Spring/ Summer 13 Macro Trend

African Renaissance….....................................................................................................................................

Contents…...............................................................................

Page 1 Research mind mapPages 2-3 2013 Emerging marketPage 4 2013 event influencePage 5. Inspiration from African designPage 6 Historical reference: The Roaring TwentiesPage 7 Art deco inspirationPage 8 2013 Architectural influencePage 9 2013 Cinema releasePage 10 Street stylePage 11 Runway inspirationPage 12 Celebrity fashionPages 13-14 Colour palettePages15-16 Graphic & Print ideasPage 17 TexturePage 18 Capsule collection S/S 13Pages 19-20 Target brand: AnthropologiePage 21 Adaptations for A/W 13Page 22 Bibliography

The Evening dress

African Renaissance s/s 13

Trend Research

Emerging markets

Design/ aesthetic

Historical references

The Economic state

Music/ Cinema releases

world affairs

People of interest

Predicted Consumer

patterns

SS 13

CultureCulture

The 2013 African Summit is set to take place in February 2013.

The conference will be a special one- day examination of the latest commercial

opportunities across the continent, putting Africa back on the fashion map.

With Europe in crisis, Us in decline & rapid investment from Asia are we on the cusp of an

African Renaissance?

The Continent's combined economies are predicted to grow at a rate of 7% over

next 2 decades (more than China)

The Continent's combined economies are predicted to grow at a rate of 7% over

next 2 decades (more than China)

www.economistconferences.co.uk/

The GDP of the largest 11 African Countries are expected to be bigger than Russia and china by 2020

Critical. Current. Challenging

Trips/arrivals are predicted to rise from 4.6% in 2013

It is estimated that the continent has around 300 million people with incomes in excess of their

basic needs, up more than 60% from a decade ago.

It is estimated that the continent has around 300 million people with incomes in excess of their

basic needs, up more than 60% from a decade ago. The wall Street Journal June 2011

Emerging markets SS 13SS 13Large middle-income market produced by Economic and trade development in Nigeria . As s result, arrivals to Nigeria are set to rise 3 % over 2012-2016.

'The fashion capital' Johannesberg's thirst for fashion culture accelerated by the arrival of international luxury brands on the doorsteps of the country’s emerging nouveau riche market, also known as ‘The Black Diamonds.’

“South African stocks will rise 10 % to 15 % over the next three years”

Major Brands targeting South & Nigeria. e.g. Zara, Gap, Mango.

South African born Thando Hopa is wowing the fashion world alongside challenging prejudicesfor others with albinism.

Johannesburg, The guardian,November 2012

South African born Thando Hopa is wowing the fashion world alongside challenging prejudicesfor others with albinism.

Johannesburg, The guardian,November 2012

Economist online 2012

Montage Africa Media Ltd, a leading media and publishing house in Africa is organizing a beauty, fashion Expo to be held in Abuja, Nigeria. Geared towards introducing the Made in Nigeria’ products this event will showcase Nigerian markets to our African counterparts and increase participation to include textile manufacturers and dealers across Africa. Beauty they say is in the eyes of the beholder; exhumes elegance, class and trend. Thus, (MAFBE) seeks to showcase real talents who have made this industry very attractive and lucrative through.

Events

Featured designers: (left) Funlayo Deri & Eredappa (below.)

Fashion: World…..............................................................................

Zulu jewellery

The diverse culture of South Africa provides a fusion of contemporary and traditional African design.

Tradition dress of South: Ndebele Tribe Trakhamsa design

North African dress and decoration fuse middle eastern inspired piece with traditional motifs and bold colour palettes.

Historical reference….................................................................................

Josephine Baker, international star of sensational, exotic cabarets was the very zeitgeist of the Deco

years. Most famously, She was joined by a cheetah, the idea was

that the cheetah would complement perfectly Bakers image; half exotic, untamed

creature; half elegant beauty and sophistication.

'Art Deco: 1910-1939', The V&A, March 2003.

The morals, fashions and mood of the 1920s was a drastic departure from those of the two preceding decades. It was the era of the first you rebellion and this was reflected in less restricting clothing, ellusive behaviour and frivilous spending.

