SEO for Translation Companies - A 10-Year Journey v3...4.2 SEO Stages – Transition SEO §...
Transcript of SEO for Translation Companies - A 10-Year Journey v3...4.2 SEO Stages – Transition SEO §...
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SEO for Translation CompaniesA 10-Year Journey
By Luciano Oliveira
SEO
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Objectives
§ Present SEO concepts relevant to LSPs- Our journey: SEO work started in 2005- How to differentiate your efforts
§ Why Short-Term Doesn’t Work- SEO is a mature field of knowledge- Winners understand results take time
§ Provide Take-homes- A long-term strategy- Leading SEO tools and resources for your company
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Agenda
About The Translation Company
Website development
Historical SEO Stages
Our Integrated Approach to SEO
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The Future of SEO5
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2. Brief History
§ 2005- Until 2004: Luciano Oliveira worked in the Financial Services & Information Technology
industries- In 2005: Luciano starts as a State Approved Court translator in NYC- English to Portuguese as the first language pair. First website: BBPortuguese
§ 2007- Other languages being offered- Other language-focused websites developed: BBSpanish, BBGerman, etc.- 7Brands as an umbrella brand
§ 2014- Rebranding to “The Translation Company”
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3.1 Website Development - Framework
§ Frameworks- MS Frontpage in 2005- HTML Coding in 2007- WordPress since 2009
§ Domain/Brand Evolution- BBPortuguese.com registered in 2005- 7Brands registered in 2005- BBSpanish.com and 30 other registered from 2005 to 2007- Additional 100+ domains registered from 2008 to 2009- Consolidation of all BBs within 7Brands in 2010- 7Brands rebranded as TheTranslationCompany in 2014
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3.2 Website Development - Domains
§ 7Brands- Available in multiple languages- Corporate look’n feel
§ Mono-language websites- Major languages- Content about the language and the
respective countries- Helped us to attract larger LSPs as
clients
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3.3 Website Development - Consolidation
§ Current website
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4.1 SEO Stages – Beginning
§ Beginning of the SEO (1996 to 2009):
§ SEO = Onpage + Offpage
§ Onpage- Managing page elements such as title, keywords, text, etc.- Balance in keyword tweaking
§ Offpage: - Link Exchange- 3-way linking- Link Directories- Link Farms
§ Leader provider of SEO Services- Companies located in India- Dependent on cheap labor due to repetitive tasks
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4.2 SEO Stages – Transition SEO
§ Transition SEO (2010 to 2013)- Google Gets Smart: over 100 ranking factors
§ Google Algorithm Updates- Google Animals
- Panda x Thin Content- Penguin x Keyword Stuffing- Hummingbird -> Semantic, contextual search empowerment
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4.3 SEO Stages – Current SEO
§ Current Stage
§ Social Media as a main SEO fator- Facebook- Tweeter- LinkedIn
§ Initial random results on Google after a page update
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6.1 Integrated Approach to SEO
Content
ExternalTools
New Practices
Framework
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6.2 Integrated Approach to SEO – Our Rankings
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6.2 Integrated Approach to SEO - Framework
§ WordPress- Monthly updates- Dedicated Server: OVH in Canada (past: VPS.net andRackspace)- Safety: Sucuri + Backups
§ Design - Contest based: 99Designs + AmazonMechanical Turk- Image SEO (manually editing images plus Plugins)
§ Plugins
CMS Tree Page View Contextual Related Posts EWWW Image Optimizer
SEO Friendly Images Facebook Comments Featured Post
SEO Smart Links Bus. Shareholic Yoast SEO Premium
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6.3 Integrated Approach to SEO - Content
§ Service Content- Specialty Pages- Pages expanding on your strengths
§ Language Content- Introduction language lessons- Useful information for translation buyers
§ Country Content - Travel guides- Business tips
§ Infographics- Interesting topics- High probability of generating quality links
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6.3 Integrated Approach to SEO - Content
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6.4 Integrated Approach to SEO – External Tools
§ MOZ- Weekly Ranking Updates- Keyword Research- Other tools
§ Local - Moz Local- BrightLocal- Yext
§ Development- Yoast Site Review- eLance, Odesk -> UpWork- Eastern European Developers- 99Designs.com
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6.5 Integrated Approach to SEO – Adopting New Practices
§ Blogs- MOZ Community Blog- Yoast Blog
§ SEO Conferences - MOZCON - SMX
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7.1 The Future
§ Unique Content & Authoritative Links
§ Mobile
§ Rich Answers
§ RankBrain (Google)
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You are welcome to contact Luciano Oliveira at [email protected]
Any Questions?