IT3196 Social Media Case Study

Gerald Choo

Ricky Raj

Kang Taiping

Eelynn Wu Xiang Xiang

AgendaObjective

Target Audience

System Overview

Social Media Channel

Success Matrix

Tools used

Action Timeline

Task distribution

Q&A

Objectives

Create a Facebook Application to cater to different people’s need and Interest

Share information and thoughts with friends within this community

Benefits to newbies in the interest

Target Audience

Who• Social Media Users• Adults, Marathon runners, Students

System Overview

Apps

CUSTOMIZING CREDIT/DEBIT CARD

Given Theme Customize the Credit/Debit card

• Design your own using the given tools and pictures• Upload your own design

Allow people to vote for their design Most voted will be launch

Benefits• A unique designed card• Increase Standard Chartered sales

CHECK-IN FOR CHARITY DONATION

Check-in• Standard Chartered Bank• Stores that is under Standard Chartered Card

Promotion

Standard Chartered will donate 5Cent Payment made with Standard Chartered Card,

5Cent will be donated Benefit

• Participate in charity• Stores increase sales

Investment Decision Making System

System that provides information to advise potential investors

Portfolio and report• Equities to invest in• Amount advised• Years involved and schemes

Users will help each other Potential investor can acquire financial

consultant

Benefit of IDMS do for StandChart• Allows an edge over competitors

• Educate users on investment

• Makes life simpler for financial consultants

• Indirectly brings in more investment revenue

Investment Decision Making System

STAND CHART CHART-TOPPER

A Search for the best home-made songs within Stand Chart communityUpload linksGain popularityWin and be recognized

Top 5 songs to be played at Singapore Marathon

Song creators to be awarded prizes and sponsorship

Saregama India Ltd is proud to announce its association with the Standard Chartered Mumbai Marathon. The premiere music company has just released the event anthem.

Benefits of Chart-Topper• Builds stanchart reputation

In the Arts-scene Cultivate raw talent Deeper engagement to heartlanders

• Enhance brand-name

• Become more reachable through music industry

STAND CHART CHART-TOPPER

TRAINING SYSTEM A system that provides training plan for

runners Coordinate with running app on mobile Achievement

• Multiple achievement to achieve• Share with friends and community

Training Plan• Step by step training to follow• Given 3 try to succeed• Alternative training plan

User can share their training plan and discuss how to achieve it

Benefits of Training plan• Keep runners motivated• Prepare runners for the marathon• Sense of achievement• Discuss training plan

TRAINING SYSTEM

DIET PLAN

A system that provides diet plan for runners System generated diet

• System provide necessary diet base on information given• User can follow the diet plan• Share with friends and community

Self select food source• Select food from choice• Submit choice to system• System provide alternatives to user• Share with friends and community

User can share their diet plan other alternatives differ from system

Benefits of Diet Plan• Keep runners diet on track• Prepare runners for the marathon• Allow user to last through the marathon• Discuss diet plan

DIET PLAN

PHOTO GALLERY “CONTEST”

A Contest for the best creative photo design for

StandChart Marathon.

• Design individual photos

• Upload photos into gallery

• Gain likes for picture

• Win and receive attractive rewards

Top 10 photos will be convert

to posters for display at the yearly

Marathon.

PHOTO GALLERY “CONTEST”

Benefits• Enhance Brand Awareness

o Knowing more about StandChart

• Attracted to StandChart Marathono More users would go for marathon for the sake of charity

• Winner will have a sense of Achievemento Top liked photos will be displayed at Marathon track.o Winner will be awarded prizes on the day of the Marathon

MAP PLOTTING FOR MARATHON

A Function that allows user to draw &

plot map for the junior marathon.

• Plot the marathon map

• Save & upload the plotted map

• Gain likes for best map plotted

• Win and receive attractive rewards

Map which garners the most likes

are chosen for the junior

Marathon race.

MAP PLOTTING FOR MARATHON

Benefits• Enhance Brand Awareness

o Let more students know of Standard Chartered Bank other than just POSB and DBS

• Promote Healthy Lifestyleo Encourage students to exercise to keep fit and relieve stress

• Free of Charge for participantso Fees is fully subsidized by the School such that lower

income family students need not think twiceo Goodies bag will be given out from StandChart itself

• Winner will have a sense of Achievemento Awarded with prizes & trophy in front of participants

SOCIAL MEDIA CHANNELS

SUCCESS METRICS

Sales

Number of Fans like

Geo-location Check-ins

Speed of growth

Engagement

SEO results

TOOLS USED Google Alerts

• Track product & industry

HootSuite • Track overall consumer statistic on network

Social Mention • Web tracking based on keyword specify

Klout • Measure online influence

ACTION TIMELINE

AprilM

ayJu

neJu

ly

August

September

October

November

December

Roadmap of Engagement

IDMS and Chart-Top-per

Training Plan and Plotting of Map

Photo Contest and Check-in

Customize Credit Card

Diet Plan

Launch of StandChart Community

10,000people

TASK DISTRIBUTIONS

Gerald• Training System • Diet Plan

TaiPing• Photo “Contest”• Map Plotting

Eelynn• Customize Card• Check-in

Ricky• IDMS• Chart-Topper

Q & A