SPONSORSHIP OPPORTUNITIEScaunitedway.ca/wp-content/uploads/2010/08/Sponsorship2017.pdf · 5 Event...
Transcript of SPONSORSHIP OPPORTUNITIEScaunitedway.ca/wp-content/uploads/2010/08/Sponsorship2017.pdf · 5 Event...
SPONSORSHIP
OPPORTUNITIES
2017
Visibility
Recognition
Alignment
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Contents
The Value of United Way ………………………………………. Page 3
Who We Are …………………………………………………. Page 4
Event Sponsorships ………………………………………… Page 5
Initiative Sponsorships ……………………………………… Page 13
Custom Sponsorships …………….……………………….. Page 15
Website: caunitedway.ca
Twitter: @UnitedWay_CA
Facebook: https://www.facebook.com/UnitedwayCA
Phone: 403.343.3900
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The Value of United Way
Your money stays in Central Alberta, and goes to work in communities you live and work in.
We support programs and initiatives that do more than just help people today – they give people the help they need to change their lives for the better.
We work with others to identify long-term solutions to problems facing our communities.
We bring partners to the table and collectively put solutions into action.
We act as stewards for your donation: through our evaluation and monitoring process we ensure the greatest return for your investment.
We leverage your donation and put it to work so that it lifts up the entire community.
Together we make our community a better place – now and for years to come.
We measure the results of our community investments to ensure we are on track to create long term change.
We are accountable to our donors and offer transparent financial reporting.
We invest in multiple programs that form a network of support for families in Central Alberta. As a result of your donations to United Way, many people will be helped.
W hy do we need sponsors? United Way Central Alberta works hard to ensure that as much of our annual revenue as
possible goes to funding programs and services within Central Alberta. By joining us as a
sponsor, United Way will provide you and your organization with a unique opportunity to align
with one of Canada’s most visible and trusted non-profit agencies. Our sponsorship opportunities will profile your
organization and open doors with potential business partners, government and the community. You can feel good
about your investment because healthy communities are good for business.
When you invest with United Way, you make an investment in your community.
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W ho are we, and what do we accomplish? Over the past 50+ years, United Way Central Alberta has raised and invested more than $37
million to create positive life changes for tens of thousands of Central Albertans. With the
increase in social challenges and the costs associated with addressing them, we know that no
one social agency alone can do everything that is needed. With that knowledge, we partner with local community
members, businesses and government to invest donor dollars in programs that address the underlying issues and
create measurable impact in people’s lives. This is how we build strong, resilient communities. No other community organization does this. Our collective approach and the scope of the work we do together is what makes United Way unique.
Each contribution from our supporters becomes part of a major community building effort that creates lasting impact in the lives of our family members, friends and neighbours in Central Alberta.
Our Approach We create opportunities to change lives in our community. Through a deep understanding of community challenges, we know the best opportunities to change lives and social conditions lie in three focus areas: education, income and wellness.
From the early years to adulthood, we support the full
path of development to help children and youth
achieve their full potential. Focus includes: early learning, literacy, mentoring, and healthy development.
We are working with the community to create opportu-
nities to ensure individuals with low or limited incomes
can prosper.
Focus includes: housing, skills training, job placement, and financial literacy.
We are supporting individuals and families to feel a
personal sense of well-being and connection to
their community. Focus includes: family counselling, healthy seniors, and
support to overcome mental illness or abuse.
EDUCATION
Helping kids be all they
can be.
INCOME
Moving people from
poverty to possibility.
WELLNESS
Building strong and
healthy communities.
PRIORITY AREAS FOR COMMUNITY INVESTMENT
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Event Sponsorship Opportunities
Campaign Kick-Off Luncheon September This high-profile event celebrates and launches the
United Way fall campaign. The Campaign Kick-Off Luncheon is tradition-
ally hosted by well-known radio personalities from Central Alberta and is
attended by over 500 people. Attendees include United Way’s strongest
supporters from all sectors, including corporate and political leaders,
especially local mayors and town councillors. It follows that there is also
a strong media presence and local coverage for the Campaign Kick Off.
