Spring 2013 Collection Cindy Alcala Emily Edwards Joy Lin Liza Pavlova
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Spring 2013 Collection Cindy Alcala Emily Edwards Joy Lin Liza Pavlova MDSE 1650.302-Spring 2013 Apparel Line Project Bella Matiz
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Bella Matiz. Spring 2013 Collection Cindy Alcala Emily Edwards Joy Lin Liza Pavlova. MDSE 1650.302-Spring 2013 Apparel Line Project. Analysis of Spring 2013 Garment. Spring 2013 Collection Cindy Al. Garment Scenario Traditional Department Store - PowerPoint PPT Presentation
Transcript of Spring 2013 Collection Cindy Alcala Emily Edwards Joy Lin Liza Pavlova
Spring 2013 Collection
Cindy AlcalaEmily Edwards
Joy LinLiza Pavlova
MDSE 1650.302-Spring 2013 Apparel Line Project
Bella Matiz
Spring 2013 Collection
Cindy Al
Analysis of Spring 2013 GarmentGarment Scenario• Traditional Department Store• Women’s Long Sleeve Button Down Career Top• 100% Cotton• Department Price $75• Best Seller• Carried in Winter White and Blackest Black
Strengths/ Opportunities• Price is affordable for middle class shoppers• Does not require dry cleaning• Breathable Fabric perfect for Spring and Summer
Weaknesses/ Challenges• Only comes in two colors• Has a propensity to wrinkle• Fabric weakens on exposure to light
Target Market: 18-34 year old woman seeking current fashion
trends
Demographic:18-34 year old woman
College educatedIndependent woman
Psychographics:Hip, sexy, sophisticate, body conscious woman who
takes pride in her appearanceAppreciates current fashion and high quality at a
competitive price
Competitors:Dillard's, Macy’s, JC Penney
Target Market Profile
• Modern, chic looks• Crisp, tailored fabrics• Soft, muted pastels
Bella MatizSpring 2013 Concept Board
Fall 2012 Apparel Line
