Building a

STARTUP?

Adrian Pica

- Startup Weekend Global Facilitator- Central European Startup Awards

- Founder at Obli.co- Techpeaks Accelerator Trento

- Working Capital - Rome- Startup Scout – inventures.eu

- Mentor at Spherik Accelerator - Cluj

Elevatorpitch

What is a

STARTUP?

STARTUP=

A cool name fora regular company

Difference between:

Supermarket, Restaurant, Factory

and

Evernote, Runkeeper, Instagram

Clear roadmap, planning vs experiment, pivot

Scalability

Monetization

What is an ENTREPRENEUR

?

Traits of an entrepreneur

Vision

Rulebreaking

Optimism

Persistence

Passion

Entrepreneurship is a mindset.

Lean Startup

Lean Startup

scientific approach to creating and managing startups and get a desired product to customers' hands faster.

ELIMINATE UNCERTAINTY

Lean isn't just about failing fast, failing cheap. It is about putting a process, a

methodology around the development of a product.

WORK SMARTERNOT HARDER

The question is not "Can this product be built? "

Should this product be built?

DEVELOP AN MVP

First step is figuring out the problem that needs to be solved and then

developing a minimum viable product (MVP) to begin the process of learning

VALIDATED LEARNING

The unit of progress for Lean Startups is validated learning

Idea stage

You need to

understand the problem!

“5 whys technique”

Customer discovery interviews.

GET OUT OF THE BUILDING!

Customer discovery interviews.

What to ask?

What product to hire for a job?

The Milkshake case.

Frequency is the key

Problem/Solution fit

Build an MVP

Explainer Video

Landing page

Wizard of Oz

Concierge

Piecemeal

Crowdfunding

Single feature MVP

Product/market fit

Test business model,pricing strategy

Market validation through retention

B2B, B2C

Type of Market

Growth

VC moneyPress

Start Hiring

MATE RIMAC

RIMAC AUTOMOBILI – CONCEPT ONE

“We regret the things we don’t do more than the

things we do”- Mark Twain

5 dollarchallenge

What would you do

with 5 dollarsand 4 hours?

Reframe the problem.Challenge assumptions.

The 5 dollarsis a limitation.

2 hours is the value.

First teamInflate tiresfor a few $

Instead of abusiness plan,

they experimented,learned and iterated.

Sounds familiar?

Second team.Saturday evening

Restaurantreservations

Best teamChallenged allassumptions.

Made 650$

Adrian Pica

www.fb.com/adrianpica

@adrianpica

www.linkedin.com/in/adrianpica