Sockey Night in Red Deer
Oct/Nov United Way’s Sockey Night is an
annual event presented in partnership with the
Red Deer Rebels hockey team. United Way
promotes the donation of socks, which are
brought to the game by individuals, or donat-
ed by local businesses and sold by United Way
as a fundraiser. The socks are then thrown onto the ice during second intermission,
and volunteers gather them again. After the event, the socks are then distributed to
community agencies that help those in need of warm clothing over the winter
months. These socks really get around! This is a fun event that everyone can enjoy,
especially children.
Scotch Classic November This annual Scotch tasting event is unique to Central Alberta.
Attendees are able to sample various premium Scotches and bid on bottles up for
auction. A premium networking opportunity, the Scotch Classic is an exclusive
event for which a limited number of tickets are sold. It is very popular and sells out
every year.
Community Celebration Breakfast Jan/Feb In late January or early February, United Way hosts its annual
Community Celebration Breakfast to celebrate the success of campaign,
and highlight the transformative impact that donor dollars are making in our
communities. Top workplace campaign achievers are also presented with
awards in appreciation of their contribution. This event is well attended by
both the media and prominent United Way volunteers and supporters.
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Chuck-a-Puck Night in Red Deer February Chuck-a-Puck night in Red Deer is another fun event hosted by the Red Deer Rebels Hockey Club. Game-goers purchase soft pucks to throw at targets on the ice for the chance to win three great prize packages. All proceeds from puck sales go to United Way to invest back into the community.
Leadership Celebration Mar/April The purpose of the Leadership Celebration is to
thank our Leadership donors – those who give from $1,200 to
$10,000+ to the annual campaign. Leadership donors are among
the most prominent citizens in the community, including several
well-known local political and corporate figures. This is a “by
invitation only” event.
United Way’s Annual General Meeting (AGM) June United Way Central Alberta aspires to make our AGM a celebration of progress towards fulfilling our
mission and goals. In addition to presenting our financial and community impact reports for the year, United Way
updates members on the implementation of its regional strategy, and invites a prominent guest speaker to offer
new perspectives on United Way’s global mission.
Sponsorship Opportunities
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Campaign Kick Off
Opportunity Benefits Summary Cash Sponsorship
Premium Sponsors
2 Available
Name Recognition – Event will be promoted as: United Way Kick-Off Luncheon, brought to you by (Sponsor)
Verbal recognition by emcee
A complimentary table of 8 at event ($400 value)
Corporate recognition on event press release distributed to major media outlets
Prominent logo recognition on event signage
Prominent logo recognition in PowerPoint presentation at event
Recognition on ticket invitation, including logo
1 year recognition on United Way Central Alberta’s website
8 social media mentions (Twitter/Facebook) and newsletter recognition
$5,000+
Gold Sponsors
4 complimentary tickets to event ($200 value)
Verbal recognition by emcee
Corporate recognition on event press release distributed to all major media outlets
Large logo recognition on event signage
Large logo recognition in PowerPoint presentation
Logo recognition on ticket invitation
1 year recognition on United Way Central Alberta’s website
4 social media mentions (Twitter/Facebook) and newsletter recognition
$2,500+
Silver Sponsors
2 complimentary tickets to event ($100 value)
Medium-sized logo recognition on event signage
Medium-sized logo recognition in PowerPoint presentation at event
1 year recognition on United Way Central Alberta’s website
2 social media mentions (Twitter/Facebook) and newsletter recognition
$1,000+
Bronze Sponsors
1 complimentary ticket to event ($50 value)
Small logo recognition on event signage
Small logo recognition in PowerPoint presentation at event
1 year acknowledgement on United Way Central Alberta’s website
2 social media mentions (Twitter/Facebook) and newsletter recognition
$500+
Friend Sponsors
Name recognition on event signage
Name acknowledgement in PowerPoint presentation at event
1 year acknowledgement on United Way Central Alberta’s website
$250+
1 Taken:
Sheraton Hotel
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Scotch Classic
Opportunity Benefits Summary Cash Sponsorship
Premium Sponsor
1 available
