SS Frida Kahlo USA - Black & White
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single vineyard Frida Kahlo is a woman who passionately embraced the adversities of life and found in her reality an opportunity to reinvent herself Her iconic identity and extraordinary artwork left behind a legacy that transcends and overcomes barriers of culture while inspiring her to constantly transform tradition into reinvention This is why we were inspired by Fridas passion, sophistication, elegance and attitude to create a new style of wine. LABEL SIMPLE ELEGANCE CATEGORY High likelihood to buy. High attractiveness. The strongest appeal for US regular wine drinkers is found in traditional labels, which feature carefully crafted contemporary elements. CONSUMER MILLENNIAL TREATER 28% share of total spend on wine in the US. Younger, higher spending Milleninals. More open to contemporary designs, but still seek traditional cues for authenticity.
Transcript of SS Frida Kahlo USA - Black & White
s i n g l e v i n e y a r d
Frida Kahlo is a woman who passionately embraced the adversities of life and found in her reality an opportunity to reinvent herself Her iconic identity and extraordinary artwork left behind a legacy that transcends and overcomes barriers of culture while inspiring her to constantly transform tradition into reinvention
This is why we were inspired by Frida�s passion, sophistication, elegance and attitude to create a new style of wine.
L A B E L S I M P L E E L E G A N C E C A T E G O R Y
High likelihood to buy.High attractiveness.The strongest appeal for US regular wine drinkers is found in traditional labels, which feature carefully crafted contemporary elements.
C O N S U M E R M I L L E N N I A L T R E A T E R
28% share of total spend on wine in the US. Younger, higher spending Milleninals.More open to contemporary designs, but still seek traditional cues for authenticity.
