SSEP 2009 foils
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Transcript of SSEP 2009 foils
air SemiconductorNew Enterprise Success Story for Swindon
(and impact of the 2008 / 2009 venture investment crisis)
David TesterFounder & CTO
New Enterprise Success Story for Swindon… and impact of the 2008 / 2009 venture investment crisis …
- The Market Opportunity
- Why Swindon?
- UK semiconductor technology clusters
- Swindon Innovation Centre & Silicon South West
- The M4
- Air Semiconductor
- Founders, Investors and the Air Team
- Journey from initial idea to prototype and customers
- GPS 2.0 and the digital camera market
- Follow-on markets for proactive GPS
- Development Costs and Investment
- Impact of the 2008 / 2009 semiconductor venture investment crisis
- Summary and Q&A
The Average (Good) Working Day in a High-Tech Start-Up
The Average (Bad) Working Day in a High-Tech Start-Up
Sell Tesco’s car park to Sainsbury’s
1_.@ DEF32ABC
4GHI MNO65JKL
7PQRS WXYZ98TUV
#0+*
Special offers at
Sainsbury’s today!
Press # for directions
Car park
Location targeted advertising is only possible with‘Always-ON’ positioning in mobile phones
Minimum standbycurrent:
2.1 mA
Average current*:
7.3 mA
Nokia 6233
Minimum standbycurrent:
2.4 mA
Average current*:
7.8 mA
Motorola RAZR V3i
Minimum standbycurrent:
3.6 mA
Average current*:
8.3 mA
Samsung E900
Minimum standbycurrent:
2.6 mA
Average current*:
9.4 mA
SEMC K610im
Minimum standbycurrent:
4.0 mA
Average current*:
8.3 mA
LG KG800 Chocolate
Minimum standbycurrent:
3.1 mA
Average current*:
9.9 mA
BenQ-Siemens SL91
* Current draw based on “average” use assuming battery recharge once every 4 days
‘Always-ON’ GPSThe Key to Proactive Location Based Services
How often does phone battery needs to be recharged if GPS active?GPS must be limited to 1-2mA (or 10% of phone power)
GPS 101Receive Power is -130dBm to -160dBm … 20dB to 50dB below the Thermal Noise Floor!
Regional geo-stationary
augmentation satellites
WAASWide Area Augmentation System – USA
EGNOSEuropean Geostationary Navigation Overlay
System – Europe
Earth radius
6,378 km
19,100 km
20,200 km
23,222 km
Galileo
GPSOrbit 11 hours 58 minutes
13,900 km/h
GLONASS
MoonApprox. 400,000 km
35,786 km
Geo-stationary
GPS6 orbital planes; 55° to equator
Galileo3 orbital planes; 56° to equator
GLONASS3 orbital planes; 65° to equator
Air Invents Continuous Adaptive GPS … offers both Low-Power & Position Accuracy
Competitor
Air
Low-Power
Ac
cu
rac
y
Summary of UK Semiconductor ‘Hot Spots’
Silicon Glen Silicon FenSilicon Alley
Sources: NMI Design Survey Report 2006NMI Members Map: http://www.nmi.org.uk/about-us/members/members-map
UK Semiconductor Locations Semiconductor Locations around the M4
US 12/039,865 and US 99/999,999Tracking Loops for Always-ON GPS Receiver
Location, Location, Location: Swindon and the M4
Silicon South West and Swindon Innovation Centre
Overview of Air SemiconductorInvestors, Awards and Founders
Steve GrahamCo-Founder & VP Marketing
Staff
Employee #1 (20 years experience)
Employee #2 (20 years experience)
Contract
Contract #1 (15 years experience)
Contract #2 (15 years experience)
Staff
Employee #3 (20 years experience)
Employee #1 (20 years experience)
Staff
Employee #4 (10 years experience)
Employee #5 (15 years experience)
Employee #6 (15 years experience)
Contract
Contract #3 (20 years experience)
Contract #4 (20 years experience)
Contract #5 (20 years experience)
2x Synopsys IC layout contractors
Staff
Employee #7 (20 years experience)
Employee #8 (15 years experience)
Contract
Contract #8 (20 years experience)
Contract #9 (15 years experience)
RFIC Design System Design ASIC Design Software Design
ex-CEO Andromedia (acquired Macromedia ‘99)
ex-CEO Frictionless Commerce (acquired SAP ‘06)