Name Recognition – Event will be promoted as: “United Way’s Scotch Classic, brought to you by (Sponsor)”
8 tickets to the event ($1,000 value) Early Bird opportunity to reserve / purchase 4 tickets to VIP tasting event Verbal recognition by emcee Corporate recognition on event press release distributed to major media outlets Exclusive opportunity to welcome the audience during the event Prominent logo recognition as “Event Sponsor” on event brochure & signage 1 year recognition on United Way Central Alberta’s website 6 social media mentions (Twitter/Facebook) plus prominent newsletter mention
$3,500+
VIP Event Sponsor
1 available
Name Recognition – Event promoted as: “VIP Event presented by (Sponsor)” 5 tickets to the event ($625 value) Early Bird opportunity to reserve / purchase 3 tickets to VIP tasting event Verbal recognition by emcee Corporate recognition on event press release distributed to major media outlets Prominent logo recognition as “VIP Event Sponsor” on event brochure & signage 1 year recognition on United Way Central Alberta’s website 6 social media mentions (Twitter/Facebook) plus newsletter mention
$2,000+
Glass Sponsor
1 available
5 tickets to the event ($625 value) Early Bird opportunity to reserve / purchase 2 tickets to VIP tasting event Verbal recognition by emcee Corporate recognition on event press release distributed to major media outlets Logo engraved on scotch glasses Prominent logo recognition as “Glass Sponsor” on event brochure & signage 1 year recognition on United Way Central Alberta’s website 4 social media mentions (Twitter/Facebook) plus newsletter mention
$2,000+
Driver Take Home Sponsor
1 available
5 tickets to the event ($625 value) Early Bird opportunity to reserve / purchase 2 tickets to VIP tasting event Verbal recognition by emcee Corporate recognition on event press release distributed to major media outlets Table-top signage on drivers’ table Prominent logo recognition as “Driver Take Home Sponsor” on event brochure & signage 1 year recognition on United Way Central Alberta’s website 4 social media mentions (Twitter/Facebook) plus newsletter mention
$2,000+
VIP Keynote Speaker Sponsor
1 available
5 tickets to the event ($625 value) Early Bird opportunity to reserve / purchase 2 tickets to VIP tasting event Verbal recognition by emcee Corporate recognition on event press release distributed to major media outlets Prominent logo recognition as “Keynote Speaker” on event brochure & signage 1 year recognition on United Way Central Alberta’s website 4 social media mentions (Twitter/Facebook) plus newsletter mention
$2,000+
Gold Sponsors
4 tickets to the event ($500 value) Early Bird opportunity to reserve / purchase 2 tickets to VIP tasting event Verbal recognition by emcee Corporate recognition on event press release distributed to major media outlets Corporate logo recognition as “Gold Sponsor” on event brochure & signage 1 year recognition on United Way Central Alberta’s website 2 social media mentions (Twitter/Facebook) plus newsletter mention
$1,500+
Silver Sponsors
2 tickets to the event ($250 value) Early Bird opportunity to reserve / purchase 1 ticket to VIP tasting event Corporate logo recognition as “Silver Sponsor” on event brochure & signage 1 year recognition on United Way Central Alberta’s website 2 social media mentions (Twitter/Facebook) plus newsletter mention
$750+
Bronze Sponsors
1 ticket to the event ($125 value) Early Bird opportunity to reserve / purchase 1 ticket to VIP tasting event Corporate logo recognition of “Bronze Sponsor” on event brochure & signage 2 social media mentions (Twitter/Facebook) plus newsletter mention
$500+
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Sockey Night In Red Deer
Opportunity Benefits Summary Cash Sponsorship
Premium Sponsor
1 available
Name recognition — event will be promoted as: “Sockey Night in Red Deer,
brought to you by (Sponsor)”
On-air, live acknowledgement on game night of sponsorship participation
Prominent corporate recognition on event press release distributed to major
media outlets
6 social media mentions (Twitter/Facebook) plus newsletter recognition
1 year recognition on United Way Central Alberta’s website
$2,500+
Gold Sponsors
On-air live announcement on game night of sponsorship participation
Large logo recognition as “Gold Sponsor” on event signage
Corporate identification on event press release distributed to major
media outlets
2 social media mentions (Twitter/Facebook) plus newsletter recognition
1 year recognition on United Way Central Alberta’s website
$1,000+
Silver Sponsors
Medium-sized logo placement as “Silver Sponsor” on event signage
Corporate identification on event press release distributed to major
media outlets.
