Spring Into Social: A Review of the Latest Changes to Popular Social Platforms
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Transcript of Spring Into Social: A Review of the Latest Changes to Popular Social Platforms
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Ansley SudderthSocial Media Training & Communications
Coordinator
Spring Into Social! A Review of the Latest Changes to Popular Social Platforms
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• Social Media Stats• Facebook Updates and Features
– New Icons– News Feed– Mobile– Timeline– Graph Search
• Pinterest Updates and Features– New Layout Specs– Web Analytics and Resources
• Introduction to Vine• What You Can Do Today!• Valuable Links • Q&A
Agenda
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Social Media Stats
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Social Media Stats
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All icons are signature “Facebook blue”
Streamlined
Uniform look
New Icons
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The news feed is one of the most important things we've built.
…the most personalized newspaper.
…the stories around you deserve to be displayed with more than just text.
How we're all sharing is changing and the news feed needs to evolve with those changes. This is the evolving face of news feed.
News Feed
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News Feed
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News Feed
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News Feed: Present Day
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News Feed: Multiple Streams
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News Feed: Multiple Streams
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News Stream
Music Stream
News Feed: Multiple Streams
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Mobile
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Mobile
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• Redesigned sections• Cleaner layout
Timeline
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About
Friends
Photos
Status Updates
Timeline
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Timeline for Brands
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Events
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facebook.com/about/newsfeed
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Graph Search
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The Power of Pinterest
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New Layout
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-Images display much larger now
- New width is 735 pixels wide (formerly 600)
Image Size
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-Categories are now located on the far left next to the Search box
Categories Dropdown
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-New red ‘Pint it’ button in the upper left of each pin -Ability to comment AFTER opening/clicking the pin
-No longer leave comments on the home or category pages
Buttons
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-Option to go to the direct source
-Bar of related pins
Website and Related Pins
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Settings Page: Basic Information
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Settings Page: Email Notifications
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Settings Page: Social Networks
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Pinterest for Business
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-Track your pinning activity
-Learn what pinners like
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• Pinterest Web Analytics: See what people are pinning from your website
• Pinterest.com/Source/YourDomain: See what people are pinning from your website
• PinAlerts: Receive email notifications • Pinerly: Suite of tools to post and measure while suggesting
content to pin• Curalate: Finds and consolidates comments and conversations,
aids discovery of fans and advocates• Pinfluence & Pinpuff: Measures your popularity on Pinterest• Repinly: Finds the most popular pinners, boards and pins on
Pinterest• PinReach: Understand engagement (repins, followers, pins, likes,
comments, trends)
Pinterest Analytics Resources
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Introduction to Vine
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-Quick walkthrough of a floor plan
- Shots of popular landmarks around your community
-Six second testimonials
Vine
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• Take the Visual Route• Engage with your audience on more than one
channel• Repurpose your content• Monitor your Pinterest Analytics• Dip your toes in the water with Vine
What You Can Do Today
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• Pinterest Redesign Infographic: http://on.mash.to/Y0qio2
• Pinterest Web Analytics Walkthrough Video: http://bit.ly/XTxsIf
• Apartment Community on Vine: http://bit.ly/11fkweD
Valuable Links
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Q&A
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http://mashable.com/2013/03/20/pinterest-redesign-infographic/
http://mashable.com/2013/03/07/new-facebook-news-feed/
http://mashable.com/2013/01/29/vine/
http://mashable.com/2013/03/27/facebook-unpublished-page-posts/
http://socialmediatoday.com/nate-mendenhall/1141786/brace-yourself-more-facebook-timeline-changes-are-coming
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=-rBk4VedsRN53M&tbnid=ISz1ZQ7IzvYVdM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.ideas2revenue.com%2Farchives%2F698&ei=MGh5UafdLaPR0wHDoICoDw&bvm=bv.45645796,d.dmQ&psig=AFQjCNGfWb7z11POH9lc1txJgi7iWzqGVA&ust=1366997405146715
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=t9fntFgV5nDvBM&tbnid=_SiIbvuY0s1dEM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.marginlines.com%2Fyet-another-news-corp-scandal-this-time-at-wsj-europe%2Fdried-up-apple-slice%2F&ei=UGl5Udm-OaXH0gG1l4GgBg&bvm=bv.45645796,d.dmQ&psig=AFQjCNG-IcZPSBL0L9dzZI92MCdvDusTww&ust=1366997694952137
Photo and Statistics Credit