Sponsorship Prospectus8f7ff0b2bdcb95e1cf03-005bbf273b9ee62b153151d15b71b4f0.r40.cf1.rackcdn.c…We...

Sponsorship Prospectus

Welcome!Since the first Dell World in 2010, our premier customer event has grown in size, attendance and importance each year and early customer and partner enthusiasm indicates this year will be no different. Dell World brings together industry leaders and IT professionals to discover technologies and solutions that are transforming the IT landscape and giving organizations a competitive edge.

Dell World continues to be a tremendous success, in part because of the incredible showing of partners throughout the event. From high-energy breakout sessions, to demos and hands-on labs, to networking events and keynotes hosted in our hometown of Austin, TX—the opportunity to connect with customers is unparalleled!

We plan to make Dell World 2016 even better by bringing together more technology leaders and decision-makers from organizations of all sizes across all industries and we want you to be part of it.

Enclosed in the prospectus are a variety of exciting opportunities to show customers how together, we can help them become Future-Ready. Please take a moment to review and let us know if you have any questions.

I look forward to seeing you in Austin in October!

Regards,

Marius Haas

Marius HaasChief Commercial Officer and President, Enterprise Solutions

Thank you to our 2015 Dell World SponsorsPlatinum

Bronze

Exhibitor

Gold

Silver

2

Dell World 20162015 Attendance

Our world just got bigger.

We’re unveiling the biggest technology merger in history at Dell World 2016 and we want you to join us.

Thousands of business and technology leaders will come to learn, discuss and debate the future of business technology. Hungry for solutions and ready to embrace new technology, this is your opportunity to demonstrate how your organization can help transform their enterprise.

Don’t miss your opportunity to reach Dell and EMC customers, together for the first time.

Dell World 2016 features:• Keynotes from Michael Dell, technology visionaries and business luminaries

• Sessions on the future of the data center and the technology of business

• Immersive hands-on expo with direct interaction opportunities for sponsors

• Active learning environment primed for solution seeking

Why invest?To foster a relationship with business and IT decision makers in search of real technology solutions for their businesses

Who attends?C-level executives, IT leaders and decision-making professionals from the United States and abroad

We look forward to seeing you in Austin!

3

IT and Business Executives, Directors, and Managers

C-Level

Industry Influencers

4,500

500

Dell World Live Virtual Attendees

29,000

250

96% of Dell World 2015 sponsors intend to sponsor Dell World 2016

80% is the industry average

85% of 2015 sponsors were very satisfied/satisfied with the number of quality of conversations with attendees


79% of 2015 sponsors were very satisfied/satisfied with the number of leads obtained


76% of 2015 sponsors were very satisfied/satisfied with the quality of leads obtained


2015 Sponsor Insights

4Based on Dell World post event survey and industry research

2015 Demographics

5

Attendance by Region Attendee Purchasing Roles

88% North America5% EMEA5% LATAM2% APJ

57% Influencer role

41% Decision maker role

2% No role

Attendee Jobs by Title*

77% IT End User

39% IT Executive

10% Sales/Marketing

3% Did not provide job title

1% Procurement

Attendee by Industry

*some attendees belong to more than one group

#DellWorld Instagram posts

3,3312015

982014

Members in Dell social media community

(FB event page + LinkedIn group)

2,2802015

5002014

Twitter engagement (retweet rate)

63%2015

52%2014

Dell World Live unique viewers

29K2015

9K2014

Dell World Live on-demand views

3.6K2015

1.5K2014

Mobile app engagement

80%2015

60%2014

Unique visitors on DellWorld.com

during event week

39K2015

23K2014

2015 Digital Metrics

6

“ I have been in the technology space for over 20 years and this was the best show I have ever attended.”

- Exhibitor

“ The layout of the floor and flow of the participants was excellent.”

- Exhibitor“ Overall Dell World is a great event that keeps getting better every year.”

