SQL Saturday #174 Charlotte BI Edition Event GuideSQL Saturday #174 Charlotte BI Edition Event Guide...
Transcript of SQL Saturday #174 Charlotte BI Edition Event GuideSQL Saturday #174 Charlotte BI Edition Event Guide...
SQL Saturday #174 Charlotte BI Edition
Event Guide
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TABLE OF CONTENTS
Welcome! ..................................................................................................................................................................................................................................................................................... 1
Gold Sponsors ............................................................................................................................................................................................................................................................................... 2
Silver Sponsors .............................................................................................................................................................................................................................................................................. 2
Bronze Sponsors ........................................................................................................................................................................................................................................................................... 3
Swag Sponsors .............................................................................................................................................................................................................................................................................. 3
Session Schedule .......................................................................................................................................................................................................................................................................... 4
Speakers ....................................................................................................................................................................................................................................................................................... 5
Event Organizers ......................................................................................................................................................................................................................................................................... 18
Volunteers .................................................................................................................................................................................................................................................................................. 20
SQL Clinic .................................................................................................................................................................................................................................................................................... 21
After-Event Party ........................................................................................................................................................................................................................................................................ 21
Floor Plan .................................................................................................................................................................................................................................................................................... 22
WELCOME!
On behalf of the SQL Saturday organizers & volunteers, we welcome you to SQL Saturday 174 BI Edition in Charlotte! There are 48 sessions on ETL, Data Visualization, PowerPivot, Data
Quality, Master Data Management, OLAP, Big Data, SharePoint, and SQL Server Administration.
There’s a great lineup of speakers, including 9 Microsoft MVPs and 7 Microsoft employees as well as numerous other industry experts. Microsoft CSS will be staffing a “SQL Clinic” table
to help resolve issues and discuss ideas. With over 300 attendees, there are numerous networking opportunities with technical professionals in the Charlotte area.
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GOLD SPONSORS
SILVER SPONSORS
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BRONZE SPONSORS
SWAG SPONSORS
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SESSION SCHEDULE
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SPEAKERS
Ben Adams Ben Adams is an Atlanta based SharePoint Consultant for Intellinet’s Portals and Collaboration practice. Ben has been working with
SharePoint since mid-2005 with the most experience in SharePoint 2010. Certified in SharePoint 2010 as an MCITP, Ben's passion is
SharePoint infrastructure, build architecture, and performance. Ben's favorite hobby when not with computers is sitting behind a baby-grand
piano.
Twitter: @bitsfromben
Evan Basalik
Evan spent 10 years doing R&D for a major textile manufacturer. He joined Microsoft 7 years ago and is currently an Escalation Engineer on
the SQL Server team. He specializes in Azure, connectivity, database client code, and Reporting Services. In addition, he has been working on
SQL Azure since before it was even called SQL Azure.
Blog: http://blogs.msdn.com/psssql
Kevin Boles Kevin is a SQL Server expert, working exclusively with the product since version 6.5. With almost 20 years of database experience, he holds
many SQL Server related certifications and is also an MCT and was a SQL Server MVP from 2007 to 2012. Kevin teaches occasionally and has
been a very successful independent consultant for almost 15 years. His passion is the relational engine, especially scalability, performance
analysis and tuning.
Twitter: @TheSQLGuru
David Botzenhart David Botzenhart has over 14 years of experience working in business intelligence and data warehousing. He is currently a principal consultant
with Cardinal Solutions where he provides guidance to corporations in improving productivity thru the use of business intelligence. Specializing
in data architecture for data warehouses, ETL design, data visualization and creative solutions in data presentation.
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William Carroll
Bill has worked for Microsoft for thirteen years and is a SQL Server Escalation engineer specializing in performance and service broker.
Russell Christopher Russell Christopher loves data and has photos to prove it. He works at Tableau Software as a pre-sales solutions architect. Russell's history
includes 14+ years at Microsoft helping people master the Microsoft BI stack.
Blog: http://tableaulove.tumblr.com
Twitter: @russch
Joe Dib Joe manages the Data Solutions Practice for Cardinal Solutions in Charlotte, NC. He spent all of his career, so far, manipulating data and
working with databases. Joe has worked on all phases of Business Intelligence (BI) and Data Warehousing (DW) lifecycle. He is a SQL Server
convert. He worked on SQL Server early on in the career, moved on to other DB platforms, then rediscovered SQL Server 2088 (and was sold
on it!).
