Springboard presentationtemplate jan07_001

CONNECT Springboard - Proprietary & Confidential

PRESENTATION TEMPLATE

December 2006


The goal is…

• To communicate the company’s story as clearly as possible

• To create excitement for the company to attract further resources

• To get a second meeting!

Every presentation is unique and will have its own flow, but a template is a good start


Presentation musts:

• Less Is More– 13-15 Minutes only– Graphics; Keep It Simple, Standard Logo

• 12-14 slides with key sound-bites (3-4 per slide…the rest is your story!)

• Utilize back-up slides to pull out during the Q&A session (anticipate questions and prepare)


Slide 1 – Introduction

• Presenter and company introduction must cover:– Who you are? What is your title?– What business you are in? – What markets do you compete in?– Significant company milestones to date

• 2-3 Questions for the panel to focus on– Business Model, Go-to-Market Plan, Funding, etc.

30 sec.

Elevator Pitch


Slide 2 – Pain

• What is the pain? Who has it? Will they pay for the solution?– Who is your ideal customer– Is your solution “the pain killer/must have” or “the

vitamin/nice to have”?

• Quantify the problem concisely! ($) How much does the problem cost to its owner?


Slide 3 – Your Solution• Compelling presentation of your solution

– Graphics, illustrations or pictures are highly recommended (Remember: Keep It Simple)

– Relate to the problem slide

• List the key points that will help the audience understand– Don’t explain the technology in detail– What is it? What it does? NOT how it does.– What will happen if it is implemented? How much will it save? What will

it allow your customer to do that couldn’t be done before?

• Why are they going to pay for a solution? – Cost savings?– Increased market share?– Elimination of a bottleneck?


Slide 3a – Value Proposition

• If appropriate!• Articulate the exceptional value to your customers• If there are more members in the value chain, articulate

value propositions for each; i.e when selling through a partner, strategic alliance to reach the end-user


Slide 4 – Business Model

• Who are your ideal target customers• How do they buy? Online? Trade? • Pricing model; how are you going to make money?• Revenue Model, how will your customers scale (sales

strategy)• Sell direct? Sell through (channels to market)• Graphs work


Slide 4a – Technology (Solution Description)

• If appropriate!• If the value is in cost savings focus on that aspect,

always relate to benefits• Layman’s terms• Graphs, pictures work• Assume that the audience does not know the

technological field you are in• Yet, give a compelling description without using

abbreviations or techy terms


Slide 5 – Market (How big is the problem?)

• Demonstrate a significant market opportunity• Size, growth, maturity (graphs)• Show how your solution is positioned in the market• Demonstrate how uniquely your product fits into the market• Focus on the smallest segment for credible penetration

– Ex, If you are selling wheat bread to the restaurant industry, the segmentation order should be:

• Restaurant industry size: $5555 (Total Available Market-TAM)• Restaurants that buy the bread instead of cooking: $444• Restaurants that buys wheat bread: $33• Restaurants that you can reach (your target):$2 (Served Available

Market – SAM)


Slide 6 - Competition• Competitive Landscape: list direct (same/similar solution

providers) and indirect (current other methods, but can move into your space) competition– Southwest Airline’s direct competitors are other airlines

but they declared that they are indirectly competing with all other available travel choices

• Large and small companies• How you are different?• Comparison of solutions based on customers’ decision

making criteria • Customer feedback, why you versus others?

Providing a detailed competitive analysis and listing the potential competitors increase your credibility


Slide 7 – Competitive Advantage • What is your unfair advantage?• What are the differentiated features that will hook the

decision makers?• How long does your solution last?• How often it will be replaced?• Why the customer should pay?• What is the value proposition?


Slide 8 – Go to market strategy• Marketing plan and Distribution plan (address

market risk) • The sustained initiatives and processes to acquire your

target customers– PR, Media, Search Engine Optimization, Advertisement,

etc.• How you are going to tackle the market?

– Direct versus Indirect distribution channels, alliance partners

• Identify customer acquisition cost and other business metrics; benchmark against competitors

• Highlight third party validation• Graphs work


Slide 9 – Company Traction• Team (could be your greatest strength)

– Short summary of the members key strength and achievements, particularly as it relates to the business (address management risk)

– Possibly board of advisors (if recognized)• Barriers to entry: Your existing IP/ IP strategy (address

technology risk)• Depending on the company stage, important milestones

achieved• Short personal experience to hook the audience and to

have a smooth transition to the “Problem” slide!


Slide 10 – Financials

• Financial Plan – Pro-Forma• Everyone knows that this is an estimate, but still they

want to know how realistic are the financials and if you are capable of predicting the market

• 5 Year realistic estimates – graph is a must• Highlight critical assumptions/milestones, and mention if

there is an important issue for the realization of revenue projections

• Don’t provide details, but be prepared to present and discuss them


Slide 12 – Funding (if seeking investment)

• How much $ are you seeking? • Where will the money be put to use?

– (i.e. 45% R&D, 20% Marketing, %10...etc)– Pie Graphs work nicely

• How long will the money last?• How long until you need another cash infusion or will this

be all the financing you need?


2006 2007 2008 2009

Strategic Planning

Phase IDevelopment

Phase IIDevelopment

Pilot Test

Mass Production (II)

2010

IPO

MassProduction (I)

Slide 13-Corporate DevelopmentSlide 13-Corporate Development

Time

ProjectMilestone

FinancialMilestone Fund

Raising (I)US$ 1 M Fund

Raising (II)US$ 1.5M


Slide 14 - Summary

• List your strengths unique to your company

• 3-5 points that you want from your audience to remember when they leave the room

• Repeat the 2-3 Questions you want the panel to focus on

Springboard presentationtemplate jan07_001

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