The predicted prosperous economic state of Britain for 2013 mirrors the early 1920s; an extravagant way of living paired with a sophisticated silhouette creates a rebellious & fantasy inspired trend.

Decadence Rebirth Fantasy

Influence: Art Deco

The Art Deco movement in the 1920s was characterized by geometric shapes, parallel lines, concentric circles, step patterns, stylized flowers and other abstract motifs. Africa provided one of the richest sources of exotic imagery for Art Deco designers.

Art Deco jewellery featured futuristic material such as bakelite, chrome, and aluminum Dynamic colour combinations and the use of crystal, marcasite, rhinestone and diamonds were popular.

Laubner. E, 'Fashions of the Roaring Twenties' , Schiffer Publishing Ltd

Design influence….................................................................................................................

As a reaction against technological advancement & mass production, along with economic prosperity, a shift towards authenticity &l uxury in design occurs.

Detail

craftsmanship

Authenticity

Aspiration

Ralph Lauren s/s 11

Art Deco revival

Mary Macdonald Interiors

(below right)

African Renaissance s/s 13

CinemaCinema

Sophisticated silhouette

embellishment

1920s fashion

S/S 13S/S 13With the release of 'Great Gatsby' the fashions of the 1920s will be in the limelight. The opulence, silhouettes and embellishment of the era act as tools for a new trend translation next spring/Summer

Street style

Detail

Colour

www.facehunter.blogspot.coml "

www.streetpeeper.com

Inspiration comes from the diversity and experimental outfits of today's street style. The Trend picks up bold colours, shapes and statement pieces of the youth.

Embellishment

Shape

Runway inspiration

ChloeAnita Quansal

Etro s/s 12Anita Quansal

Inspiration from the runway includes lavish fabrics, fluid lines and sophisticated silhouettes. Key pieces include the statement jacket, elegant evening dress and bold accessories.

Missoni s/s 12 Holly Foulton

African Renaissance S/S 13

Celebrity Inspiration

Anna Della Ruso: Quirky details

Nicole Richie: Accessories

The sophisticated stylista: Olivia Palmero

Its all about the detail: Celebrity faces from the fashion pack convey subtle nod to trend for spring/ summer 13 with exquisite, one of detailed pieces. Trend filters through to hair, make-up and jewelery for an easy take on African Renaissance. Key features from the fashionistas include the clutch bag,thair accessories and uber arm candy

Colour Palette…............................................................................

From subtle beiges to sophisticated dove grey the beauty of the 1920s aesthetic is present along side bold shades echoing Art Deco and African prints.

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l From top left vogue cover 1924, Art Deco light: Art Deco Fashion, Suzanne Luissier 2003

French illustrator George Barbier

Base colours resemble subtle shades of 1920s, giving trend great versatility. Spring Accents inspired by Art Deco movement and traditional African colour palette.Summer sees a more muted pastel shades.

Base Palette

Spring ascents

Summer Ascents

Colour in focus…....................................................................................

SS 13

Graphics and Prints: inspiration

Vivid colour combinations: Natalie Gonacara

The Wiener Werkstatte

African influences: Sonia Delaunay

Above right: Art Deco MotifsZiggurat, flamestitch, diamons,

scallop, fan, sunburst,

Inspiration comes from Art Deco, with reference to traditional African prints and motifs and artists and designers from the Avant-Garde.

The Ballet Russes

Graphics & Prints…..........................................................................................

African Renaissance

SS 13

Key motiffs: birds and nature

Geometric shapes

architectural lines.

Inspiration comes from African prints, raffia-work, tribal sketches and intricate beading. African Renaissance attempts to reference traditional African ideas with a contempory, stylized twist. Fuzing the exotic with the decadence 0f the 1920s era.

Traditional Ankara printed wax gold leaf

Inspired byArt Deco

African Renaissance: Texture….......................................................................................................

SS 13SS 13

Taking inspiration from the 1920s and African tradition, textures are vast with intricate detail and oozing luxury for the high end retailer.

Inspired by Art Deco and the

Avant-garde, Gold leaf adds glamour

and luxury

Intricate beading

Fringing for

evening dresses

Silky layers for blouses and dresses

Collection Spring/Summer 13…........................................................