Matthew Duffield Matt Duffield is a solutions architect designing and developing enterprise applications. He specializes in .NET and SQL Server with an
emphasis on HTML5, ASP.NET MVC, WPF, Silverlight, and mobile development. He also architects and designs dashboard, business
intelligence, data warehouse, and data mining solutions. He currently holds an MCSD.NET certification and was previously awarded
Microsoft MVP in Client Application Development. He is the co-author of "Building Rich Enterprise Dashboards".
Blog: http://mattduffield.wordpress.com
Twitter: @mattduffield
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David Eichner David Eichner is a licensed CPA and is also CEO of ICAN Software Corporation, a Microsoft Dynamics partner software development and
technology consulting firm. His career spans more than 20 years in various technical/managerial positions within industries as diverse as
military service, engineering/construction, municipal government, consulting and certified public accounting. Additionally, he holds various
national certificates in technology (MCDBA, MCSE, CNE, CITP, Dynamics CRM and ERP).
Twitter: @ICANSoftware
Luis Figueroa Luis Figueroa is an IT professional focused on delivering business solutions that leverage the Microsoft SQL Server platform. His area of
expertise is Data Warehousing and Business Intelligence but he is passionate about all things SQL Server. With 7+ years of experience in the
field, Luis has delivered data management solutions for companies in the Security, Online Marketing and Healthcare Industries. He is also the
Director of Sponsorship for the South Florida SQL Server User Group.
Blog: http://blog.extremebi.net
Twitter: @luisefigueroa
Katherine Fraser Katherine Fraser has been working in the IT field since 1995, focusing on database modeling and development in multiple domains such as
financial services, manufacturing, and logistics. In her current position as a BI technical fellow, she helps different product groups in her
company design and build data stores and reports, analyze information and visualize data. Katherine has a Masters degree in Information
Systems and has a weird passion for data storage and retrieval.
Twitter: @sqlsassy
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Leo Furlong Leo Furlong is the Practice Director of Business Intelligence at Intellinet. He specializes in Microsoft BI, specifically as it pertains to the Front
End BI tools like Analysis Services, Reporting Services, and the SharePoint BI tools PerformancePoint, Excel Services, PowerPivot, and Power
View. He is a graduate of the Georgia State Robinson College of Business where he obtained his Master of Business Administration with a
Concentration in Business Analysis.
Kevin Goode Kevin is the manager of Database Services at Inmar and the chapter leader of the Triad PASS chapter. He has 16 years of IT experience; 13
years of which has been SQL Server focused starting with version 6.5. He has worked in many industries including manufacturing, distribution
and logistics, financial services, IT outsourcing and has worked for several fortune 500 companies. His specialties include SQL Server
development, Performance Tuning, Business Intelligence, and ETL.
Twitter: @goodesql
Javier Guillén Javier Guillén works as a Senior Business Intelligence consultant for Mariner, a Microsoft Gold Partner in Charlotte NC where he architects and
develops analytical solutions across a wide range of industries. He is very interested in all things Analysis Services, and regularly blogs, speaks
and trains on topics related to best practices in semantic layer development, self service BI and DAX patterns. He is an active participant in
Analysis Services and Excel forums and has technically reviewed a number of popular books and whitepapers like "Many to Many Revolution
2.0", "Microsoft SQL Server 2012 Analysis Services: The BISM Tabular Model" and the upcoming "Microsoft Excel 2013: Building Data Models
with PowerPivot". Having a background in Cognitive Psychology, he is also very interested in the human factors that can increase the success of Business
Intelligence projects.
He shifted from being a C# developer to BI technology after spending one night developing a procedure to dynamically pivot/unpivot a set of data, only to
discover the next morning he could have done it easily using MDX. Since then, he couldn't stop talking about cubes and tuples -- even at family gatherings.
Blog: http://javierguillen.wordpress.com/
Twitter: @JaviGuillen
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Audrey Hammonds
Audrey is the Data Architect for Nexidia, Inc. in Atlanta and a SQL Server MVP. She loves data, and loves making applications happy by
designing databases that work. She digs interesting applications of T-SQL and tries valiantly to understand the internals of what makes SQL
Server work. She's a wife and a mother to two awesome sons. Occasionally she finds time to start a knitting project or read a book. She
blogs at datachix.com with one of her favorite people in the world, Julie Smith.
