Want to pamper

Your taste buds?

McD

McDonald’s -MINI CASE STUDY

McDonald’s serves 70million people each day, all over the world!!!

INCEPTION?

It all started with the famous

15-cent HAMBURGER

YES, IT IS A TRUSTED BRAND

WHICH HAS RECIEVED A LOT OF

LOVE

A BRAND is a promise between the firm and

consumer.

And

Next?

Building Brand Equity

LOGOSSLOGANS

SERVICE PACKAGES

ELEMENTS OF BRAND EQUITY

• McD always stood as a showstopper with its unique symbol and the

McD MAN

Attractive TAGLINE: Most of its customers gets connected to it by its unique TAG.

CORE BRAND VALUES

• Introduction of $1 menu, attracted teenagers and lower-income consumers.

Mc. Aloo tikki was the first Indianised flavour that grabbed many eye balls and gained a lot of

attention...

Something for kids toooo......

Always updated technologically

A life without a cause is life without effect.

Has been there through years to help children with leukaemia.

Due to its qualified BRAND EQUITY, it was successful in introducing in Secondary Association, the successful McCafe

BIG FAT

New healthy pop-ups such asSUBWAY, PANERA BREAD, etc.

Quality of food – always an issue

McDonalds makes enough money to be the world’s 90th largest economy but has paid least wages to the employees.

What is a Brand?

How to build Brand Equity

What are the risks being faced?

SUMMARY

Disclaimer Created by Srikari Sharma , VIT VELLORE

during marketing internship by Professor Sameer Mathur, IIM LUCKNOW.