P ORTLAND G REENDRINKS | Springboard (CGV) P ORTLAND G REENDRINKS Springboard (July 13, 2012)
-
Upload
mara-nicolay -
Category
Documents
-
view
214 -
download
0
Transcript of P ORTLAND G REENDRINKS | Springboard (CGV) P ORTLAND G REENDRINKS Springboard (July 13, 2012)
PORTLAND GREENDRINKS | Springboard (CGV)
PORTLAND GREENDRINKSSpringboard (July 13, 2012)
PORTLAND GREENDRINKS | Springboard (CGV)
Springboard Question:
How should we change the revenue model for our
events to improve profitability while staying
true to our mission?
PORTLAND GREENDRINKS | Springboard (CGV)
Monthly Networking Events:
GOALS
Update our event revenue model to…
1. Have events be self-sustaining and generate more
profit
2. Generate at least $2000/month (vs. $500/month
currently)
3. Respect current mission
4. Give back more to the community
PORTLAND GREENDRINKS | Springboard (CGV)
About Portland Greendrinks: Current Mission
Building a sustainable economy in Portland through unique social events that connect people to one another, local nonprofits, and local
businesses.
• A broader interest in sustainability; environmental, economic, and social issues now serves as the common thread between attendees.
• ‘Triple bottom line’ guides Portland Greendrinks BoD decision making (People, Planet, Profit)
• Our Product: Social Connections, Money & Awareness to Nonprofits, Exposure to Influential Demographic for Businesses
PORTLAND GREENDRINKS | Springboard (CGV)
Our Organization:
Monthly Networking Events
PORTLAND GREENDRINKS | Springboard (CGV)
About Portland Greendrinks: Event Format
PORTLAND GREENDRINKS | Springboard (CGV)
Our Organization:
Who Comes to Greendrinks?
Young Professionals *** 60% Female *** 25-44 yrs old *** Socially Progressive *** ‘Over 12,000 attendees served
since 2008’
PORTLAND GREENDRINKS | Springboard (CGV)
Our Organization:
Past Business Partners
• 40+ Business Partners (since ’08)
• Venue Host or Sponsor ($500)
• Untapped Potential
PORTLAND GREENDRINKS | Springboard (CGV)
Our Organization:
Past Nonprofit Beneficiaries
Since 2008, 50+ nonprofit partners, over $20,000 raised
PORTLAND GREENDRINKS | Springboard (CGV)
Portland Greendrinks:
Case Study: 645 Congress
• 645 Congress, the historic former "Portland Hall" dorm-turned apartment and retail space hosted Greendrinks in April 2010.
– Over 350 people attended the event.
• During the event, tours were given to attendees, promoting the available apartments
• 645 Congress selected Portland Green Streets (PortlandGreenStreets.org) as their Featured Nonprofit for the event.
– Greendrinks helped Green Streets craft an online survey and set up a laptop bank at the event.
– Over 200 attendees participated in their survey
– Over $900 was raised for their organization at the event
• “Everyone here is talking about Greendrinks and what an amazing impact it has had raising our profile in the Portland community!”
– Justin Alfond, Co-owner of 645 Congress
PORTLAND GREENDRINKS | Springboard (CGV)
Our Organization:
A couple notes…
• No paid staff.
• 12 Working Board Members on BoD
• ‘Do everything but brew the beer’
• 5 Advisory Board Members on BoD
• Event Attendees are not ‘members’ of our organization
• 3500+ likes on Facebook, 2000+ email subscribers
PORTLAND GREENDRINKS | Springboard (CGV)
Monthly Networking Events:
FinancesAverage Monthly
EventANNUALIZED Avg.
Monthly Event
REVENUE Sources: - -
Hosting Fee $500 $6000
Door Proceeds $1040 $12,480
Payment from Brewers $1600 $19,200
TOTAL REVENUE $3140 $37,860
TOTAL Cost of Goods Sold
-$2380 -$28,560
GROSS PROFIT $760 $9120
GROSS MARGIN 24.2% 24.2%
TOTAL EXPENSES -$176 -$2112
NET INCOME $584 $7008
NET MARGIN 18.6% 18.6%
PORTLAND GREENDRINKS | Springboard (CGV)
Monthly Networking Events:
Potential Options• Raise Door Fees
• Planned for 2013
• Sponsorship Opportunities/ Restructuring
• Media Partner(s)/ Sponsors
• Offer Annual Memberships
• Raise Hosting Fee
• Change nonprofit donation structure
• Increase # of attendees
• ??
PORTLAND GREENDRINKS | Springboard (CGV)
Springboard Question:
How should we change the revenue model for our
events to improve profitability while staying
true to our mission?