2 social media mentions (Twitter/Facebook) plus newsletter recognition
1 year recognition on United Way Central Alberta’s website
$500+
Bronze Sponsors
Logo placement as “Bronze Sponsor” on event signage
1 year recognition on United Way Central Alberta’s website
Newsletter recognition $250+
Community Celebration Breakfast
Opportunity Benefits Summary Cash Sponsorship
Premium Sponsors
2 Available
Name Recognition – Event will be promoted as: “United Way’s Community Celebration Breakfast, brought to you by (Sponsor)”
Verbal recognition by emcee Opportunity to give short address to attendees A complimentary table of 8 at event Corporate recognition on event press release distributed to major
media outlets Prominent logo recognition on event signage and invitation 6 social media mentions (Twitter/Facebook) and newsletter recognition
1 year recognition on United Way Central Alberta’s website
$2,500+
Award Sponsors
2 Available
4 complimentary tickets to event Verbal recognition by emcee Formal introduction and company call out as “Award Sponsor” Corporate recognition on event press release distributed to all major
media outlets Prominent logo recognition on event signage 2 social media mentions (Twitter/Facebook) and newsletter recognition
1 year recognition on United Way Central Alberta’s website
$1,000+
Supporting Sponsors
2 complimentary tickets to event Verbal recognition by emcee Medium-sized logo recognition on event signage 1 year recognition on United Way Central Alberta’s website 2 social media mentions (Twitter/Facebook) and newsletter recognition
$500+
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Chuck-a-Puck Night in Red Deer
Opportunity Benefits Summary Cash Sponsorship
Premium Sponsor
1 available
Name recognition — event will be promoted as: “Sockey Night in Red Deer,
brought to you by (Sponsor)”
On-air, live acknowledgement on game night of sponsorship participation
Prominent corporate recognition on event press release distributed to major
media outlets
6 social media mentions (Twitter/Facebook) plus newsletter recognition
1 year recognition on United Way Central Alberta’s website
$2,500+
Gold Sponsors
On-air live announcement on game night of sponsorship participation
Large logo recognition as “Gold Sponsor” on event signage
Corporate identification on event press release distributed to major
media outlets
2 social media mentions (Twitter/Facebook) plus newsletter recognition
1 year recognition on United Way Central Alberta’s website
$1,000+
Silver Sponsors
Medium-sized logo placement as “Silver Sponsor” on event signage
Corporate identification on event press release distributed to major
media outlets.
2 social media mentions (Twitter/Facebook) plus newsletter recognition
1 year recognition on United Way Central Alberta’s website
$500+
Bronze Sponsors
Smaller logo placement as “Bronze Sponsor” on event signage
1 year recognition on United Way Central Alberta’s website
Newsletter recognition $250+
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Leadership Celebration
Opportunity Benefits Summary Cash Sponsorship
Premium Sponsor
2 available
Name Recognition – Event will be promoted as: “United Way’s Leadership
Celebration Event, brought to you by (Sponsor)”
4 tickets to the event
Verbal recognition by emcee
Exclusive opportunity to welcome the audience during the event
Prominent recognition on event signage, including logo
Logo recognition on invitation
6 social media mentions (Twitter/Facebook)
Prominent recognition in the United Way newsletter
1 year recognition on United Way Central Alberta’s website
$2,500+
Gold Sponsors
2 tickets to the event
Verbal recognition by emcee
Large logo recognition on event signage
2 social media mentions (Twitter/Facebook)
Recognition in the United Way newsletter
1 year recognition on United Way Central Alberta’s website
$1,000+
Silver Sponsors
Medium-sized logo placement as “Silver Sponsor” on event signage
2 social media mentions (Twitter/Facebook) .
Recognition in the United Way newsletter
1 year recognition on United Way Central Alberta’s website
$500+
Bronze Sponsors
Small logo placement as “Bronze Sponsor” on event signage
Recognition in the United Way newsletter
1 year recognition on United Way Central Alberta’s website
$250+
United Way Central Alberta AGM
Opportunity Benefits Summary Cash Sponsorship
Gold Sponsors
Official “thank you” by emcee at event
Opportunity to address membership
Logo recognition on invitation
Large logo recognition on event signage
Corporate recognition on event press release distributed to media
4 social media mentions (Twitter/Facebook) plus newsletter recognition
1 year recognition on United Way Central Alberta’s website
$1,500+
Silver Sponsors
Official “thank you” by emcee at event
Medium-sized logo recognition on event signage
2 social media mentions (Twitter/Facebook) .
