Sports & Entertainment Marketing
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Transcript of Sports & Entertainment Marketing
Sports & Entertainment Marketing
Mr. BernsteinUnions, pp 278-281
June 12, 2013
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Sports & Entertainment MarketingMr. Bernstein
UnionsUnions were once considered conspiracies to extortState and Federal laws govern organized laborNLRB now resolves most labor disputesAn organized group of employees is called a bargaining
unitA certified union is an exclusive bargaining representative
for all employees
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Sports & Entertainment MarketingMr. Bernstein
Collective BargainingBoth sides are represented by their negotiatorsUnions have the legal power to strike and businesses
have the legal power to lockout workersFailure to bargain in good faith is an unfair labor
practiceDeadlocked negotiations can go to a mediator
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Sports & Entertainment MarketingMr. Bernstein
Unfair Management PracticesInterference with effort to join or form a unionDominating or financing a union (undue influence)Encouraging or discouraging union membershipRefusing to bargain in good faith
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Sports & Entertainment MarketingMr. Bernstein
StrikesIf the issue is money, employer may replace workers
(lockouts)If the issue is work conditions, workers must be
reinstated when the strike is overUnion support of boycotts are illegal
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Sports & Entertainment MarketingMr. Bernstein
StrikesPublic Image of both wealthy owners and players is
damagedWorkers are hurtAssociated businesses are hit hard and are not
compensated in settlementsOther competing forms of entertainment may
benefit
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Sports & Entertainment MarketingMr. Bernstein
Major Professional Sports LockoutsNBA: 1998-991 and 2011-122
NHL: 1994-953, 2004-054 and 2012-135
NFL: 2011 offseasonNFL referees: 2012
1 - missed 50 games and All-Star game2 - missed 16 games3 – missed 36 games and All-Star game4 - entire season was missed5 – missed 34 games and All-Star game