Stages of SEO Maturity That Will Fire Up Your Revenue Results
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Transcript of Stages of SEO Maturity That Will Fire Up Your Revenue Results
![Page 1: Stages of SEO Maturity That Will Fire Up Your Revenue Results](https://reader034.fdocuments.us/reader034/viewer/2022052322/557cc0bed8b42a59078b4b2b/html5/thumbnails/1.jpg)
New To You: 5 Stages of SEO Maturity That Will Fire Up Your Revenue Results
conductor.com/DMF2011
![Page 2: Stages of SEO Maturity That Will Fire Up Your Revenue Results](https://reader034.fdocuments.us/reader034/viewer/2022052322/557cc0bed8b42a59078b4b2b/html5/thumbnails/2.jpg)
“The success of Searchlight is based on a combination of the people, the technology and the results. “ - Stefan Heeke, Siemens
About Conductor
Over 100 leading brands rely on Conductor
75+ employees, with backgrounds from Google, Yahoo & MSN
Most widely used SEO platform
Optimizing several billions worth of SEO revenue
conductor.com/DMF2011
![Page 3: Stages of SEO Maturity That Will Fire Up Your Revenue Results](https://reader034.fdocuments.us/reader034/viewer/2022052322/557cc0bed8b42a59078b4b2b/html5/thumbnails/3.jpg)
Tried SEO, Marginal Success The Rise of Paid
Search – companies focused hard here
Major Opportunity
PPC SEO
Recession – maxed out paid
SEO as the next major frontier
Market Evolution 2005 - Present
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![Page 4: Stages of SEO Maturity That Will Fire Up Your Revenue Results](https://reader034.fdocuments.us/reader034/viewer/2022052322/557cc0bed8b42a59078b4b2b/html5/thumbnails/4.jpg)
4.Scale
5.Compete
3.Measure
2.Invest
1.Try
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Five Stage of SEO Maturity
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Five Stage of SEO Maturity
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92% of traffic comes from page 1 Striking Distance
Budget
Strategy
Metrics
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Tracking Rank & Traffic Worksheet
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STRIKING ZONE KEYWORDS
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Five Stage of SEO Maturity
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Expand Keyword Expansion
Budget
Strategy
Metrics
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KEYWORD EXPANSION
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OR
IMPORTANCE OF SEO TECHNOLOGY
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SETTING SEO EXPECTATIONS
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Five Stage of SEO Maturity
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THE BOSS WANTS TO SEE ROI
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Tie SEO Metrics to Business Metrics Warning! Measure now or lose investment
Budget
Strategy
Metrics
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SEO ROI worksheet
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Five Stage of SEO Maturity
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Organize and Prioritize Make all keywords winners
Budget
Strategy
Metrics
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BUILD AN SEO TEAM
I’m the Link
Builder
I’m the Content Writer
I’m the Keyword Jockey
I’m the Strategist/
Analyst
I’m the Project
Manager
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Five Stage of SEO Maturity
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CRUSH THE COMPETITION SEO is a Zero Sum Game
Budget
Strategy
Metrics
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Create Internal Competition
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Quarterly SEO market share worksheet
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