Recognition in the United Way newsletter
1 year recognition on United Way Central Alberta’s website
$750+
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Loaned Representative
Opportunity Benefits Summary Cash Sponsorship
Title Sponsors
2 available
Recognition each time a Campaign Aide (Loaned Rep) introduces him/herself
(e.g., “My position has been generously sponsored by [Sponsor].”)
Recognition in a media release
Invitation to Leadership Celebration
Appreciation award recognition presented at the Campaign Kick-Off Luncheon
Recognition in the Annual Report
Prominent recognition in the August United Way newsletter
4+ social media mentions during Campaign (Twitter/Facebook)
Opportunity to speak at United Way’s Community Celebration Breakfast (Jan/Feb)
1 year recognition on United Way Central Alberta’s website
$12,000+
Initiative Sponsorship Opportunities
Loaned Representative Program
A United Way Loaned Representative, or “Campaign Aide”, is a temporary staff person who provides essential support during our busiest period – fall fundraising. As such, the program adds greatly to the outcome of the annual campaign. A Loaned Representative can be a staff person loaned to United Way for 4 months, or the sponsor can choose to donate 4 months salary and travel expenses to support a contract person for the position.
Leadership Matching Challenge The Leadership Matching Challenge provides matching funds for new Leadership level donations between $1,200
and $10,000+, and for increased donations pledged by existing Leader donors. This program has proven to be a
powerful incentive for donors to increase donations in order to multiply the community impact of their gifts.
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Leadership Matching Challenge
Opportunity Benefits Summary Cash Sponsorship
Title Sponsors
4 available
Recognition in a media release highlighting the Leadership Matching Challenge
Verbal and PowerPoint logo recognition at the Kick-Off Luncheon
Invitation to the Leadership Celebration (March or April following campaign)
Verbal and prominent logo recognition on signage at Leadership Celebration
Printed recognition on the Leadership Matching Challenge promotional
collateral, including logo, produced for campaign
Recognition in Annual Report, including logo (published in June)
Digital file plus 100 copies of Leadership Matching Challenge collateral for
distribution and publicity
Prominent recognition in the United Way newsletter
6 social media mentions (Twitter/Facebook)
1 year recognition on United Way Central Alberta’s website
$25,000+
Co-Sponsors
10 available
Recognition in a media release highlighting the Leadership Matching Challenge
Verbal and PowerPoint logo recognition at the Kick-Off Luncheon
Invitation to the Leadership Celebration (March or April following campaign)
Verbal and logo recognition on signage at Leadership Celebration
Printed recognition on the Leadership Matching Challenge promotional
collateral, including logo, produced for campaign
Recognition in Annual Report, including logo (published in June)
Digital file plus 50 copies of Leadership Matching Challenge collateral for
distribution and publicity
Recognition in the United Way newsletter
4 social media mentions (Twitter/Facebook)
1 year recognition on United Way Central Alberta’s website
$5,000+
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Custom Sponsorship Opportunities
Your Exclusive Promotion or Event
Do you have a specific marketing or philanthropic objective that we can help you meet?
Do you want to be recognized in the community for an unique promotion or event? Or perhaps your objec-tive is to be seen as a leader in Corporate Social Responsibility by aligning with one of Canada’s best-known and respected charitable organizations.
By partnering with United Way Central Alberta, you can attain these goals. We have been creating impact in our community locally for over 50 years, and, as part of the 125-year United Way movement, our brand has strong recognition across Canada and the U.S.
Custom sponsorships can be arranged to help you meet any of your marketing or philanthropic objectives. Give us a call to initiate discussions:
Jennifer Forrest Resource Development Director United Way Central Alberta 403.343.3900 [email protected]
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Sponsorship Booklet
03/2017
4811 48 Street,
Red Deer, AB T4N 1S6
Phone: 403.343.3900
Fax: 403.309.3820
Email: [email protected]
Web: www.caunitedway.ca