SPRITE Brand AnalysisADV 420

INTRODUCTION OF SPRITE

• SPRITE Main Slogan

• OBEY YOUR THIRST

• SPRITE Commercial

TARGET AUDIENCE

• Young Generation

• People who are interested in NBA

• LeBron James

SOCIAL MEDIA MARKETING

• SPRITE official social media platforms

• SPRITE official website

• Facebook

• Twitter

• Instagram

• Tumblr

SOCIAL MEDIA MARKETING TO FOCUS ON

• Promote brand awareness

• Collect geographic and demographic data

• Update the recent news and events

• Contact with customers

SPRITE MOBILE APP & WEB STRATEGY

• No SPRITE official mobile app

• Develop a mobile app

• Event Promotion

• Need a FAQ Section

EMAIL MARKETING

• Sign up for email does not encourage people to join

• Need to provide information and events

• Better to provide free drinks or discount coupons

• Privilege for customers who signed up

KPI METRICS for SPRITE SOCIAL MEDIA

• Measure a number of click Like and Share

Consumption

Number of views and selling products

Sharing

Number of shared contents

Leading Generation

Use information with the number of click and conversion rates

SPRITE BUDGET

• Use $14 millions for advertising

• Coca-cola company

• Spend 5% of using Coke budget for advertising SPRITE

Source for Data

IMPROVEMENTS FOR SPRITE

• Create a Mobile App

• Update the events on social media

• Keep performance by checking KPI and metrics

• Build a strong relationship between customers and SPRITE