Case-Study: How McDonalds used Mobile Engagement Platform Front Flip to promote a new product and reward customer’s in-store

In association

with

This case-study was kindly supplied by the Location Based Marketing Association (LBMA) – A partner of M for Mobile for the “Mobile Engagement in Retail” event (Sept 13-14, Denver) For more information visit: www.mformobile.com/retailusa

Case-Study: How McDonalds used Mobile Engagement Platform Front Fl ip to promote a new product and reward

customer’s in-store

Front Flip enables you to build strong customer relationships based on fun, trust and mutual value. Our Customer Engagement Platform is for any business, anywhere—from the shop on the corner to the global brand.

With Front Flip, you’ll delight your customers with instant prizes they can redeem at your location. Then you can reach out to your customers later by sending targeted gifts to their mobile phone.

Case-Study: How McDonalds used Mobile Engagement Platform Front Fl ip to promote a new product and reward

customer’s in-store

THE PARTNERSHIP

Case-Study: How McDonalds used Mobile Engagement Platform Front Fl ip to promote a new product and reward

customer’s in-store

Why use FrontFlip? What problem where you trying to address

A: We did it to open a new way to get our customers to try our new products.  We get reports from McDonalds that tell us a percent of

people that are aware of the  new product and percent that have tried the product.  We usually have much opportunity in the new trial

percentange and this seemed like a great way to have the customer win the product to try.

What was the length/duration of the campaign period?  Number of locations covered

A:Started in May and still on going.  8 locations in northern Colorado.

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Case-Study: How McDonalds used Mobile Engagement Platform Front Fl ip to promote a new product and reward

customer’s in-store  

Case-Study: How McDonalds used Mobile Engagement Platform Front Fl ip to promote a new product and reward

customer’s in-store  

What were the objectives/goals of the campaign

A: To increase trial of new products

Results (did you increase foot traffic, dwell time, loyalty, etc.)  By How Much

A: We did a gift campaign for our new Chocolate chip frappe and had 15% of our

customer base with FrontFlip to try the product for free.  Helped increase sales of the product

after the promotion was over.

Case-Study: How McDonalds used Mobile Engagement Platform Front Fl ip to promote a new product and reward

customer’s in-store  

Case-Study: How McDonalds used Mobile Engagement Platform Front Fl ip to promote a new product and reward

customer’s in-store  

I would recommend FrontFlip to anyone looking to increase repeat business or

increase new product traffic.

Case-Study: How McDonalds used Mobile Engagement Platform Front Fl ip to promote a new product and reward

customer’s in-store  

Case-Study: How McDonalds used Mobile Engagement Platform Front Fl ip to promote a new product and reward

customer’s in-store  

Case-Study: How McDonalds used Mobile Engagement Platform Front Fl ip to promote a new product and reward

customer’s in-store  

This case-study was kindly supplied by the Location Based Marketing Association (LBMA) – A partner of M for Mobile for the “Mobile

Engagement in Retail” event (Sept 13-14, Denver) For more information visit: www.mformobile.com/retailusa