Art Deco hair pin

For next Spring/ summer African Renaissance will bring vibrancy, the lure of the exotic and elegance to the runway. With it's 1920s inspired silhouette and art deco references; the diverse collection offers the customers a wide array of options from African print jackets to embellished evening numbers.

Left: The evening blouse: 1920s inspired deep neckline with ethnic style finish.

The everyday blouseSwimwear inspiration:

Roberto Cavalli s/s 12

An emphasis on the back comes from 1920's evening-wear for everyday tops and evening dresses.

Layering option

Printed harems inspired by Paul Poiret.

Trend in motion: High end…..........................................................

[On the their customer]“We've learnt so much about you; like how you appreciate innovation, artfulness and good design..”

Trend adapted to luxury brand Anthropologist via statement pieces from the token clutch to the summer evening dress. The luxury retailer

embodies exclusivity and feminine charm with its intricate detailing & craftmanship and treasure

trove likeness.www.anthropologie.eu

Trend in motion: High street…...................................................................

Jewelery Homeware

Party range

The diversity of 'African Renaissance' allows the adaption to the high street. In order to a custom Retailers known for their fast fashion such as H&M, most popular, universal elements would be emulated with signature colour palettes, motifs and prints. Good quality is ensured by the retailer's solid policy guaranteeing the decadent nature of African renaissance’s remains.

Images: www.hm.com

“Quality is a central issue, from initial

idea to final product. Our

quality testing is extensive.”

Collection Autumn/ Winter 13…..............................................................

P;

Izabel

Milan fashion wk 2/2 12 Etro

Layering option inspired by max aziria a/w 11

Looking ahead, trend incorporates autumn/ winter necessities from heavier fabrics to richer hues. 1920s inspired faux fur and gold embellishments add a festive and glamorous touch ideal for the party season.

The embroidedr jacket is transformed to the thigh-skimming coat with beading detail inspired by Isabel Marant s/s 12 (below)

The smart tee inspired by Gucci dress

Buttons inspired by art deco

Bibliography…........................................................................................

Pages 2-3 2013 Emerging market: uncreditedPage 4 http://www.mafbe.com/Page 5. Inspiration from African design: uncreditedPage 6 Art Deco Fashion Suzanne lussier v& A publishing 2009Page 7 Art Deco Fashion Suzanne lussier v& A publishing 2009Page 8 cuff http://luxpresso.com/news-time-n-style/ralph-laurens-art-deco-jewellery/9747Page 9 telegraph.co.uk blog escapade clothes on filmPage 10 Street style as creditedPage 11 Missoni image: http://blog.buzzjeans.com/2012/01/buzz-jeans-2012-trend-report-under.html www.vogue.comPage 12 Celebrity fashion uncreditedPages 13-14 as credited others: my own photographsPages 15-16 (1st page) Source: 'The Golden Age': the Ballet Russes V&A 2010 (2nd)J.Baker image: http://theyhadfaces-silentfilmblog.blogspot.co.uk/2010/10/josephine-baker-amazing-life.html bird http://uniquespool.com/african-print-474/ cloths: http://www.africanclothesstore.com/product/african-fabrics-categories/printed-wax-gold-leaf-nichemPage 17 my own plus Proenza: Schoulerhttp://www.nytimes.com/slideshow/2007/09/10/fashion/shows/20070910_FASHION_SLIDESHOW_5.htmlPage 18 Capsule collection S/S 13 my sketches plus swimsuit: http://www.vogue.co.uk/fashion/trends/2012-spring-summer/afrocentric/gallery#/fashion/trends/2012-spring-summer/afrocentric harems: http://www.etsy.com/listing/102703819/terracotta-african-print-bianca-haremPages 19- www.anthropologie.euPage 20 a www.hm.comPage 21 my sketches plus Etro- fur: http://www.hji.co.uk/blogs/2011/09/milan-fashion-week-springsumme cloth:-htmlhttp://www.africanclothesstore.com/product/african-fabrics-categories/printed-wax-gold-leaf-nichem Black top Gucci: http://www.harpersbazaar.com/fashion/fashion-articles/art-deco-fashion-trend-0312#slide-13 Button cuff: my photo