Sports & CultureSports as a Business and it’s Effect on Business

YINDELI GUZMAN, GREGORY GEORGO, RUDY GOSAI, Jay N. SOSA

"Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair. Sport speaks to people in a language they can understand." - Nelson Mandela

http://thehdi.org/cultural_diplomacy/omari_faulkner_april_2013.html

In 1995, Nelson Mandela, then former president of South Africa, saw an opportunity to employ the popular rugby sport as a tool to unite a largely racially segregated South Africa

Having the opportunity to travel abroad and interact with different nations along with people of diverse cultures offers the opportunity to learn and diversify our understanding of the world.

Divisions of Sports Economics of Sports Leadership and Ethics Sports Law Sports Management Sports Marketing Others

Sports Worldwide

All ticketing, media and marketing revenues for major sports, was worth €45 billion ($64 billion) in 2009

Hockey

Ice hockey is a team sport played on ice, in which skaters use wooden or composite sticks to shoot a hard rubber hockey puck into their opponent's net to score points

Played between two teams with six players (five skaters and a goalie) on the ice

A team usually consists of four lines of three forwards, three pairs of defensemen, and two goalies.

Hockey in Canada Official national winter sport

Declared in 1994

First organized game was played on March 3, 1875, in Montreal

Popularity rapidly spread across the country in the late 1880s and early 1890s

Lord Stanley of Preston Governor General of Canada Donated a trophy in 1892

The Stanley Cup The first winner of the trophy was the team from

the Montreal Amateur Athletic Association, in 1893.

Currently have 617,107 registered players 1.779% of Canadian population Canadians make up over 50% of players in

the NHL

Canadian Hockey Culture Strong connection with hockey

There sport from the beginning of Canadian times When separate communities where becoming

one

Viewed as a national icon

A political touchstone Expressing your love for the game is a way of

scoring big political points

Culture in currency Canadian Journey Series (2001-2006) $5, $10, $20 Celebrates their culture, history and achievements

“Young Canadians are the future of our nation, and play is a healthy part of their physical, social, and cultural development. Images of youngsters having fun tobogganing, learning to skate, and playing ice hockey capture the spirit and beauty of the Canadian winter.” – Bank of Canada

The Hockey Business- Canada For the NHL the cash is in Canada NHL- National Hockey League

An "unincorporated not-for-profit association operates a major professional ice hockey league of

30 franchised member clubs

NHL is a billion Dollar Industry 5 Canadian NHL teams accounted for 33 % of the

$1.2 billion in ticket revenues in 2012 The average NHL team is now worth $282 million,

18% more than a year ago Most profitable team today is the Toronto Leaf

Worth $1,000 million $200 million revenue (2011-20120

The Culture of Baseball

Baseball’s History The first documentation of baseball is in 1838 Rules were written in 1845 by author Alexander

Joy Cartwright National League (New York Mets) American League (New York Yankees) MLB (Major League Baseball) The World Series started in 1903

Evolution of the Game Large stadiums were built for the larger

clubs Ebbets Field in Brooklyn, the Polo Grounds

in Manhattan 1900-1919, pitchers Walter Johnson, Cy

Young In 1920, power hitters took center stage Joe Dimaggio, Ty Cobb and Babe Ruth Integration of Black American players

Breaking Culture Barriers

Evolution of the Game 1947, Jackie Robinson first African-American Hall of Famer and Civil Rights Movement hero Open doors to Hispanic players

MLB launched baseball channels

Americas Past-time

The Rise of Baseball Business Media Craze: ESPN, YES Network, Fox Sports Sponsorship: push by brand-name products for

greater visibility Players signed shoe deals and commercial

endorsements Derek Jeter, Big Papi, K. Griffey Jr, David Wright 30 teams drew 79.5 Million people to games

Golf and Business in America

Networking Networking is

crucial to business success

Golf can be a type of networking

Golf is a very popular sport and shared pass time

Golf outings Company outings Church outings Charity outings

Skills take you far Majority of American professionals play

golf If you play well you are seen as more

competent and capable Business leaders would rather do

business with someone they can play golf with

Golf is not just a pass time for professionals in America, its is a competition

Deals on the course You are more likely to make business

transactions on the course then in the office

Playing together show your character As well as builds trust between partners,

clients, and potential clients

Golf makes money Golf is a popular sport around the world Pro golfers earn most of their money

from endorsements Advertisers and sponsors use golf

tournaments to generate brand awareness and put their names on the sport

Example Nike and Adidas makes golf apparel

SoccerGlobal appeal which transcends national, cultural, religious, and gender boundaries, as well as socio-economic class.

Soccer's appeal continues to grow with an ever-expanding audience through out the world in both industrialized and developing countries.

In Spain, Soccer is considered

History Soccer officially recorded in the

year of 1800 in England.

Played by upper classes, by the ones known as Aristocracy.

Soon after that, this game started to be played by the other social classes as well and through this new approach, soccer started to gain more and more popularity.

Soccer in Spain Soccer is the national sport of Spain. Real Madrid and

FC Barcelona are the two most famous teams, that have fans not only in Spain, but all over the world.

For the Spaniards, Soccer is a sport that brings together family, friends, crazy fans and undying passion.

Passion for something that they grew up learning!

“Real Madrid is one of the 20 most important brand names and the only one in which its executives, the players, are well-known.

In the world there are 287 million people interested in Real Madrid.

731 M

1.154 B964 M

450 M

Real Madrid’s ValuationTotal Worth: 3.3 B

Match Day�Broadcasting�Commercial�Brand�

Conclusion Why did we choose sports?

Why is sports important?

Sports has embedded its self in cultures, shaping cultures to be what they are today.

Sports is influenced by social class Prole Sports Cost Social Mobility