Blog: http://www.datachix.com
Twitter: @dataaudrey
Rick Heiges
Rick Heiges is a SQL Server MVP and Solutions Architect with Scalability Experts. He works with customers on solutions within the SQL Server
environment and is passionate about educating users on SQL Server by speaking at user groups, conferences, labs, and road shows across the
US, Europe, and Africa. He is very active in the SQL Community and served on the PASS Board from 2003 to 2011 in a number of roles,
including VP of Marketing.
Blog: http://sqlblog.com/blogs/rick_heiges/default.aspx
Twitter: @heigesr2
James Herring
James Herring is the SQL Server PDW TSP for the Greater Southeast District, Mid-Atlantic, and Federal regions for Microsoft.
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Geoff Hiten
Microsoft MVP Geoff Hiten is an Architect for Intellinet. Geoff began working with SQL Server in 1992 with version 4.2 and has used every
version since. He specializes in high-availability and high-performance SQL systems. Geoff was appointed for 2011 to fill an interim Director
position at the National PASS organization and was responsible for Virtual Chapters.
Blog: http://weblogs.sqlteam.com/geoffh/default.aspx
Twitter: @SQLCraftsman
Jason Howell
Jason Howell is a Senior Escalation Engineer working in the Microsoft Commercial Technical Support business unit, SQL Database Support group
from the Charlotte, NC office. He has 11 years of experience in a variety of SQL Server technology areas such as SQL Server Database Engine, SQL
Performance, Replication, Integration Services, Analysis Services, Master Data Services, and most recently on Data Quality Services. Jason is a
North Carolina native, has a degree in Computer Science from UNC.
Blog: http://blogs.msdn.com/b/jason_howell/
Fendy Huang Fendy Huang (MCTS/MCITP SQL Server 2008 BI) is a senior consultant for Mariner. She specializes in designing and delivering BI solutions in
Microsoft environment for many industries. Fendy holds a Master Degree in Computer Science. Prior to becoming a BI consultant, she
worked as an ASP.NET / C# application developer.
Blog: http://fendy-huang.blogspot.com/
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Mark Hudson Mark Hudson is an MCITP with many years of experience in business intelligence and data analysis. He has developed data solutions using
numerous platform tools including multiple SQL Server versions. He is a data architect and developer with CapTech. He also serves as a
leader of the Richmond SQL Server User Group (www.richmondsql.org).
Twitter: @HMarkHudson
Rob Kerr
Rob is CTO with BlueGranite, a Microsoft Gold Partner. Rob is a Microsoft SQL Server MVP and holds top Microsoft certifications in both SQL
Server Database Administration and BI Development. Rob has implemented data warehouse and business analytics systems for many
Fortune 500 companies. Rob is the lead contributor to msbiacademy.com, a site providing free on-demand training covering a variety of
Microsoft technology areas.
Blog: http://www.robkerr.com
Twitter: @robkerrbi
Jesse Kraut I went to the University of Pittsburgh and graduated with a computer science degree. I then went on to become a software engineer
specializing in Windows forms, C#, SQL Server, and reporting development in SSRS and Crystal Reports. From there I moved into an ETL role
using SSIS and began to explore the data warehouse architecture and loading data. Currently I'm a Business Intelligence consultant at
Mariner in Charlotte, NC and I specialize in ETL architecture and Reporting.
Blog: http://jessekraut.wordpress.com
Twitter: @JesseKraut
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Cathy Miller
Cathy is a Senior Support Escalation Engineer. Cathy works on the SQL Server Support team in Charlotte and has worked for Microsoft for over ten years.
Jessica Moss
Jessica M. Moss is a well-known architect, speaker, author, and Microsoft MVP of SQL Server business intelligence. Jessica's expertise
includes dimensional modeling, ETLs, semantic modeling, report design, and helping customers across industries successfully implement and
enhance their business intelligence solutions. Jessica enjoys sharing her knowledge with the central Virginia community, speaks regularly at
user groups, code camps, and conferences, and has co-authored four technical books.
