Sports Interactive Europe 2016 - Enter The New Game: Discover The Latest Trends Of Sports Marketing...
18
Bob van Oosterhout Triple Double sportmarketing Amsterdam, octobeR 6, 2016
Transcript of Sports Interactive Europe 2016 - Enter The New Game: Discover The Latest Trends Of Sports Marketing...
Bob van Oosterhout � Triple Double sportmarketingAmsterdam, octobeR 6, 2016
The old game
The only thing that is changing�
is everything
Sport = the new religion
Digital
Passion x data = business
1 on 1 activation
Market to a mindset
Hyperlocal globalization
Good = the new cool
Content = the new black
Premiumization of content
Experiences are the new things
Power to the athlete
Compete with the couch
A new generation commercial partners
�bovano
bob�tripledouble.nl
www.tripledouble.nl
fb.com/tripledouble32