- Exhibitor

“ The layout of Dell World expo was awesome. Customers spent more time at the expo from start to finish, there was not a busy first day followed by slower days, we had customers at our booth from start to finish.”

- Exhibitor

“The event was welcoming and successful.” - Exhibitor

“Great event, well executed” - Exhibitor

2015 Exhibitor Quotes

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Sponsor Matrix

Description: Platinum – up to 2 Gold – up to 4 Silver – up to 8 Bronze – up to 12 Copper – up to 40

Price $500,000 $200,000 $100,000 $50,000 $20,000

Assigned concierge to help execute ∞ ∞ ∞ ∞ -

Floor presence 40' x 40' 30' x 30' 20' x 20' 10' x 10' 10' x 10'

Raw space only ∞ - - - -

Turnkey convenience - ∞ ∞ ∞ ∞

Customized booth graphic panels - ∞ ∞ ∞ ∞

Full conference badges 25 13 8 5 4

Expo hall only conference badges 25 12 7 5 3

Ability to buy additional badges ∞ ∞ ∞ ∞ ∞

Hotel room block (based on availability) ∞ ∞ - - -

Breakout speaker sessions ∞ ∞ - - -

Shared breakout session with Dell presenters ∞ ∞ - - -

Invitation to Executive Summit reception ∞ ∞ ∞ - -

Executive Briefing Center access ∞ ∞ - - -

Home base conference room ∞ - - - -

Solutions area signage ∞ ∞ ∞ - -

Lead retrieval devices ∞ ∞ ∞ ∞ ∞

Invitation to partner thank you reception ∞ ∞ ∞ ∞ ∞

Opt in lists ∞ ∞ ∞ ∞ -

Conference website recognition ∞ ∞ ∞ ∞ ∞

Thank you sign recognition ∞ ∞ ∞ ∞ ∞

Mobile app recognition ∞ ∞ ∞ ∞ ∞

Social media opportunity ∞ ∞ ∞ ∞ -

Virtual event opportunity ∞ ∞ ∞ - -

Public Relations opportunity ∞ ∞ ∞ ∞ ∞

Opportunity to purchase additional marketing sponsorships

∞ ∞ ∞ ∞ ∞

Dell World 15 alumni upgrade: sponsors who upgrade to the next package level for Dell World 16 qualify for a 10% discount off their sponsorship package.

8

Content Delivery

• Two (2) 50-minute sessions with seating for 140. Topic to be agreed on with Dell. Sponsor will receive the scanned names of all opt-in attendees.

• Two (2) 45-minute breakout sessions where you will partner with Dell to create content and present in tandem

• 1 breakout session recorded and made available for on-demand viewing post event

• 2 video assets on the resources section of event site

• Participation in the Dell World Live Stage programming (live streamed and recorded)

• 1 ad (30 - 60 seconds) placement within live streamed programming

Platinum Sponsor Level $500,000 / Limit 2

Access

Event Digital and Social

On-Site Marketing

Post-Event Marketing

Exclusive Participation

Pre-Event Marketing

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• Concierge service• 25 full conference badges• 25 expo-only badges• Opportunity to purchase badges

for additional staff at $350 (expo-only), and for your customers at $695 to July 15 / $895 to October 17

• 4 hour session in the Executive Briefing Center (EBC)

• 1 conference room for your team, staff and customer meetings with limited catering, furnishings, internet and electrical

• Hotel room block – based on availability and to be coordinated with concierge

• Mobile app hot link on interactive map connected to company bio

• Ability to directly engage attendee on mobile app

• Mobile app rate & review and sponsor survey

• 1 push message on mobile app

• 1 promoted post on mobile app

• Text and image tweets from top Dell handles

• Content promoted on LinkedIn and Facebook

• 1 Instagram photo post

• 1 video for Instagram post and YouTube playlist

• Custom filter on Snapchat

• Sessions featured on Dell Periscope / Facebook Live stream

• Social media mention for Dell World Live participation

• Logo placed in up to three approved areas in the Solutions Showcase

• Thank you recognition with your company logo around the event

• Opportunity to purchase additional MPOs

• Will repost all provided content to our Dell World LinkedIn page

• Full list of opt-in attendees post-event

• Up to three CxO attendees are invited to the Executive Summit reception and dinner