Twitter: @jessicammoss
Mike Oryszak
Mike Oryszak is a SharePoint Server MVP and Architect with Intellinet in the Portals and Collaboration practice specializing in SharePoint
Architecture and Development. Mike has been living in the Raleigh-Durham, NC area since 1998 and has held a number of development and
consulting positions servicing clients from a range of industries including major financial institutions, telecommunications and
manufacturing.
Blog: http://mikeoryszak.com
Twitter: @next_connect
William E Pearson III
Bill created Island Technologies Inc. in 1997, and has developed a large and diverse customer base since. Bill's background as a CPA, Internal
Auditor, Management Accountant and SQL Server MVP (BI) enable him to provide value to clients as a liaison between Accounting / Finance
and Information Services. Bill has implemented enterprise business intelligence systems over the years for many Fortune 500 companies,
and focuses his practice upon the integrated Microsoft business intelligence solution.
Twitter: @Bill_Pearson
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Christopher Price Chris Price is a Business Intelligence Consultant with Pragmatic Works. He has his M.B.A from the University of South Florida and has worked
as a professional software developer since 1999. For the past couple of years his attention has been focused on the Microsoft Business
Intelligence stack. His interested span the BI stack from SSIS and SSAS to Performance Point.
Blog: http://www.bidn.com/blogs/cprice1979/
Twitter: @BluewaterSQL
Jose L. Rivera Jose L, Business Analytics Manager at Abarca Health and College professor at University of Phoenix, has over 9 years of experience
developing Business Intelligence solutions using SQL Server technologies, among others. In addition, he shares his knowledge and
perspectives as PRPASS Community Leader, college professor and Co-Leader for the Azure and Global Spanish virtual chapters. He holds the
MCTIP in Database Administration, Database Development and Business Intelligence for SQL Server 2008.
Blog: http://www.jlrivmir.com
Twitter: @jlrivmir
Paul Rizza
Paul Rizza is currently a Senior Consultant at Microsoft Consulting Services. He has over 15 years of SQL Server experience. Paul also has a
BS and MS in Computer Science.
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Rafael Salas
Rafael is a recognized speaker, published authored and blogger with more than a decade of relevant IT experience across multiple
industries. He specializes in Business Intelligence and information architecture and is the recipient of multiple industry awards, including
Microsoft Most Valuable Professional and The Data Warehouse Institute best practices as recognition for his expertise and high quality of
the solutions he and his team have built. His Areas of expertise include data integration and data quality, data warehouse architecture, data
analytics, data modeling and data visualization. Rafael is also an active member in the SQL Server technical community.
Blog: http://www.rafael-salas.com
Twitter: @RafSalas
Anthony Sammartino Anthony Sammartino is responsible for guiding the BI Solutions Division’s strategy, methodology, and operational execution, including
overseeing or engaging as a Solution Architect, Project Manager, or Technical Lead in all BI Projects for TekPartners. Before joining
TekPartners, Mr. Sammartino was President and Principal Consultant of APS Partners Inc., where he provided BI Consulting to many fortune
500 companies where he almost exclusively delivered solutions using the MS BI Stack.
Blog: http://www.anthonysammartino.com
Twitter: @apsammartino
Chris Skorlinski
Chris Skorlinski has been with Microsoft for 18 years. He is a Support Escalation Engineer at the Microsoft Charlotte NC office specializing in
performance tuning and troubleshooting Replication. His MSDN blog http://blogs.msdn.com/ReplTalk/ contain Best Practices, How To, and
Inside Replication tips for configuring and turning SQL Server Replication.
Blog: http://blogs.msdn.com/ReplTalk/
Twitter: @ReplTalk
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Julie Smith Julie Smith works as a BI Consultant for Innovative Architects in Atlanta, GA. She has implemented increasingly complex ETL solutions for
over a decade. She is an MCTS in SQL Server 2008 BI and holds a BA Degree from the University of South Carolina. She and Audrey
Hammonds co-created The Datachix Blog located at http://www.datachix.com where she writes regularly. She is a contributing author to
Wiley’s SQL Server 2012 Bible.
