SPRING / SUMMER

2013

FEMALE

FEAR

AND

CLOTHING

“There was madness in any direction, at any hour. You

could strike sparks anywhere. There was a fantastic uni-

versal sense that whatever we were doing was right, that

we were winning”

SPRING / SUMMER 2013

Mint400 jacket / multicolored

Mint400 shorts / multicolored

Bazooka Sweat Short / white striped

Bazooka Pants / white striped

Hotel Trench / white striped

Hotel Trench / blue,white linen

Hitchhikers Shirt / blue, white pattern

The Blonde Tee / white striped

Mint400 Shorts / multicolored

Roulette Dress / white striped

Impala Dress / white striped

Hotel Trench / beige

Impala Dress / white striped

Hitchikers Shirt / white striped

Raoul Shorts / grey,white

Hitchhikers Shirt / multicolored

Raoul Shorts / multicolored

Mint400 Jacket / blue

Rest Stop Dress / grey

Rest Stop Dress / blue, white linen

Roulette Top / white striped

Mint400 Shorts / white

Mint400 Jacket / offwhite

Impala Dress / natture

Duke Jacket / grey

Roulette Top / white striped

Mint400 Shorts / offwhite

Roulette Top /grey

Mint400 Shorts / blue

Bazooka Sweat Long / white,blue linen

Hot Pants / reverse grey

Bazooka Shirt Long / nature

Gonzo Shorts / beige

The Blonde Tee / grey

Gonzo Pants / offwhite

Newly established fashion label Friture explores the limits

between classical clothing icons and high fashion. The brand

is wearable but still surprising and has a casual downtown

style, with focus on details and high quality fabrics.

All Friture pieces are designed and produced in Scandinavia

and Europe with a smile.

SPRING / SUMMER 2013

Behind the brand is Norwegian fashion

designer Vigdis Johnsen, and Danish

graphic designer Mads Svindt. The

duo presented their first collection

S/S-10 “The Dating Collection” during

Copenhagen fashion week, august

2009. At that time the brand worked

on conceptual collections aiming for

the catwalk and art scene. During

the past couple of years Friture has

been developing towards a more ready

to wear style, still maintaining the

surprising universe

With the S/S-12 collection “Fit This!

and all the other clothes” Friture

showcased their first, complete

sales collection during Paris Fashion

Week. With this collection Friture was

awarded a work grant from Innovasjon

Norge, Norway.

SPRING / SUMMER 2013

www.hotfriture.com

SHOWROOM (DK)

Overgaden Oven Vandet 10,3

1415 Copenhagen K

Denmark

+45 51934757

sales@hotfriture

STUDIO (NO)

Austmarka 22

4070 Randaberg

Norway

mailus@hotfriture

Models: Henrii and Jo Hanna Gertz Andersson

Styling/design assistants: Pille Pernille Horst and Agla

Stefansdottir

Graphics: Your Local Studio

Art Direction and photo: Friture

From the bottom of our hearts, thank you!

Bazooka Shirt Long / blue, white linen

Bazooka Pants / blue, white linen

Gonzo Shirt / blue, white pattern

Gonzo Shorts / blue, white pattern

Gonzo Shirt / multicolored

Gonzo Pants / blue

Gonzo Shirt / beige

Gonzo Shorts / blue

Gonzo Shirt / blue

Raoul Shorts / blue, white linen

The Road Tee / grey

Raoul Shorts / multicolored

The Road Tee / white,blue linen

Raoul Shorts / reverse grey

The Road Tee / nature

Bazooka Pants / nature

Bazooka Sweat Long / multicolored

Gonzo Shorts / offwhite

The Road Tee / blue, white linen

Hot Pants / grey

“There he goes. One of God’s own prototypes. A high-powered

mutant of some kind never even considered for mass production.

Too weird to live, and too rare to die”

SPRING / SUMMER 2013

SPRING / SUMMER

2013

MALE

FEAR

AND

CLOTHING