• Up to three sponsor attendees are invited to partner reception with key Dell executives and partners

• Access to opt-in customer list 4 weeks prior to event and an updated customer list (including email) 2 weeks prior to event

• Dell World press and analyst list on the first day of the event

• Inclusion of logo, company description, website URL, and social URL on event website

• Logo on landing page of event website

• 2 blog posts on Dell World blog• Opportunity to provide a

supporting third-party quote to be included in the online press kit

• Option of drafting a third-party press release

• Promotion on LinkedIn and Facebook


• Opportunity to develop additional guest blog post for one of Dell's popular blog platforms

• 1 Instagram photo post• 1 video for Instagram post and

YouTube playlist

Solutions Showcase – Expo

• 40x40 island customizable booth space - exhibitor to provide booth property

• Wireless internet

• Four (4) 20 amp power circuits• 6 Dell 9030 AIO monitors• Carpet included• 4 lead retrieval devices

Content Delivery

• One (1) 50-minute session with seating for 100. Topic to be agreed on with Dell. Sponsor Will receive the scanned names of all opt-in attendees.

• One (1) 45-minute breakout sessions where you will partner with Dell to create content and present in tandem

• 1 breakout session recorded and made available for on-demand viewing post event

• 1 video asset on the resources section of event site

• Participation in the Dell World Live Stage programming (live streamed and recorded)

Gold Sponsor Level $200,000 / Limit 4

Access


Upgrade Opportunities

Pre-Event Marketing

• Concierge service

• 13 full conference badges

• 12 expo-only badges

• Opportunity to purchase badges for additional staff at $350 (expo- only), and for your customers at $695 to July 15 / $895 to October 17

• 2 hour session in the Executive Briefing Center (EBC)

• Hotel room block - based on availability and to be coordinated with concierge



• Dell World 15 alumni upgrade: sponsors who upgrade to the next package level for Dell World 16 qualify for a 10% discount off their sponsorship package

• Access to opt-in customer list 4 weeks prior to event and an updated customer list (including email) 2 weeks prior to event



• 1 blog post on Dell World blog

• Opportunity to provide a supporting third-party quote to be included in the online press kit







• 30x30 half island turnkey booth space with custom booth graphics


• Three (3) 20 amp power circuits with multi-outlet power strips

• 4 Dell 9030 AIO monitors

• 3 lead retrieval devices

• Lighting, installation and dismantle services

• 4 counter high chairs

• 1 display table

• 1 full-color, two-sided meter board

• Nightly cleaning with vacuum

• Carpet included

• Option for hanging sign above booth for additional cost

10


On-Site Marketing




• Mobile app rate & review and sponsor survey

• 1 promoted post on mobile app


• Content promoted on LinkedIn and Facebook


• Social media mention for Dell World Live participation

• Logo placed in up to 2 approved areas in the Solutions Showcase



• Up to two CxO attendees are invited to the Executive Summit reception and dinner

• Up to two sponsor attendees are invited to partner reception with key Dell executives and partners

Content Delivery

• 1 video asset on the resources section of event site

Silver Sponsor Level $100,000 / Limit 8

Access


On-Site Marketing




Pre-Event Marketing




• Opportunity to purchase badges for additional staff at $350 (expo- only), and for your customers at $695 to July 15 / $895 to October 17



• Mobile app rate & review

• Text and image tweets from appropriate Dell handles

• Logo placed in 1 approved area in the Solutions Showcase





• One CxO attendee is invited to the Executive Summit reception and dinner

• One invite to partner reception with key Dell executives and partners

• Access to opt-in customer list 4 weeks prior to event









• 20x20 corner turnkey booth space with custom booth graphics


• Two (2) 20 amp power circuits with multi-outlet power strips

• 2 Dell 9030 AIO monitors

• 2 lead retrieval devices



• 1 display table

• 1 full-color, two-sided meter board


• Carpet included

11

Bronze Sponsor Level $50,000 / Limit 12

Access


On-Site Marketing




Pre-Event Marketing




• Opportunity to purchase badges for additional staff at $350 (expo-only), and for your customers at $695 to July 15 / $895 to October 17



