Sports, Events, and Entertainment Back to Table of Contents.

Sports, Events,and EntertainmentSports, Events,and Entertainment

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Sports, Events, and EntertainmentSports, Events, and Entertainment

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Chapter 7

Sports, Events, andSports, Events, andEntertainmentEntertainment

Sports and RecreationSports and Recreation

Events and EntertainmentEvents and Entertainment


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Chapter Objectives

Describe the types of amateur sports.

Describe the types of professional sports.

Identify career opportunities in sports event management.

Explain the types of recreation.

Differentiate between public and private events.

Identify the categories of the entertainment industry.


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Sports and Recreation

The management of the sports and recreation events that draw tourists and other spectators is a new pursuit.

The industry offers a variety of opportunities, challenges, and career choices.

Section 7.1


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Greece was one of the first nations to organize sports-related activities and build the necessary sports facilities to house them.

The first Olympic Games took place in Greece in 776 B.C.

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During the 1700s, the English aristocracy created private sports clubs.

During the 1800s in the United States, professional sports leagues were formed.

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Types of Leisure Activites

The different types of leisure activities can be divided into these major categories:

Section 7.1

SportsSports RecreationRecreation EventsEvents EntertainmentEntertainment


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Categories of Sports

Organized sports fall into two categories—amateur sports and professional sports.

amateur sports athletic activities and competitions for athletes who do not get paid

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Amateur Sports

Youth Sports High School Sports College Sports

Little League

Pee Wee League

YMCA and YWCA

Boys and Girls Clubs ofAmerica

Recreationalprograms

Focus on team spirit

National Federation of State High School

Associations (NCAA)

National Collegiate Athletic Association

(NCAA)

A major force in the sports event industry

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Professional sports are athletic activities, including local, regional, national, or international events that attract spectators and tourists and generate revenue.

Modern professional sports events produce billions of dollars.

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Other categories of sports are:

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International sports– Regulated by international

federations (IFs)

Extreme sports

Sports and disabilities

paralympics competition in which the world’s best athletes with physical disabilities showcase their talents

– Paralympics

– Special Olympics


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Olympic Games

The goal of the International Olympic Committee (IOC) is to protect the interests of athletes and sports and to promote peaceful and diplomatic solutions to conflicts around the world.

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Careers

Sports-related businesses and organizations include:

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Agencies Facilities Broadcasting Retailing


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Careers

Most sports agencies employ sports agents who represent athletes and coaches.

Functions of an agent include:

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Negotiating

Marketing

Providing financial and legal advice


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Careers

Public-assembly facilities, or venues, can include arenas, stadiums, convention/exposition centers, racetracks, casinos, and theaters.

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Careers

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Career Opportunities at Facilities

Marketing Director

PR FacilityDirector

EventDirector

BookingDirector

OperationsDirector

Box OfficeDirector

ConcessionsManager

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Careers

Sports TV networks, channels, radio stations, and Web sites offer many career opportunities including:

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On-air broadcasters

Writers

Sales personnel


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Careers

Sports retailing encompasses the sporting goods industry and the licensing of sports products.

Opportunities exist in sales, marketing, and manufacturing at wholesale businesses and retail stores.

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Careers

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Professional Sports Associations

MLB

NBA

NFL

NHL

MLS

PGA

NASCAR

USPTA

Major League Baseball

National Basketball Association

National Football League

National Hockey League

Major League Soccer

Professional Golf Association

National Association for Stock Car Auto Racing

United States Professional Tennis Association

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Sports and Lifestyle

Many Americans enjoy healthful recreational activities.

Health-and-fitness opportunities include:

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Counselors

Trainers

Childcare specialists

Instructors

Managers


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Recreation

The two types of recreation are commercial recreation and public recreation.

commercial recreation any recreational activity for which a guest pays a fee

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public recreation free or paid recreation that takes place on state and federal lands and in city, state, or national parks


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Recreation

Other noncommercial recreation includes:

therapeutic recreation any recreation that includes activities to help a person’s emotional, mental, or physical health

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Therapeutic recreation

Outdoor recreation

Military recreation

Community programs

Campus programs


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Hospitality & Tourism and Sports

The sports and recreation industries are integral parts of the hospitality and tourism industries.

All of these industries produce a vast range of career opportunities for amateurs and professionals.

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Operating an e-tail business on an electronic channel—the Web—can be costly, due to design, delivery, returns, and operating expenses.

Though Many larger dot-com companies crashed in the 1990’s, small stores like Harris Cyclery of West Newton, Massachusetts, actually increase sales using a basic Web site. Today, a third of Harris’s bicycle business rides in on the Web to get hard-to-find parts and personal service.

