Sport 2.0 Sponsorcongres 2009 17nov09
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Transcript of Sport 2.0 Sponsorcongres 2009 17nov09
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Sports 2.0Farewell to an eraGijsbregt Brouwer
Amsterdam, November 17, 2009
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Gijsbregt BrouwerSports 2.0
www.brightguys.nl
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Sports 2.0Improving sports thru internet &
mobile
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Sponsoring 0.0Maecenate
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Sponsoring 1.0Signage boarding
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Sponsoring 1.5Hospitality
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Crisis SponsoringSales driven
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Sponsor and/or media Sponsee
Association
Means
Agreement
Sponsoring 1.0
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Sponsorand/or media Sponsee consumer fan
platform
• Interaction• Value creation• Continuous experience
Sponsoring 2.0
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Sports = experience
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Deepen:• Mobile• Smart stadium• Digital signage
Lengthen:• Communities• Games• Planning• Blogs• Registration
Broaden:• Communities• More content• Sport date/meet
Experience 1.0:• No mobile• No web 2.0• Not personal• No context
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Build lasting Build lasting platformsplatforms
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Social sports Matrix
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Passive Active
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Active Active communitycommunity
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Passive Passive communitycommunity
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Active Active toolstools
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Passive Passive toolstools
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Active Active newsnews
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Passive Passive newsnews
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Active Active gaminggaming
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Passive Passive gaminggaming
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Social sports Matrix
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Case RabosportCase Rabosport
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Rabosport.nlRabosport.nl
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Content sharingContent sharing
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Social mediaSocial media
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Brand toolsBrand tools
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InnovationInnovation
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The connected The connected runner…runner…
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Twitter.com/gijsbregt
Linkedin.com/in/gijsbregt
Slideshare.net/gijsbregt
Delicious.com/gijsbregt
Brightguys.nl