Blog: http://www.datachix.com
Twitter: @juliechix
Wayne Snyder
Wayne Snyder specializes in Business Intelligence Solutions, and is an international speaker, author, and PASS volunteer. He is a SQL Server
MVP, co-author of Knight's 24 Hour SQL 2012 SSIS Trainer, and author of the popular Learnkey SQL Server Training series. He is a
Distinguished Architect for Mariner(www.mariner-usa.com), who, on the weekend, sings and plays keyboards for the regional band -
soundbarrier(http://www.soundbarrierband.com ).
Blog: http://www.msbicentral.com/Home.aspx
Twitter: @sqlwayne
Dave Turpin Dave is the resident SQL Server (and Netezza) DBA for Quaero, a marketing automation firm and subsidiary of CSG International. He has
been working as an information professional for so long that his numerous degrees have no bearing on his work days. He has been working
with SQL Server since the glory days of 6.5 circa 1996. When not DBAing, he can be found cruising Charlotte greenways and bike trails on
one wheel.
Blog: http://www.daveturpin.com
Twitter: @sobrietytesting
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Rob Volk Rob Volk does deranged things with SQL Server, so you don't have to. A DBA in the Metro Atlanta area since 2001, he has also abused other
database and programming platforms elsewhere and elsewhen. In his spare time he accomplishes more than he does on the job, just don't
tell his boss.
Blog: http://weblogs.sqlteam.com/robv/
Twitter: @sql_r
Paul Waters Paul has over 16 years of experience working in IT-related fields. Over the past 10 years, he has focused on designing and implementing data
warehouses and business intelligence systems. Paul is the President of the SQL Server Innovators Guild in Greenville, SC. He was the
Technical Editor for the book "Microsoft SQL Server 2008 Integration Services Problem-Design-Solution" and contributed to the Wrox book
"Microsoft SQL Server Reporting Services Recipes: for Designing Expert Reports."
Twitter: @pswaters
Ira Whiteside Ira Whiteside is the BI Architect and has over 30 years of industry experience, hands-on experience in using Microsoft SQL Server 2005/2008
tools, including SSIS, SSAS, SSRS (Microsoft Reporting Services), MDM (Master Data Services), and Data mining. In addition, he has written
and blogged several articles for SQL Server Central and other publications as well as videos for PASS BI Virtual Chapter.
Blog: http://irawarrenwhiteside.com/
Twitter: @IraWhiteside
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Paul Wood Paul is a Microsoft Certified IT Professional (MCITP) specializing in SharePoint 2010 and MOSS 2007 and is a Principal Consultant with
Intellinet in Atlanta. Over the last 5 years, Paul has been specializing in SharePoint infrastructure, configuration and solution design,
implementing MOSS 2007 and SharePoint 2010 for several clients in the Atlanta area. His 17 years of IT industry experience span local
government, finance, retail, telecommunications, and IT consulting.
Blog: https://pwconsultant.wordpress.com
Twitter: @pwconsultant
Steven Wright Steve is the Director of Quality Assurance at SQL Sentry, which is located in the suburbs of Charlotte, North Carolina. He is a critical member
of the development team behind the award winning SQL Sentry Event Manager and Performance Advisor. Steve holds MCSD, MCDBA,
OCDBA 8i, and IT Project certifications. Prior to joining SQL Sentry in 2005, Steve developed and presented web based training courses for
Wachovia Bank.
Blog: http://steve.blogs.sqlsentry.net/
Twitter: @SQL_Steve
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EVENT ORGANIZERS
Rafael Salas
Rafael is a recognized speaker, published authored and blogger with more than a decade of relevant IT experience across multiple
industries. He specializes in Business Intelligence and information architecture and is the recipient of multiple industry awards, including
Microsoft Most Valuable Professional and The Data Warehouse Institute best practices as recognition for his expertise and high quality of
the solutions he and his team have built. His Areas of expertise include data integration and data quality, data warehouse architecture,
data analytics, data modeling and data visualization. Rafael is also an active member in the SQL Server technical community.
Blog: http://www.rafael-salas.com
Twitter: @RafSalas
Javier Guillén Javier Guillén works as a Senior Business Intelligence consultant for Mariner, a Microsoft Gold Partner in Charlotte NC where he architects
and develops analytical solutions across a wide range of industries. He is very interested in all things Analysis Services, and regularly blogs,
speaks and trains on topics related to best practices in semantic layer development, self service BI and DAX patterns. He is an active
participant in Analysis Services and Excel forums and has technically reviewed a number of popular books and whitepapers like "Many to
Many Revolution 2.0", "Microsoft SQL Server 2012 Analysis Services: The BISM Tabular Model" and the upcoming "Microsoft Excel 2013:
Building Data Models with PowerPivot". Having a background in Cognitive Psychology, he is also very interested in the human factors that can increase
the success of Business Intelligence projects.