Describe an e-business’s home page to your class after viewing one through marketingseries.glencoe.com.

The sports industry has teamed up with tourism for a winning combination—sports travel. Several agencies are aware of the sports fan’s need to “be there.” So they have put together tour packages for most major sporting events, from the Super Bowl and NBA All Star games to the World Series and Kentucky Derby.

Sports Travel

Sports enthusiasts can book a variety of tours online that include transportation, accommodations, tickets, luxury stadium boxes, restaurants, and souvenirs of the sports event of a lifetime. Book tours with known agencies to avoid getting stranded without a ticket. Sports tours can be expensive, but there are tours for every group size, budget, and level of accommodation.

Section 7.1

For more information, go to marketingseries.glencoe.com.24


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What are the two types of organized sports?

What are three types of amateur sports?

What are two types of recreation?

1.

2.

3.

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The Importance of Events

Public and private events are sources of revenue for the hospitality and tourism industries.

Both types of events bring individuals together to share a common group experience.

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Public Events

Public events are categorized by:

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Size Purpose


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Public Events

Classifications of events are: mega-event the largest type of event, which is a unique, “must-see” happening that has international appeal

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Mega-events

Hallmark events

Major events

Local events

hallmark event a local or regional event with national or possible international appeal that occurs once or annually


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Public Events

Types of public events are: consumer show a single- or multi-day exhibition held at convention or civic centers

Section 7.2

Political events

Cultural events

Military events

Tourist attractions

College and university events

Nonprofit organization events

Consumer shows


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Private Events

Private events are special events limited to a select group of individuals.

Categories of private events are:

Section 7.2

Socialevents

MeetingsCorporate

events


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Event Positions

Individuals working in the events industry are experts in time, crisis, and risk management.

They also need to have organizational, interpersonal, and communication skills.

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Event Positions

Career opportunities in the events industry include:

Section 7.2

Event planning

Event marketing

Event sponsorship

Event management

Meeting planning


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Entertainment

Today’s entertainment industry caters to a wide variety of cultures, ages, interests, and income levels.

The categories of the entertainment industry are:

Section 7.2

Music Television Movies RadioPerforming

arts


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Entertainment

The music industry provides live performances and recordings by artists.

Live performances generate revenue from concert tickets, concessions, parking, on-site retail sales, and sponsorship opportunities.

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Entertainment

The large number of viewers make television the number-one entertainment option.

The money from advertising supports most of the major networks.

The growth of the video and computer-game industry has affected television.

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Entertainment

A movie can generate revenue from first-run release to the public in theaters, from the later release of videos and DVDs, and from the film’s sale to a television network.

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Entertainment

Americans listen to radio on their drives to and from work.

Specific programming for certain listeners is critical in the radio industry to ensure consistent ratings.

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Entertainment

The performing arts segment of the entertainment industry is popular among local, regional, national, and international audiences.

performing arts a segment of the entertainment industry that includes the exhibition of live presentations by artists, such as actors in theaters or performance artists in other venues

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Making an Impact

Sports events as well as recreational and entertainment opportunities, for which hospitality and tourism play integral roles, generate huge profits.

Many career opportunities exist in these exciting growing industries.

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What are four types of events?

What three groups sponsor events?

What are the categories of the entertainment industry?

1.

2.

3.

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7.27.2


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1. Define amateur sports. Amateur sports are athletic activities and competitions for athletes who do not get paid.

1. Professional sports generate income from the millions of fans who attend games as well as from advertisers on radio, TV, the Internet, and in print.

2. Careers in facility management include marketing director, PR facility director, event director, booking director, operations director, box-office director, and concession manager.

3. Commercial recreation, or any recreational activity for which a guest pays a fee, includes: amusement parks, theme parks, water parks, zoos, aquariums, museums, private clubs, and family entertainment centers.

4.

continued

Checking Concepts

2. Describe the sources of income from professional sports.

3. List at least three careers in facility management.

4. Identify types of commercial recreation.


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5. Identify types of recreation besides commercial and public recreation

Types of recreation, other than commercial and public, include therapeutic recreation, outdoor recreation, military recreation, community programs, and campus programs.

5. A hallmark event is a local or regional event with national or possible international appeal that occurs once or annually.

6. Accept all reasonable answers that fit the definition of a private event: a special event limited to a select group of individuals.

7.

continued

Checking Concepts

6. Define a hallmark event.

7. Identify examples of private events.


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Critical Thinking

Checking Concepts

8. Explain how sports and entertainment events relate to hospitality and tourism.

Accept all reasonable answers that mention that sports and entertainment events draw large crowds of people who depend on the services of the hospitality and tourism industries.

8.

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