• Mobile app rate & review












Solutions Showcase - Expo

• 10x10 corner turnkey booth space with custom booth graphics


• Two (2) 20 amp power circuits with multi-outlet power strips

• 1 Dell 9030 AIO monitor

• 1 lead retrieval device



• 1 table


• Carpet included

12

Copper Sponsor Level $20,000 / Limit 40

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Access


On-Site Marketing



Pre-Event Marketing



• Opportunity to purchase badges for additional staff at $350 (expo-only), and for your customers at $695 to July 15 / $895 to October 17









• 10x10 inline turnkey booth space with custom booth graphics


• One (1) 20 amp power circuits with multi-outlet power strips

• 1 Dell 9030 AIO monitor

• 1 lead retrieval device



• Carpet included

Opening Night Party: Presenting SponsorOne sponsor only

$50,000

Be a major part of the biggest party of Dell World.

Sponsorship includes billing as the presenting sponsor, prominent branding and an exclusive VIP area in the opening night party.

Sponsor the Live Music StageOne sponsor only

$15,000

Be seen with the band!

Sponsorship includes exclusive branding on the bandstand signage - located above the bandstand stage.

Branded Dining AreaOne sponsor only

$15,000

Hungry for some sponsorship opportunities? Brand the meal space with 6 meter boards and tabletop signage.

Mobile App SponsorOne sponsor only

$7,500

Be in the pocket of 80% of attendees. Sponsor the mobile app and receive a prominent branding location in the mobile app plus two promoted posts per day.

Booth Traffic BuilderTwenty sponsor positions available

$5,000

Get some boots in the door by participating in our booth traffic builder program. Attendees will swing by your booth as part of a contest, where they will need to interact with participating sponsors in order to win a prize.

Marketing & Promotional Opportunities

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Must be an event sponsor in order to purchase these items. On September 1, if the item isn’t sold, it will be opened up to all others to purchase.

DJ SponsorOne sponsor only

$10,000

Spin your way into the hearts of the attendees with exclusive branding of the DJ booth. Tunes will be spinning in the hallways during this 2-day event.

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Escalator Branding PackageThree sponsor positions available

Level 1 to 3 $15,000 Level 3 to 4 $10,000 4th Street Entrance $10,000

Have attendees take a ride with your brand! Make an impact by branding the glass railings and runners of the escalators at the ACC.

General Session ExposureFour sponsor positions available

$5,000

Be a part of the most attended session in the event with your logo featured on digital production assets before and after the General Session.

Break ProgrammingTwo sponsor positions available

$5,000

Break the ice with an opportunity to program the neon sponsor wall for one hour. Programming to be approved by show management.

Outdoor Lounge SponsorOne sponsor only

$15,000

Get exclusive branding of the third floor outdoor lounge, the only outdoor area in the building! Sponsorship includes naming rights, meter board and literature display in the area. Brand representative may not staff the space.


Branded Coffee StationTwo sponsor positions available

$8,000

Be a part of the energy with a coffee break! Located near breakout sessions, a high-traffic area where attendees will congregate for a coffee break. Sponsorships includes table top signage, 5,000 branded paper cups and a literature stand.

Food Truck SponsorFive sponsor positions available

$5,000

Have attendees talk about your brand with a food truck sponsorship. Includes presenting sponsor signage and 2,500 branded napkins.

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Charging Lounge SponsorTwo sponsor positions available

$20,000

Help attendees recharge in a hallway lounge. Prominently located recharge lounges give attendees the opportunity to charge devices and catch up on emails. Sponsorships includes a logo sign, one monitor without audio (allows video or social media feeds, pending Dell approval of content) and a literature stand. Brand representative may not staff the space.

