SRCONF 2011 (Katie McNab & Dave Martin)
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Transcript of SRCONF 2011 (Katie McNab & Dave Martin)
Hello.Ka(e McNab
Talent Acquisi(on Mgr (UK, Ireland & South Africa)@RecruitGal / @PepsiCo_UKJobs
Dave Mar(n@TopBananas
What smartphones arein the audience?
How many applica(onsdo you get by post?
20 years ago did youbelieve the posted CVwould be replaced byOnline Applica(ons?
1973: First MobilePhone
1992: First online job board
1993: First SMS
1998: First mobile data
1999: Monster.com Launches
2002: 3G goes live in UK
2008: First iPhone 3G (apps)
Primary web access will be mobile
Online = Mobile
By 2013
MobileInternet BiggerthanDesktop Web
What are youdoing to own
yourrecruitment
space on mobileInternet?
"Mobile is a growing communica(on channelu(lized by billions of people. As a top employer,we're always looking for ways to connect withpoten(al talent, whether it is via provenchannels, trending channels, or an(cipatedchannels,"
Chris Hoyt, PepsiCo
JOE ZEFFMontclair, NJ
DAVE MARTINPeterborough, England
CHRIS HOYT, CHRISRIEGEL, and KATIE McNAB
PepsiCoDallas, Chicago, Reading
The brains behind the opera(on…
And some other folk…
iPad v1.0
Droid v1.0
iPhone v1.0
“What we do withmobile is a lot of fun,but it’s not a hobby.”
Chris Hoyt, PepsiCo