Hank IzumiVP Sales Asia
ex-CEO PortalPlayer (NASDAQ: PLAY)
ex-CEO S3 (NASDAQ: SIII)
Kent Godfrey
Michael Gera
David Tester
Board of Directors
Gary Johnson
Pond Ventures
Independent
Pond Ventures
ex-CEO TapRootHugh Thomas
Hugh ThomasCEO
Support Staff
1x General Admin
1x Finance ManagerCTO
CEO
Andy HeatonVP Operations
David TesterFounder & CTO
The Air Team
Initial Idea (in 2005) to Prototype Silicon (in 2009)
Red Herring 100 Europe 2008
April ‘08
Series-A Termsheet
April ‘06
Prof Izzet Kale joins Technical Advisory Board
October ‘08
Demonstrate GPS technology
July ‘08
Recruit external CEO
May ‘08
Exit stealth mode
Announce 1st
product
January ‘08
Gary Johnson joins Board of Directors
2x NASDAQ CEO (PortalPlayer & S3)
May ‘07
A1225 RFIC (v1)
April ‘07
A1250 single die GPS receiver
January ‘09
A1225 RFIC (v2)
February ‘08
J F M A M J J A S O N D
J F M A M J J A S O N D
J F M A M J J A S O N D
J F M A M J J A S O N D
2006 2007
J F M A M J J A S O N D
J F M A M J J A S O N D
J F M A M J J A S O N D
J F M A M J J A S O N D
2008 2009
Air Inc + Ltd incorporated
May ‘06
Development starts!
June ‘06
Engage with TSMC for silicon
Sept ‘06
IET Start-Up of the Year 2008
November '08
Electra Start-Up of the Year 2008
November ‘08
RFIC + FGPA platform
May ‘08
Air tracks GPS satellites with RFIC
March ‘08
Air tracks GPS satellites with RFIC + FPGA
June ‘08
Tracking DSP
Architecture
Acquisition DSP
Architecture
Air first PVT, confirms lab in Swindon
June ‘08
Acquisition DSP
Implementation
Tracking DSP
ArchitectureTracking DSP
Implementation
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D
Radio IC
Implementation
PVT &
Kalman Filter
Tracking DSP
Implementation
Radio IC
ImplementationA1250
IC design
Dual-Mode GPS
system design
Dual-Mode GPS
software design
A1250 silicon evaluation
airwave1 system development platformand prototype sample silicon module
Unfiltered CEP50 position accuracy is 2.8 metres
Prototype Product Performance
Push-to-Fix TTF @ -130dBm: 2.5sPush-to-Fix TTF @ -150dBm: 2.5s(Future push-to-fix TTF will be <1s)
Unaided cold start: -140dBmUnaided hot start -150dBm(Future hot start sensitivity -154dBm)
Tracking sensitivity: -152dBm(Future tracking sensitivity -160dBm)
Plot shows 20m (x axis) by 20m (z axis)
Positions grouped into 20cm x 20cm bins
Stationary receiver over 12 hour period
Air Technical Demonstration Platform … in Japan
Air Technical Demonstration Platform … in USA
GPS with airwave1 silicon
Initial Market: Digital Camera Market and Geotagging
9 M22 M
38 M
62 M
146 M 150 M 155 M 160 M 164 M
2008 2009 2010 2011 2012
GPS enabled DSC's DSC shipments
GPS modules developed by DSC partners
Proactive
VC Introductions
Unsolicited enquiries
Customer Status: 174 Active Customer LeadsMarkets:Camera, Cellphone, Laptop PC, Netbook, Digital Watch, Asset Tracking
37 active leads generated proactively by AirIncluding: Ability; Apple; Canon; Casio; DoCoMo; Foxconn; Fujifilm; LG; NEC; Nikon;Nokia; Olympus; Panasonic; Pentax; Ricoh; Samsung Electronics; Samsung Techwin; Sanyo Digital Imaging; Sony Ericsson; Softbank; Sony
20 active leads from VC introductionsIncluding: Google; Motorola; O2; Spreadtrum; Swatch; Vodafone
117 unsolicited enquiries resulting from PR activityIncluding: Mediatek; Microsoft; RIM; Altek; Fujitsu; Hitachi; HTC; Mitac; Compal
CSR / SiRF follow Air Semiconductor Always-ON
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Monthly Burn $K Total Burn $M
Development Cost and Investment ProfileM
on
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$K
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To
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($
M)
2006 20082007 2009
Success = Vision + Market + Money + Timing + Execution + Luck