Branded Ice Cream CartOne sponsor only

$12,000

The coolest sponsorship there is! Brand this cart and make everyone happy while they enjoy ice cream from your branded cup. Sponsors also have the opportunity to feature literature near the area.

Neon Sponsor WallThirty-five sponsor positions available

Qty: 3 | 3’ x 3’ plaque $2,500 each Qty: 4 | 3’ x 1’ 6” plaque $1,260 each Qty: 28 | 1’ 6” x 1’ 6” plaque $630 each

Light up the Austin Convention Center with a neon sponsor wall sign. Direct print to wood colored logo panels sit proudly on a large wall adorned with a neon header.


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Event Tote BagOne sponsor only

Qty. 5000 – $17,500

Fully custom design, 13” x 15” x 8” recycled shopper tote is perfect to keep items handy at this year’s event, and is reusable for groceries or other goods! Distributed at registration to all attendees.

Deadline: June 15

Carabiner Hand SanitizerOne sponsor only

Qty. 5000 – $13,700

Microbeads available in black, blue, orange, pink, purple, teal and yellow. Carabiner clip available in blue, red, green, black, silver and purple. Sponsorship includes full color custom label and distributed at registration to all attendees.

Deadline: September 21

Hospitality PacketOne sponsor only

Qty. 5000 – $9,350 Sponsorship

Includes antacid packet, 2 Wet Ones® antibacterial wipes, 1 pain reliever packet, 5 bandages, 2 Lifesaver® mints. Sponsorship includes one color logo on pouch and distributed at registration to all attendees.


Thermos® Sipp Hydration TumblerOne sponsor only


22 oz. BPA free, impact-resistant and dishwasher durable. Push button, one-hand flip-top lid. Includes 1 color logo on tumbler, distributed to attendees at registration.


* Alternate drinkware options available at other sponsorship values.

* Only one drinkware item will be distributed to all attendees.


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Mobile PowerBankOne sponsor only


Back-up battery pack with 2,200 mAh Li-Ion Grade A battery with a 5V/1A output. Includes a USB to Micro USB charging cable, and 1 color imprint on charger. Sponsorship includes one color logo on pouch and distributed at registration to all attendees.

Deadline: June 15

Free-range Photo Engagement BoothOne sponsor only

Per booth, max of 3 per day

Tuesday – 5 hours $15,000 Wednesday – 10 hrs $10,000 Thursday – 5 hours $10,000

Take photos on one side, users can send or share photos from other side. Sponsorship includes branded machine, backdrop, and unlimited users. Data usage report, and other customer engagement tools including questionnaire, branded landing page for photo retrieval, embedded social media content.


Contact Don Woodhouse to discuss additional promotional merchandise

offerings through Dell. Email: [email protected]

Branded merchandise with YOUR LOGO for booth giveaways.

Smaller Quantities? Or want something else? Order branded merchandise through Dell!

• No hassle ordering & production.

• Single contract for participation & additional sponsorship opportunities.

• Protection against duplication of merchandise offerings by other partners ordering through Dell as well.

• No inbound drayage fees.

• Items will be placed at the booth, saving you money and time to ship it yourself.


See you in Austin for Dell World 2016!Secure your sponsorship today. Choose your spot FIRST.

Don’t miss this opportunity to partner with Dell and EMC as they unveil their future together. This is your opportunity to foster relationships with business and IT leaders who are actively seeking solutions for their business.

Let’s work together to create a unique sponsorship that connects you with the right audience to meet your business needs.

Space is limited. First come, first served. Sponsorship deadline: September 9, 2016

For inquiries or to customize your

package, please contact:

Don Woodhouse

[email protected]

512.775.7801

Sponsorship Prospectus8f7ff0b2bdcb95e1cf03-005bbf273b9ee62b153151d15b71b4f0.r40.cf1.rackcdn.c…We...

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