He shifted from being a C# developer to BI technology after spending one night developing a procedure to dynamically pivot/unpivot a set of data, only to
discover the next morning he could have done it easily using MDX. Since then, he couldn't stop talking about cubes and tuples -- even at family gatherings.
Blog: http://javierguillen.wordpress.com/
Twitter: @JaviGuillen
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Jason Thomas Jason Thomas is a Business Intelligence Consultant with over 6 years of Microsoft BI experience and currently works for Mariner in
Charlotte, NC. He loves fiddling with big Analysis Services cubes and making pretty reports on them using SSRS. He is a Microsoft Certified
professional (MCSE in BI 2012, MCITP in 2008) and is a constant presence in the MSDN forums for which he was recognized with the
Microsoft Community Contributor award. When not working, he tries to escape from cleaning the dishes and other chores that his wife
gives him by blogging at http://road-blogs.blogspot.com. And yeah, he likes referring to himself in the third person!
Blog: http://road-blogs.blogspot.com
Twitter: @de_unparagoned
Melissa Coates Melissa Coates is a Business Intelligence developer in Charlotte, NC. As a Principal Consultant with Intellinet, she specializes in delivering
BI and Data Warehousing solutions. Melissa has more than 10 years of experience as a hands-on developer with various reporting and
analysis tools. She now works exclusively with Microsoft BI.
Formerly a CPA, Melissa is ridiculously proud to be an IT geek. Her background gives her a really beneficial blend of technical, business, and training skills.
She has a keen interest in visualization techniques and repeatable best practices. When Melissa steps away from the laptop, you can probably find her
hanging out with her border collie.
Blog: http://www.sqlchick.com
Twitter: @sqlchick
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VOLUNTEERS
Shannon Lowder Shannon Lowder is a Principal of database administration services with Hive Mind Consulting, a firm supporting the full SQL
Server stack. He's been working with SQL Server for over 13 years, holds a dual MCITP certification in development and
administration, and is moving over to the new MCSM path. His current passion in SQL is migrating on-premises database
solutions to Azure.
Blog: http://shannonlowder.com/
Twitter: @shannonlowder
Alberto Botero Alberto Botero is a Program Developer in the Computer Technology Training area at Central Piedmont Community College’s
Levine Campus. Alberto & other CPCC staff were instrumental in making arrangements for SQL Saturday 174 in Charlotte to be
held at CPCC.
Alejandro Mesa
Angela Henry
Anne Gates
Arthur Ketchel
Ben Adams
Brent Kremer
Carlos Salas
Caroline Faraino
Casey Williams
David Elliston
Derek Hornak
Douglas Purnell
Emma Waters
Fendy Huang
Henry Matthews
Holland Nance
Jay Taylor
Jegan Subramaniam
Jim Benton
Julia Schindler
Julie Smith
Katherine Fraser
Letron Brantley
Louise Webber
Mary Kay Oesterle
Neethu Sebastian
Paul Wood
To all the volunteers who pitched in to help make SQL Saturday 174 a success, we thank you!
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SQL CLINIC
Got a tough issue you're struggling with? Got an idea you'd like validated? Microsoft Customer Service & Support (CSS) Engineers will be on hand at SQL Clinic to help! Bring your error
message, query syntax, or other details to see if the CSS Engineers can provide some guidance that'll help you get closer to solving your issue. Don't be shy about bringing them a
question - these guys & gals love to solve problems! And, they're the voice of the customer back to the development teams so take this opportunity to chat with them.
SQL Clinic staffed by:
Cathy Miller
Jason Howell
Chris Skorlinksi
Bill Carroll
Sateesh Yele
Dandan Zhang
AFTER-EVENT PARTY
After SQL Saturday is over....well, it's not over! Join us afterwards at Beantown Tavern, 130 Matthews Station Street, Matthews NC 28105. It's located in the charming area of
downtown Matthews, just a couple of miles away from CPCC.
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FLOOR PLAN