians and Live Cooking on19:00screens Q&As with giveaways. 39. Event ScheduleTimeCompetition Stage Activities Off-stage activities19:00 Omani Cultural Show 19:00 19:3019:3019:30 Traditional OmaniMC Comedians and Live 19:30 20:0020:00 CompetitionCooking on screens Q&As with giveaways.20:00 Robolight Led Dance Show20:00 20:3020:3020:30 Main Course (Rice &MC Comedians and Live 20:30 21:0021:00 Noodles) Competition Cooking on screens Q&As with giveaways.22:00 - Prize Distribution Confetti and laser show 22:00 - 24:0024:0019:00 Omani Cultural Show 19:00 19:3019:3019:30 Traditional OmaniMC Comedians and Live 19:30 20:0020:00 CompetitionCooking on screens Q&As with giveaways. 40. Event ManagementEvent Management TeamsProject managers VIP management Event executives Production management Operational managementOnsite Support Sound and light technician crewSet up crewTeam supervisorCrowd control staffOnsite assistants 41. Communications Plan 42. Communication Plan 2012 OctoberNovemberTask Description 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Invite all media to Spicy Village to get a the Media Gathering feel of the restaurant and to understand the concept of Star Chef An advertising campaign basically in printed Stage1 Advertisementpress media to attract participants to theCampaign Star Chef competition (Optionally a short radio ad can be used during the campaign) Press Release in all daily publications to announce the results of the participants in PR Announcement the qualification stages to create a buzz in media and loyalilty within the public An advertising campaign in printed press media and radio to attract public to attend Stage2 Advertisementthe final ceremony of Star Chef, some of theCampaign key attractions will be the ruffle prizes, free buffet, free gifts and entertainment in general Parallel PR to echo the message that is sent through the advertisement campaignParallel PR (Stage2) in order to add value to the campaign Conducting a press conference where all media and sponsors will be invited to Press Conference officially announce the Final Ceremony of Star Chef The event to be held in City Amphitheater in Al Qurum Natural Park from 4 pm to 12 pmStar Chef Final Ceremony (The plan for the event will be detailed in a separate document) A thank you ad in a couple of daily publications thanking the participants,Thank You Advertisement sponsors and guests that attended Star Chef Final Ceremony 43. Titanium Sponsorship Benefits Event Named after Video ads in giant screen Company ad in Restaurant for a year Audio ads between events Ads in website(www.spicyvillage.com) Logos in Thanks ads Logos in Website Announcement by Celebrity Ads in event website (www.starchefhunt.com) Complementary VVIP Passes Full page ad in menu Complementary VIP passes Full page ad in Culinary magazine Complementary tickets Sales support for one year Video CD after the program Logos in teaser ads Photo DVD after the program logos in regular ads Culinary magazine copies Logos in event ads, fliers and mass mailer Menu Card Copies Logos in tickets Crowned dish of all winning dish named after Logos in Invitation company/Product Company name in Pre press release MOU on Product purchase for a year Announced & Join press conference Pre event press release Product display at Venue Mentioning in press release during the event Stall at Venue Post Event press release Product display at Spicy Village for one year Logos in Menu Launch ad Logos in application Mentioned during Menu launch Press release Logos participant pass Mentioned during Culinary magazine launch PR Logos in Judges badges VVIP Tickets for Menu Launch Logos in Participant folder VIP tickets for Menu Launch Logos in back drop Logos in Volunteers T-Shirts Logos in entrance arch & in Judges badges Logos in Star Chef Caps & apron Banners in at venue Number of slots- 1 Banners on the way to auditorium Amount - 15000 Announcement by compeer 44. Platinum Sponsorship Benefits Company ad in Restaurant for a year Audio ads between events Ads in website(www.spicyvillage.com) Logos in Thanks ads Logos in Website Announcement by Celebrity Ads in event website Complementary VVIP Passes (www.starchefhunt.com) Complementary VIP passes Full page ad in menu Complementary tickets Full page ad in Culinary magazine Video CD after the program Sales support for one year Photo DVD after the program logos in regular ads Culinary magazine copies Logos in event ads, fliers and mass mailer Menu Card Copies Logos in tickets Pre event press release Logos in Invitation Mentioning in press release during the event Product display at Venue Post Event press release Stall at Venue Logos in Menu Launch ad Logos in application Mentioned during Menu launch Press Logos participant pass release Logos in Participant folder Mentioned during Culinary magazine Logos in back drop launch PR Banners in at venue VVIP Tickets for Menu Launch Banners on the way to auditorium VIP tickets for Menu Launch Announcement by compeer Number of slots -2 Video ads in giant screen Amount - 10000 45. Gold Sponsorship Benefits Logos in Website Culinary magazine copies Ads in event website Menu Card Copies (www.starchefhunt.com) Mentioning in press release during the Full page ad in menuevent Full page ad in Culinary magazine Post Event press release Logos in event ads, fliers and mass Logos in Menu Launch ad mailer Mentioned during Menu launch Press Logos in ticketsrelease Logos in back drop Mentioned during Culinary magazine Banners in at venue launch PR Banners on the way to auditorium VVIP Tickets for Menu Launch Announcement by compeer VIP tickets for Menu Launch Logos in Thanks ads Number of slots - 8 Announcement by Celebrity Amount - RO 5000 Complementary VVIP Passes Complementary VIP passes Complementary tickets Video CD after the program Photo DVD after the program 46. Silver Sponsorship Benefits Logos in Website Photo DVD after the program Ads in event website Culinary magazine copies (www.starchefhunt.com) Menu Card Copies Full page ad in menu Mentioning in press release Full page ad in Culinary during the event magazine Post Event press release Logos in event ads, fliers and VVIP Tickets for Menu Launch mass mailer VIP tickets for Menu Launch Banners in at venue Number of slots - 12 Banners on the way to Amount RO 2000 auditorium Announcement by compeer Logos in Thanks ads Complementary VVIP Passes Complementary VIP passes] Complementary tickets Video CD after the program 47. Venue Sponsorship Benefits Logos in event ads, fliers and mass Post Event press release mailer VVIP Tickets for Menu Launch Banners in at venue VIP tickets for Menu Launch Announcement by compeer Number of slots-16 Logos in Thanks ads Amount -1000 Complementary VVIP Passes Complementary VIP passes Complementary tickets Video CD after the program Photo DVD after the program Culinary magazine copies Menu Card Copies Mentioning in press release during the event 48. Gift Sponsorship Benefits Logos in event ads, fliers and mass mailer Banners in at venue Announcement by compeer Logos in Thanks ads Complementary VVIP Passes Complementary VIP passes Complementary tickets Culinary magazine copies Menu Card Copies VVIP Tickets for Menu Launch VIP tickets for Menu Launch Number of slots-20 Amount - 500 49. Banner Sponsorship Benefits Banners At Venue Complementary VVIP Passes Complementary Tickets Number Of Slots - 25 Amount -200 50. Hope To See YouAtThe Event!