Exploring Early Enterprise 2.0 Methodologies | Enterprise 2.0 Conference West 2009
Turismo 2.0 Turexpo 2009
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Transcript of Turismo 2.0 Turexpo 2009
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TURISMO 2.0
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O nativo dixital
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CLIENTE
EMPRESA
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Algúns datos
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Os clientes están aí
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En español hai moito campo, pero internet fala inglés
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Internet cada vez mais social e mais multimedia
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Todos acabaremos facendo o mesmo
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Todos acabaremos facendo o mesmo
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Cada día somos máis aínda estando á cola de Europa
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Si hai alguén do outro lado ;-)
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Todos os menores de 24 que agora aínda están estudiando están conectados
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E ollo, que esto funciona
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E o turismo é do que máis funciona
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Por si había dúbidas
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Pero sobre todo informámonos e comparamos
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E quedamos contentos
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Miramos moito a onde imos de vacacións.
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Datos sobre redes sociais
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A rede cada vez é máis social
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Visitámolas moi a menudo
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¿E como repartimos o tempo?
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Dúas redes sociais, dous comportamentos
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Moito ocio e un pouco de traballo
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¿Recordamos a publicidade?
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Os xoves son os que máis recordan…
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A maioría sente indiferencia
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Fans
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O 76% mercou algo na rede no último ano
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E gastamos gran parte en turismo
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Adwords
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CAMPAÑA DE ADWORDS
ESTATÍSTICAS DA WEB
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INFORMES
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ANALYTICS
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Redes sociais: Intelixencia 2.0
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Economía da atención: a publicidade debe cambiar
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Paso 0: evaluar a situación actual da empresa
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Antes de ir de bares, hai que ter unha casiña
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1. Definición de obxetivos: ¿que é o que buscamos?
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2. Buzz: que están dicindo de nós
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¿Que?
¿Quen?
¿Onde?
¿Como?
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Tripadvisor: os usuarios opinan de nós
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Non se cortan un pelo
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Unha comunidade arredor das viaxes
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Oportunidade de marketing de guerrilla
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Google Sidewiki: comentan a web que queiran
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3. Despois de escoitar, comenzamos a conversar
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Community manager: creando comunidade
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Tarefas dun “community manager”
1. Escoitar.
2. Circular internamente esa información.
3. Explicar a voz da empresa na comunidade.
4. Buscar líderes, tanto internamente como externamente.
5. Encontrar vías de colaboración entre a comunidade e a empresa.
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Elexir os social media onde actuar
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Achegarse aos usuarios compartindo contidos
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E hai moitos xeitos de facelo
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Para crear comunidade hai que motivar aos usuarios
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Pero se lles damos espazo, eles van falar
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4. E claro, queremos medir os resultados
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Retorno de inversión vs Retorno de Interacción
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Por tipo de soporte
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Por tipo de beneficio obtido
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E volta a empezar
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Graciñas